Author Archives: admin

Volkswagen Polo GTI Review & Performance

Volkswagen Polo GTI Overview

The Volkswagen GTI is a performance hatchback sold by the German carmaker in India. It is available with one petrol engine option, a 1.8 litre TSI turbocharged unit. This engine is paired to a dual clutch automatic transmission. It has a fuel tank capacity of 45 litres and comes with 16 inch alloy wheels and a 215/45 section tyre. The headlamps are full LED units with LED DRLs (Daytime Running Lamps). In terms of safety, the Volkswagen GTI is offered with ABS (Anti lock Braking System) with EBD (Electronic Brakeforce Distribution), 6 airbags, Hill Start Assist, traction control, reverse parking sensor with camera and a rear wiper with washer as well as a defogger. Volkswagen Polo GTI in Tryaldrive

ksd-media.com

Volkswagen Polo GTI Design

The Polo has been a smart looking hatchback and the GT TSI version looks the same save for some minor changes. There is a prominent GT badge on the front grille, GT TSI sticker work on the C pillar and GT and TSI badge on the rear on either side. The alloy wheel design is slightly different though we would have loved to see this hot baby with the SR kit that the Polo SR comes with and/or a different contrast color for the roof for that sporty touch! It comes in three colour choices candy white, flash Red and deep black.

Volkswagen Polo GTI Cabin

The Volkswagen Polo GTI interior has sporty front seats with enlarged bolster and height adjustment, while the rear seats offer a 60:40 fold function. The seat trim covers are finished in fabric ‘Clark’ with GTI signature red colour strips and stitching. There is a sporty flat-bottomed leather-wrapped multi-function steering wheel with ‘GTI’-inscribed red stitching and paddle shifters. The company engineers have provided a plethora of storage compartments in the hatch in the form of drawers under the front seats, sunglass, coins, card and pen holders inside the glove box, bottle holders in the front doors, map pockets at the back of the front seats, coat hooks at the rear, etc., to mention a few.

The front centre console houses a 12 V outlet to charge your smartphone. It gets hill start assist, cooled glove box, start/stop system with generative braking, cruise control, climatronic air conditioning system and luggage compartment lighting. A music system with 6 speakers, and Aux-in, USB and Bluetooth connectivity is a standard feature on the hatch.

Volkswagen Polo GTI Gearbox

The Volkswagen GTI is powered by a 1,798 cc turbocharged petrol engine. It generates 189 hp of power from 5,400 rpm to 6,200 rpm and 250 Nm of torque between 1,250 rpm and 5,300 rpm. The engine has been tuned for maximum performance, however, has a reasonable fuel efficiency figure as well.In the Volkswagen GTI, the turbocharged petrol engine is mated to a 7-speed dual clutch automatic gearbox. The claimed figure in which 100 kmph is crossed from standstill is 7.2 seconds. The transmission has smooth gear changes and is as good as a manual transmission in terms of the gear changes.Claimed fuel efficiency of the Volkswagen GTI is 16.47 kmpl which is impressive considering the hatchback has been tuned for performance. This performance results in a top speed of 233 kmph (Claimed). Check for Volkswagen Polo GTI in kotra.in 

Volkswagen Polo GTI Driving

It has a sedan like ride quality and gives you a feeling of a luxury car and ride quality is that of a sedan from a higher price range. It absorbs all the bumps, potholes and remains steady and comfortable for everyone in the car.The retuned suspension system comes to rescue of the Polo GTI, as far as the handling is concerned. However, the steering could have been made a bit more responsive. It performs amazingly with brisk acceleration

Volkswagen Polo GTI Safety

Volkswagen Polo GTI features disc brakes at the front as well as rear, of which calipers are painted in a bright red paint scheme. It gets an array of high-end safety systems, such as ESC, ABS, ASR, EDL and EDTC. The company is offering 6 airbags as standard equipment in the hatch. There are 3-point seat belts at the front with height adjustment and pretensioner. The rear seats have height adjustable L-shaped head restraints and 3-point seat belts. In addition, a park distance control feature is also available, which provides the driver an acoustic warning signal for obstacles at the front and rear.

