Monthly Archives: December 2018

Power of Social Media

 

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The internet is so trendy nowadays that almost anyone uses and likes it. Internet is building more dominant societies around the world. And this is biggest achievement. Globally connected people are now increased in number than a society.It is harder to imagine now a happier day without using the internet and its wide range of services. One among the good services enabled by internet is social networking.

Over the course of time laptops, smart phones, tablets etc. have changed social networking and the way we communicate with one another entirely. Social media has quickly integrated into many aspects of our daily lives. Websites like Facebook, WhatsApp, Twitter, YouTube and many more make it easy to keep in touch with family and friends, to engage in online conversations and to have easy access to many good services.

Chat and social networking are great ways to stay in touch and find new friends beyond boundaries. Social networking has done wonders to give us back our good and old friends with whom we had lost all the connections in life. Friends… they cherish one another’s hopes. They are kind and supportive to one another’s dreams.Social media is an immense contributor to the educational field. Social sites have huge members with rich experiences and credentials. There is so much to gain as new concepts, awareness regarding seminars, conferences, what is happening around the world. You may be shy as a student in the class rooms but you can pose queries to your online teachers and get your things solved within no time. For Digital Marketing Companies Check Vivid Digital 

There are some of the sites which are dedicated specifically for the education, research and developments. LinkedIn enables to connect with like-minded teachers and groups to advertise credentials and experience. Twitter allows announcing and sharing news, ideas and resources, not just to colleagues but also to students. YouTube allows broadcasting the achievements. Facebook and Whats App groups can create educational spaces that are more innovative and produce much brighter outcomes.

Besides certain social media platforms can also be invaluable tools for professional networking, either within specific subject fields or across different disciplines and professions like ResearchGate or Academia.edu etc. Covering conferences live on social media allows others to follow and participate in discussions online who might not have been able to attend – or maybe were not even aware of the conference in the first place. This increases dissemination and reach of current research.

Social media has also quickly achieved the ranks as a prime news platform. It is now found that while TV remains the most popular news source, amongst the millennial generation it’s closely followed by social websites. Social media generates immense exposure for businesses, and that’s only one of its many advantages. Social networks are now a significant part of every marketing strategy. The benefits of using social media are so great that anyone not implementing this cheap and outcome based resource is missing out on a phenomenal marketing opportunity. Simply by having a social media page brands benefit heavily, and with regular use it potentially can generate a wide audience for any type and any size of business. SEO Agency in London visit here

The number of employers using social media to screen candidates at all-time high, finds latest career builder study. The research finds 57 percent employers are less likely to interview a candidate they can’t find online; 54 percent have decided not to hire a candidate based on their social media profiles; half of employers check current employees’ social media profiles, over a third have reprimanded or fired an employee for inappropriate content; 70 percent of employers use social media to screen candidates, up from 11 percent in 2006.

Social networking is contributing immensely for good cause and more particularly in donations and charities. It will be unjustified not to share my recent experiences in the hospital where my close family member was suffering from some critical illness and was in need of blood. I felt clueless but social networking came to my rescue. With just a single post on my groups, a large number of friends were ready to give blood. Surprisingly a guy from Zambia who is in India was also ready for a noble cause. Salute to people with a brave heart. Social networks have changed charities and that’s very bright. Many organizations have truly embraced social media and have, appropriately, embedded it into their fundraising and marketing strategies. Social channels are crucial for charities for raising money, talking with supporters, campaigning and raising awareness of their cause.

There are great examples going where human lives are saved and social media plays a heavy role. Social community members have shown their value and power in contributing funds within no time for needy persons in terms of blood and funds for treatment etc. Not only humans but there are organizations looking into the welfare of the animals. Few years back Friendicoes, a shelter home for stray animals, which has been serving animals in distress, announced that it would have to close down due to lack of funds. Animal lovers across the country have been deeply troubled ever since they heard the news that Friendicoes, a Delhi based shelter for stray and sick animals, is facing closure due to lack of funds.

The public concern against this was quite evident on social media, and it soon got converted into a fund generation campaign to save the beloved shelter home for animals. Soon everyone was talking about Friendicoes, and the online campaign managed to raise over Rs. 13 lakh in just a day with the help of over 400 contributors. Social networking also comes to rescue of families whose members like children etc. go missing and social networking finds again their lost smiles. Many children are safeguarded from thefts. Many mentally retarded persons have been shown way back to their families through posting their pictures on the networking pages.

Rightly said that everything has a brighter as well as dark side and social media is not an exception. There is a mix of reactions from the businesses for employees to make use of social networking sites on job timings. Some allow it to improve employee innovativeness and networking while some disallow just it kills their productive time. There are examples where students are mostly found engaged in social networking only and show lesser interest in studies. Excessive or inappropriate use can be harmful having negative consequences on the reward and emotional systems leading to addiction. Some studies also claim that brain patterns of compulsive Facebook users are similar to those of gambling and drug addicts. There are also some risks meeting people online-especially when we don’t know them in real life.

