Monthly Archives: December 2019

The Best Black Friday Website Design Ideas

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A successful Black Friday campaign requires quite a bit of planning on all fronts, just BTW (by the way). We want to make sure you are not wishing for a TBT (throwback Thursday) when it does roll around.

You want to ensure that the design and user experience on your website effectively drives online sales and/or encourages shoppers to visit your store.

Here are some Black Friday website design ideas you can look at implementing this year to drive sales and increase revenue.

Black Friday website design ideas

Cre8 FTW – Create custom landing pages “for the win”

Once you have some awesome campaign creative ready to roll out across social, digital and print advertising, consider the place all your shoppers are going to continue their buyer’s journey.For Web development services in New York check RavisNY.

Creating custom landing pages, which continue the creative style and campaign messaging, and even highlight certain products, you are establishing a simplified user journey for shoppers to quickly and easily find the specials or specific product they want to buy.

And you can allow them to purchase with just one click, right there. You already have the whole “Black Friday” hype to create a sense of urgency. This is not a shopper who wants to research and shop around.

They want it now, so give it to them! Creating your landing pages ahead of time will allow you to ensure your SEO is all ready for the 23 November 2018.

Just a note – landing pages can help your servers out on this busy day as your traffic will not all be directed to your home page.

OOTD – Give your website a Black Friday “outfit of the day” design makeover

There are a range of design elements from the very subtle to the very bold, which you can employ to ensure you close deals during your Black Friday sale. Changing your site to all black is subtle but WOW!

You could change your CTA colours to match your campaign colours or even look at a special variation of your logo just for the day. Bring in the balloons, bunting and confetti! It’s a sale, so make it feel at least a little festive.

FOMO – Use the “fear of missing out” to drive sales by adding a countdown timer

This is a great design feature on a website to get your current site visitors excited and talking about your store. And it works the other way too. Once Black Friday hits, you can count down the time until your sale ends.

Driving urgency is proven as an effective way to seal the deal. Here are some reasons why this little sales gimmick works.To know more information on  SEO Services check Bigintmedia

Hope these Black Friday website design ideas get you on the right path to a successful day of sales wins.

If you would like to chat about implementing any website design ideas, send us a DM (direct message) and we can chat about making your Black Friday dreams a reality.

What Other Distributed Workforce Challenges Can Video Conferencing Systems Solve

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According to Upwork’s Future Workforce Report, 63 percent of companies are hiring remote employees and creating distributed workforces.

There are many reasons for this, as well as pressure from employees to make it happen, so the future of work is one where people do their jobs while thousands of miles apart, and video conferencing is a vital part of the equation.

As useful and productive as remote employees can be, there are challenges remote workers face. Video conferencing can solve most of those challenges.

For example:

1. Remote employees may feel uninvolved or excluded –

A Harvard Business Review study found that remote employees frequently deal with negative feelings associated with their coworkers.

According to the study, remote employees were more likely to suspect coworkers of talking behind their backs or otherwise behaving hostile to them.

These feelings can be amplified by remaining physically apart, as it can reinforce that the remote employee is not a part of the team.To know more details on video conferencing solution for small business visit People Link.

Video conferencing solutions fix this by building a vital connection between remote and onsite employees. This connection, reinforced by those important nonverbal cues, ensure remote employees remain happy and motivated.

2. It’s difficult to collaborate effectively with a distributed workforce –

Distributed workforces often struggle with keeping everyone engaged and passionate about particular initiatives. Much of that is due to poor communication between remote employees and other team members.

It’s also difficult to collaborate when presenters can’t look around the room and see how their ideas are being received.

Video conferencing solves this problem by bringing people face-to-face. Modern video conferencing solutions don’t require meeting members to remain in one place in front of the screen.

It’s simple for presenters to use whiteboards or other presentation materials during a video conference, so workers can collaborate visually with each other, no matter the distance.

3. Communication may become expensive or difficult to manage –

There’s no substitute for a face-to-face conversation. Many companies, though, can only arrange face-to-face conversations by paying remote employees to travel. Before long, this approach will prove to be expensive and inefficient.

Video conferencing allows companies to slash their travel budgets, while also simplifying how colleagues communicate.

Remote employees may have to manage several communication channels and apps to remain in contact with everyone.

With a video conferencing solution, though, participants only have to hit a button and they’re in the meeting. It’s both simple and reliable, which are important considerations for an employee who may be out of easy reach of IT.

Video conferencing solutions are a perfect fit for a distributed workforce, especially as a company’s remote workforce scales up.

Without video conferencing, it eventually becomes impractical to maintain effective communication with all remote employees. Imagine trying to keep dozens or hundreds of people on the same page without seeing a single employee. With only phone calls and e-mails, it’s seems like an impossible task.

Can video conferencing solutions be developed for any company?

Whether your remote workforce includes a single employee or a thousand, there’s a video conferencing solution that makes sense.For more information on online classroom solutions visit Cibsleh

If your distributed workforce is small, your video conferencing solution may only consist of a soft codec, a basic webcam and a microphone. Onsite employees may stay at their workstations to join the meeting as well.

Many businesses, though, need more capable solutions that can connect an entire room of people to an entire network of remote employees.

Huddle room, conference room and immersive telepresence solutions can accommodate anywhere from a few people to a few hundred, without loss of audio or visual quality.

At this point, consulting with an AV integrator is essential, as there are no effective, one-size-fits-all video conferencing solution.

AV integrators know this, which is why they provide customized solutions designed to directly solve their client’s communication issues. Custom video conferencing solutions are scalable, reliable and dodge common issues like intercompatibility problems.

An AV integrator can also provide critical training and post-installation maintenance, both of which will preserve the system for long term use. Training ensures workers will continue to use the system, while a maintenance agreement will protect against or prevent downtime.

Video conferencing solutions are perfect for employers that rely on a distributed workforce. The intimidating communication challenges that arise with remote employees can undermine any project, but with modern video conferencing technology, they can be solved.

That gives employers all of the benefits of a distributed workforce, while maintaining morale and cohesion among remote employees.