Volkswagen Polo GTI Price in Mumbai

Volkswagen Polo Gti Ex-Showroom Price in Mumbai ranges from 9,40,416/- (Polo GTI STD) to 9,40,416/- (Polo GTI STD). Get best offers for Volkswagen Polo Gti from Volkswagen Dealers in Mumbai. Check for Polo GTI price in Mumbai at Carzprice

Volkswagen Polo GTI Conclusion

Considering the Volkswagen Polo GTI price in India, it is purely made for hardcore high-adrenaline junkies and it has very less to do with a common car buyer. The 3-door high-performance hatch is sold as limited edition in India with just 99 units on sale, and to be honest, this strategy could work wonders for the company and soon the whole stock might be sold out.

Maruti Suzuki Ignis Facelift Review & Test Drive

Maruti Suzuki Ignis Overview

It’s a known fact that India has one of the youngest population in the world, and that is one of the strong points for the growth of our economy in the future. A younger workforce generally produces more advancement in both technology and productivity and that is something that policymakers and industry alike are relying on to propel future growth. However, this young population is a bigger attraction to companies that are looking to sell products in the Indian market, and as one would expect Maruti Suzuki is targeting this upcoming, young populace which they term as ‘Millenials’.

Maruti Suzuki Ignis

Now according to Maruti, Millenials have very strong preferences in their purchases and so the Maruti Suzuki Ignis has been created to appeal to them with traits that are unique for a Maruti product. Design wise, we get pretty funky styling that tends to stand out from other products in the Maruti lineup. The aggressive front, paired with the tall styling and flared wheel arches give the car a quasi-SUV presence. When viewed in profile, two things stand out, the sharp rake of the roof as it nears the boot and the triple slats on the C-pillar, which is a unique design touch. Book a test drive Maruti Ignis in Tryaldrive

Maruti Suzuki Ignis Exterior

The car hasn’t deviated from the way it looked as a concept and that’s much appreciated. It’s the design that gets your attention first. LED DRLs, we’ve seen those before but LED headlamps too? That’s a first for Maruti and a first for the segment. The Ignis is a very Japanese design, quirky, funky and stands out of the crop of small hatchbacks on our roads. Boxy exteriors but more rounded at the edges, a wide and continuous grille integrates the headlamps too, a gentle shoulder line running from the front fender and curving upward at the C-pillar and, flared wheel arches, don’t we love those?

The rear infuses retro-cool to this otherwise contemporary design. The progressive triad mark (three slats on the C-pillar)is a throwback to the Seventy’s Suzuki hatchback and the slanting rear window and tail-gate reminisces the Suzuki SS80. Look at it from the side and it all comes together as a sporty and fresh looking car sitting 180mm off the ground. It doesn’t fall into any specific body type but that trait alone makes it unique. 15-inch alloy-wheels in black look cool but wider tyres would’ve looked sportier given the minimal overhangs.

Maruti Suzuki Ignis Interior

Enter the cabin and you will be welcomed by a clean and seamless design. And unlike many other Maruti cars, the cabin is airy, functional and follows minimalistic approach. The dashboard seems to have been designed like a clam with the top and bottom layer separated by thin black layer which seamlessly goes across the end other end house ac vents and touchscreen infotainment in between. The dual tone black and white dashboard really lifts up the spirits inside as it looks eye catching.

Spending some time inside will get you realize that certain areas seem to be a bit much. For example, the ac vents are rectangular-ly placed towards the center while the outer ones are rounded in shape and finished in faux carbon-fibre. Then the door pads are similarly dual toned like that of dashboard while the surrounds for the floor console and the grab handles of the door pads are colour coded. But the lighter colour is expected to get dirty easily. And what is unique in this vehicle is that there isn’t any kind of central console which we use to call the stuff at the middle. Where the lower variants get 2-DIN stereo system, the top of the line variants features free-standing 7-inch SmartPlay touchscreen infotainment unit that is compatible with Android Auto and Apple CarPlay with the air controls getting separate slot below. The infotainment gives host of connectivity options including USB, Bluetooth and Aux-In. The same display can also double up for displaying visuals from the rear parking camera. Then there is all new instrument cluster featuring two analogue dials and the one at the far right with digital MID display giving all the relevant vehicle info in real time including instant and average mileage, outside temperature, two trip meters and current time.