When we share things online we may be sharing with people we do not know or trust. Once a message, photo or video has been shared, we also won’t be able to control where it goes. There are also many challenges in terms of rumors, hoaxes, arousing sentiments etc. It is therefore essential to be aware of and enforce rules for using social media. Some of these are included in the rules of ‘netiquette’ and general professional conducts of behavior. Others depend on the type of content posted and revolve around copyright, intellectual property or confidentiality issues. Besides the first thing many good people realize when we start playing around with social media is that it can be a cruel, ugly time suck. And too many never get past that point.

The power of social media is immense. The fact is that the social media when used in right ways is the most powerful form of communication, marketing and market research tool. What the good internet and social networking sites does change is the pace, scale, and cost of communication. Even though future will witness huge changes in specific platforms but the concept of social media is likely to stay. As such it has become pertinent to engage with social media and become ‘digitally literate’ rather resisting and challenge its use at all. There are challenges surrounding social media but understanding social media, and building knowledge and confidence to use it effectively has become prime need to be part of modern society. We live in a modern social world. We need to learn how to be effective collaborators in the society, how to interact with people around us, how to be engaged and better informed.

We need to learn about the incredible power of social-networking technology to be used for societal benefit. Social media has now proven itself to have command beyond liking celebrities and creeping on pictures. Nowadays, it is proving a potent self-promotional tool and more than ever, employers are turning to social media and sites like Facebook and LinkedIn to seek out their next potential employees. Social media has now emerged as the power and will continue prosper the human life in many ways. All we need is the right usage and control over the medium. All in all, people have to weigh the merits and demerits of social media to decide for themselves whether social media is a blessing or a curse.

How To Perform The Ultimate SEO Audit

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One important aspect of taking care of SEO is identifying issues that are hurting search engine rankings and reducing the traffic you get from SERPs. To ensure you’re getting the right results, you need to assess your existing traffic and carry out a website health check by doing an SEO audit.In general, this means looking at on-page and off-page SEO, as well as technical SEO issues.

Here are some of the key SEO audit steps you need to carry out are as follows :

Step 1: Make Your Site Crawlable

An accessible URL is an important SEO ranking factor. Ensure that Google can crawl your site to find your content and know what it is about. An essential tool for this is an XML sitemap that lists all your pages. You can easily create an XML sitemap with Yoast SEO or via the XML Sitemaps tool.You’ll also need to check your site for crawl errors with Google Search Console. Login, and go to Crawl » Crawl errors to see how your site is doing.Learn more about doing an SEO audit for site crawlability here. For Digital Marketing Agency Check Vivid Digital  

Step 2: Secure Your URL

A secure website URL, like the OptinMonster example shown earlier, is an essential SEO ranking factor.Not only do you need to enable HTTPS, but you also need to check your site for other security issues, like:

A. Having some site content that isn’t secure

B. Linking to insecure content

C. Ensuring your security certificate is valid.

Step 3: Use Canonical URLs

It’s also essential to get your site’s URLs right for good SEO. There are two aspects of this.First, check that you’re telling Google which page is the most authoritative on a topic by using a canonical URL.Second, make sure you’re using readable URLs that aren’t over-long, filled with weird characters, or are too hard for visitors and search engines to understand.

Step 4: Optimize Page Titles and Descriptions

Page titles and descriptions affect what people see in search results, so it’s essential to check these out in any SEO audit. Screaming Frog SEO Spider is a great free tool for doing this.To use Screaming Frog, type your main site URL into the search box, and you’ll soon be able to see all the page titles and meta descriptions it finds (up to 500 in the free version of the software).

Look out for missing or duplicated page titles and empty meta descriptions, which can result in reduced search engine ranking. SEO Services in London visit here

Step 5: Look After Content Hierarchy

Content hierarchy (letting Google know which content on a page is most or least important) is an essential aspect of SEO. One way to show this is with header tags like H1, H2, and H3. You can easily assess header tag use with Screaming Frog, as described in this guide.

Step 6: Optimize Images

As mentioned earlier, images are indexed, too, so checking they’re optimized for image search is an essential step in any SEO audit. Ideally, images will:

A. Include a descriptive file name

B. Have alt text which describes them, and is also good for accessible

C. Be compressed, so they don’t slow down page load times

You’ll also want to check that links to images work as they should, and aren’t broken.You can troubleshoot image issues via the SEO Audit tool in SEMrush:

Step 7: Check Site Speed

Keeping images compressed minimizes site load times, but it’s not the only factor to look at. Sites can also be slow because of having too many page requests, too many scripts, and unoptimized code. A good SEO audit will help you find and fix these issues.This is important because slow sites turn visitors off, and reduce your site’s potential to make leads and sales.Plus, if people bounce away because content hasn’t loaded, that affects dwell time. As we saw earlier, that’s an important SEO metric.

Step 8: Use Structured Data to Classify Your Content

Structured data, also known as schema markup, is a way to classify your content to help Google show even more relevant results.Using structured data can help Google work out whether a search for “spiders” relates to arachnids or search engines, for example.Examples of structured data in action include recipe cards and answer boxes., which give searchers a complete – or almost complete – answer to their search query.