Coming to the steering wheel, Maruti has given an entirely new unit for that chunky and youthful feeling. It comes with mounted audio controls giving easy access to vital functions of the car. The automatic climate control works quite well and takes a few minutes to cool down the cabin. There are plenty of storage spaces all across the cabin so there is no dearth of practicality.

Despite small proportions, the Maruti Ignis is quite spacious. And the credit for this goes to the tall boy design which allows plenty of headroom to the occupants. There is also sufficient knee and leg room, however, only two adult passengers would feel comfortable at the back, adding a third one might make the space a little cramped. On the other hand, the rear doors have been made in such a way that they make ingress and egress quite easier for the passengers. And with 260L of boot space, Ignis assure luggage for short weekend trips. Further, the 60:40 rear bench split can spare more room for extra luggage.Other comfort features includes push button start, electronic adjustable/foldable ORVM, rear seat adjustable head restraints, day and night IRVM and driver seat height adjustability. Overall, there are oomph factors in the Ignis which makes it a unique vehicle among its class.

Maruti Suzuki Ignis Performance

Driving the car will leave you more than impressed. Maruti-Suzuki has gone the tried and tested way with a choice of a 1.2-litre Dualjet petrol and 1.3-litre DDiS diesel motors on offer. These engines have served a number of Maruti cars for years now and have proven their reliability, efficiency and performance.

What’s more is that AMT options are available on both engines. The petrol engine uses variable valve timing, making 82bhp and 113Nm of torque. Characteristically, this engine is peaky in nature and starts to sing post 4,000rpm where progress is rapid with an affable Suzuki engine note. At idle, this engine is so silent and refined you’d have to put in some effort to hear it run. The refinement remains on the move as there were no vibrations to speak of even as speeds built up. We only drove the manual variant and it shifts positively with solid clicks from gear to gear.

The diesel engine has been well known for its frugality and adequate power delivery. In the Ignis, this engine develops 75bhp and 190Nm, compensating the deficit in horsepower over the petrol variant. The diesel definitely felt faster and more responsive at lower revs. Turbo-lag is controlled and once over 2,000rpm, it keeps pulling effortlessly in each gear.Maruti claims to have tweaked the AMT transmission to shift quicker and it showed through as up-shifts were more timely and accurate to throttle inputs than the AMT-equipped Dzire diesel.

Maruti Suzuki Ignis Driving

One thing was clear, Maruti’s engineers have cracked the ride and handling balance for Indian conditions and that becomes apparent with every new product that they launch in India. The Maruti Suzuki Ignis is quite a pleasure to drive in urban conditions, with the 1.2-litre petrol engine giving the car a very peppy feel. The NVH levels on the car are very well controlled and the petrol engine makes a nice intake sound when revved; at the same time it delivers ample grunt to make the Ignis a fun car to drive. The raised seating position also helps visibility and along with the large glasshouse makes the car a breze to drive when in traffic or busy streets. The ride quality of the Maruti Suzuki Ignis is quite interesting as it tends to be a bit on the firm side, but handles broken roads and potholes with aplomb. The large 15” wheels also help matters, and along with decent feel from the steering – which for once has some weight to it and is not overtly light – the Ignis can be a nice point-and-shoot kind of car, ideal for the intended urban use it is designed for. At higher speeds on the highway, the Ignis maintains its composure and remains planted even on bumpy roads.

Maruti Suzuki Ignis Safety

The car features disc brakes at the front and drum at the rear. They are good but performance is not exceptional, however, in hard braking conditions, the vehicle doesn’t feel unnerved to stop in a straight line. The car can do better if fitted with wider set of tyres. ABS which is standard comes to rescue only in hard braking conditions, especially in emergency.Other standard fitment includes dual airbags, ISOFIX rear child seat mount, speed sensing auto door lock and driver seat belt reminder. Other key features include rear parking sensors with rear parking camera, rear defogger and rear wiper.

Maruti Suzuki Ignis Price in Mumbai

Maruti Suzuki Ignis Ex-Showroom Price in Mumbai ranges from 4,64,563/- (Ignis 1.2 Sigma MT) to 7,62,584/- (Ignis 1.3 Alpha MT). Get best offers for Maruti Suzuki Ignis from Maruti Suzuki Dealers in Mumbai. Check for Ignis price in Mumbai at Carzprice

Maruti Suzuki Ignis Verdict

The Ignis is really a car that’s aimed at a specific audience than for mass appeal. And it does a good job of standing apart with unique features and styling that’s fresh, young and lively. The sprightly performance with optional convenience of an automatic further seals the deal for many young adults who’ll choose this car as their primary vehicle.The wide price band for the car aims to fit into various budgets and individual preferences however, we’re hopeful that the AMT option will be extended to the a fully-decked up Alpha trim.

H-1B Visa Stamping Process

midasedu.in

H-1B Visa stamping requires the foreign professional to have had their petition approved. Once the petition has been approved it is time to schedule an H1B visa interview. Scheduling the interview may be conducted at the closest U.S. consulate or embassy. Check for H1B Visa Process in UT Evaluators

The H-1B Visa Stamping process should be implemented in the following order:

1. Retrieve a photo.

The H-1B visa photo must meet specific requirements.

A. It must be a square photo

B. Dimensions: Minimum of 600 pixels by 600 pixels, maximum of 1200 pixels by 1200 pixels.

C. It is required to be in color

D. It must be saved in JPEG format

E. The size of the photo cannot be more than 240 kilobytes.

2. H-1B Visa Application Form DS-160

A. Form DS-160 can only be completed online at the Department of State.

B. A 10-digit bar code will appear on the confirmation form. Be sure to print the confirmation form and save for                future use. This will be necessary for the scheduled interview.

3. Complete application payment and schedule the appointment.

After paying the required fees, the foreign professional must schedule two appointments. One will be with the Offsite Facilitation Center and the other will be with the consulate or embassy. Don’t forget your fingerprints. The Visa Application Center (VAC) obligates the foreign professional to schedule an appointment a minimum of two days before the scheduled interview with the consulate/embassy. The Visa Application Center requires the foreign professional to provide biometrics information. For H1B Visa Evaluation Visit here

A. There is a fee associated with the H-1B application. This fee can be processed electronically.

B. To secure payment approval, create a user profile with the U.S. Visa Service website. Select ‘Schedule                             Appointment.’ A payment confirmation page should appear. This page will allow the applicant to select the best-         fitted payment information for the individual. The payment is only valid for a year, so it is important to schedule          the appointment within that time.

4. The Interview.

Go to the indicated consulate for the interview. All the following documents must be presented:

A. Current and expired passports

B. Photo (Dimensions are provided above)

C. DS-160 Visa Application confirmation page with VAC stamp.

D. Visa application receipt

E. Petition related documents

F. Appointment Letter

G. Any supplementary documentation.

Power of Social Media

 

SEO Company in Hyderabad visit Vivid Digital

The internet is so trendy nowadays that almost anyone uses and likes it. Internet is building more dominant societies around the world. And this is biggest achievement. Globally connected people are now increased in number than a society.It is harder to imagine now a happier day without using the internet and its wide range of services. One among the good services enabled by internet is social networking.

Over the course of time laptops, smart phones, tablets etc. have changed social networking and the way we communicate with one another entirely. Social media has quickly integrated into many aspects of our daily lives. Websites like Facebook, WhatsApp, Twitter, YouTube and many more make it easy to keep in touch with family and friends, to engage in online conversations and to have easy access to many good services.

Chat and social networking are great ways to stay in touch and find new friends beyond boundaries. Social networking has done wonders to give us back our good and old friends with whom we had lost all the connections in life. Friends… they cherish one another’s hopes. They are kind and supportive to one another’s dreams.Social media is an immense contributor to the educational field. Social sites have huge members with rich experiences and credentials. There is so much to gain as new concepts, awareness regarding seminars, conferences, what is happening around the world. You may be shy as a student in the class rooms but you can pose queries to your online teachers and get your things solved within no time. For Digital Marketing Companies Check Vivid Digital 

There are some of the sites which are dedicated specifically for the education, research and developments. LinkedIn enables to connect with like-minded teachers and groups to advertise credentials and experience. Twitter allows announcing and sharing news, ideas and resources, not just to colleagues but also to students. YouTube allows broadcasting the achievements. Facebook and Whats App groups can create educational spaces that are more innovative and produce much brighter outcomes.

Besides certain social media platforms can also be invaluable tools for professional networking, either within specific subject fields or across different disciplines and professions like ResearchGate or Academia.edu etc. Covering conferences live on social media allows others to follow and participate in discussions online who might not have been able to attend – or maybe were not even aware of the conference in the first place. This increases dissemination and reach of current research.

Social media has also quickly achieved the ranks as a prime news platform. It is now found that while TV remains the most popular news source, amongst the millennial generation it’s closely followed by social websites. Social media generates immense exposure for businesses, and that’s only one of its many advantages. Social networks are now a significant part of every marketing strategy. The benefits of using social media are so great that anyone not implementing this cheap and outcome based resource is missing out on a phenomenal marketing opportunity. Simply by having a social media page brands benefit heavily, and with regular use it potentially can generate a wide audience for any type and any size of business. SEO Agency in London visit here

The number of employers using social media to screen candidates at all-time high, finds latest career builder study. The research finds 57 percent employers are less likely to interview a candidate they can’t find online; 54 percent have decided not to hire a candidate based on their social media profiles; half of employers check current employees’ social media profiles, over a third have reprimanded or fired an employee for inappropriate content; 70 percent of employers use social media to screen candidates, up from 11 percent in 2006.

Social networking is contributing immensely for good cause and more particularly in donations and charities. It will be unjustified not to share my recent experiences in the hospital where my close family member was suffering from some critical illness and was in need of blood. I felt clueless but social networking came to my rescue. With just a single post on my groups, a large number of friends were ready to give blood. Surprisingly a guy from Zambia who is in India was also ready for a noble cause. Salute to people with a brave heart. Social networks have changed charities and that’s very bright. Many organizations have truly embraced social media and have, appropriately, embedded it into their fundraising and marketing strategies. Social channels are crucial for charities for raising money, talking with supporters, campaigning and raising awareness of their cause.

There are great examples going where human lives are saved and social media plays a heavy role. Social community members have shown their value and power in contributing funds within no time for needy persons in terms of blood and funds for treatment etc. Not only humans but there are organizations looking into the welfare of the animals. Few years back Friendicoes, a shelter home for stray animals, which has been serving animals in distress, announced that it would have to close down due to lack of funds. Animal lovers across the country have been deeply troubled ever since they heard the news that Friendicoes, a Delhi based shelter for stray and sick animals, is facing closure due to lack of funds.

The public concern against this was quite evident on social media, and it soon got converted into a fund generation campaign to save the beloved shelter home for animals. Soon everyone was talking about Friendicoes, and the online campaign managed to raise over Rs. 13 lakh in just a day with the help of over 400 contributors. Social networking also comes to rescue of families whose members like children etc. go missing and social networking finds again their lost smiles. Many children are safeguarded from thefts. Many mentally retarded persons have been shown way back to their families through posting their pictures on the networking pages.

Rightly said that everything has a brighter as well as dark side and social media is not an exception. There is a mix of reactions from the businesses for employees to make use of social networking sites on job timings. Some allow it to improve employee innovativeness and networking while some disallow just it kills their productive time. There are examples where students are mostly found engaged in social networking only and show lesser interest in studies. Excessive or inappropriate use can be harmful having negative consequences on the reward and emotional systems leading to addiction. Some studies also claim that brain patterns of compulsive Facebook users are similar to those of gambling and drug addicts. There are also some risks meeting people online-especially when we don’t know them in real life.

When we share things online we may be sharing with people we do not know or trust. Once a message, photo or video has been shared, we also won’t be able to control where it goes. There are also many challenges in terms of rumors, hoaxes, arousing sentiments etc. It is therefore essential to be aware of and enforce rules for using social media. Some of these are included in the rules of ‘netiquette’ and general professional conducts of behavior. Others depend on the type of content posted and revolve around copyright, intellectual property or confidentiality issues. Besides the first thing many good people realize when we start playing around with social media is that it can be a cruel, ugly time suck. And too many never get past that point.

The power of social media is immense. The fact is that the social media when used in right ways is the most powerful form of communication, marketing and market research tool. What the good internet and social networking sites does change is the pace, scale, and cost of communication. Even though future will witness huge changes in specific platforms but the concept of social media is likely to stay. As such it has become pertinent to engage with social media and become ‘digitally literate’ rather resisting and challenge its use at all. There are challenges surrounding social media but understanding social media, and building knowledge and confidence to use it effectively has become prime need to be part of modern society. We live in a modern social world. We need to learn how to be effective collaborators in the society, how to interact with people around us, how to be engaged and better informed.

We need to learn about the incredible power of social-networking technology to be used for societal benefit. Social media has now proven itself to have command beyond liking celebrities and creeping on pictures. Nowadays, it is proving a potent self-promotional tool and more than ever, employers are turning to social media and sites like Facebook and LinkedIn to seek out their next potential employees. Social media has now emerged as the power and will continue prosper the human life in many ways. All we need is the right usage and control over the medium. All in all, people have to weigh the merits and demerits of social media to decide for themselves whether social media is a blessing or a curse.

How To Perform The Ultimate SEO Audit

SEO Companies in Hyderabad visit Vivid Digital

One important aspect of taking care of SEO is identifying issues that are hurting search engine rankings and reducing the traffic you get from SERPs. To ensure you’re getting the right results, you need to assess your existing traffic and carry out a website health check by doing an SEO audit.In general, this means looking at on-page and off-page SEO, as well as technical SEO issues.

Here are some of the key SEO audit steps you need to carry out are as follows :

Step 1: Make Your Site Crawlable

An accessible URL is an important SEO ranking factor. Ensure that Google can crawl your site to find your content and know what it is about. An essential tool for this is an XML sitemap that lists all your pages. You can easily create an XML sitemap with Yoast SEO or via the XML Sitemaps tool.You’ll also need to check your site for crawl errors with Google Search Console. Login, and go to Crawl » Crawl errors to see how your site is doing.Learn more about doing an SEO audit for site crawlability here. For Digital Marketing Agency Check Vivid Digital  

Step 2: Secure Your URL

A secure website URL, like the OptinMonster example shown earlier, is an essential SEO ranking factor.Not only do you need to enable HTTPS, but you also need to check your site for other security issues, like:

A. Having some site content that isn’t secure

B. Linking to insecure content

C. Ensuring your security certificate is valid.

Step 3: Use Canonical URLs

It’s also essential to get your site’s URLs right for good SEO. There are two aspects of this.First, check that you’re telling Google which page is the most authoritative on a topic by using a canonical URL.Second, make sure you’re using readable URLs that aren’t over-long, filled with weird characters, or are too hard for visitors and search engines to understand.

Step 4: Optimize Page Titles and Descriptions

Page titles and descriptions affect what people see in search results, so it’s essential to check these out in any SEO audit. Screaming Frog SEO Spider is a great free tool for doing this.To use Screaming Frog, type your main site URL into the search box, and you’ll soon be able to see all the page titles and meta descriptions it finds (up to 500 in the free version of the software).

Look out for missing or duplicated page titles and empty meta descriptions, which can result in reduced search engine ranking. SEO Services in London visit here

Step 5: Look After Content Hierarchy

Content hierarchy (letting Google know which content on a page is most or least important) is an essential aspect of SEO. One way to show this is with header tags like H1, H2, and H3. You can easily assess header tag use with Screaming Frog, as described in this guide.

Step 6: Optimize Images

As mentioned earlier, images are indexed, too, so checking they’re optimized for image search is an essential step in any SEO audit. Ideally, images will:

A. Include a descriptive file name

B. Have alt text which describes them, and is also good for accessible

C. Be compressed, so they don’t slow down page load times

You’ll also want to check that links to images work as they should, and aren’t broken.You can troubleshoot image issues via the SEO Audit tool in SEMrush:

Step 7: Check Site Speed

Keeping images compressed minimizes site load times, but it’s not the only factor to look at. Sites can also be slow because of having too many page requests, too many scripts, and unoptimized code. A good SEO audit will help you find and fix these issues.This is important because slow sites turn visitors off, and reduce your site’s potential to make leads and sales.Plus, if people bounce away because content hasn’t loaded, that affects dwell time. As we saw earlier, that’s an important SEO metric.

Step 8: Use Structured Data to Classify Your Content

Structured data, also known as schema markup, is a way to classify your content to help Google show even more relevant results.Using structured data can help Google work out whether a search for “spiders” relates to arachnids or search engines, for example.Examples of structured data in action include recipe cards and answer boxes., which give searchers a complete – or almost complete – answer to their search query.

 

How To Set Up A Social Media Plan For Your Business

SEO Company in Hyderabad visit Vivid Digital

A social media plan is a to-do list that you follow to create and maintain a social media presence. Use this step-by-step guide to create a winning social media plan for your business.

The following which are shown, is to create a social media plan for your business are as follows :

1. Define Your Social Media Voice and Tone

Before you begin creating social media profiles, check that your voice and tone remain consistent across all platforms.The best way to do this is by creating a social media style guide for your company or brand.The style guide is a written set of communication policies that you can share with your team. It helps create a cohesive presence across all social media channels to build trust with your audience. It also helps your team avoid the type of mishaps that lead to unhappy customers.For Digital Marketing Agency Check Vivid Digital 

What’s a Social Media Style Guide?

A social media style guide is a rulebook for how your brand appears on social media. It should include:

A. Description of your business or brand

B. Buyer personas

C. Logo and approved colors

D. Post formatting style

E. Language and writing policies

F. Customer service guide

2. Create a Content Calendar

Sketch a rough plan of what your content will look like over the next 3 – 6 months.What topics will you cover and how will they relate to each other? Will you offer original content or repost it from other pages?

“About 78% of businesses share mostly original content on social media, or content produced by their company. Of that number, 19% of companies share only original content.”Next, you’re ready to create a detailed list of what you’ll publish over the next 30 days.

A. Topics

B. Headlines

C. Formatting

D. Media types

E. Publication dates for social media content

3. Review Your Digital Marketing Infrastructure

Is your site ready for the new stream of leads that will come from your social media platforms? Use this checklist to make sure you’re ready:

A. Does your site run fast and look great on mobile?

B. Are all your links working?

C. Is your site ready to convert traffic into leads or sales? Think CTAs and solid email software integration.

D. Are your #hashtags ready?

4. Fill Out Your Social Media Profiles

In step 3 of your formal social media strategy, you chose your social platforms. Now you’re ready to create your pages and fill out profiles for each channel. SEO Agency in London visit here

Remember to keep your buyer personas and company style in mind as you go along. Here are a few helpful tips for filling out your social media profiles:

A. Keep your name, profile picture, and logo consistent throughout all your channels.

B. Get to know the personality of each network so your messaging is appropriate.

5. Assign Tasks to Your Team

Now that you defined your style, filled out your profiles, and created a content calendar, you’re ready to assign tasks to your team and start getting things done. If you’re flying solo then this is the time to budget and schedule your time to cover the different tasks.

Here are some of the assignments you need to cover:

A. Content writing

B. Artwork

C. Blog publishing

D. Automation (pre-publishing your social media posts with software like Hootsuite or Buffer)

E. Social listening and customer response

F. Monitoring results with analytics and insights

6. Promote

How will you attract new people to your channels and convert them to followers?

Social media doesn’t live solely on our computers anymore. Today’s social communities involve cross-promoting with the “outside world” as much as possible.You might hold in-store events, network with other businesses, or create photo opportunities that inspire people to want to share with their friends. Get creative with new ideas that compel your followers to talk about your company. Borrow ideas from experiential marketing tactics, and brainstorm with your team about how you might add more value to your community’s day-to-day life.

Tata Zest hatchback First Drive & Performance

Tata Zest Overview

Launched in 2014, the Tata Zest was the company’s first all new product under its Horizonext product strategy. It’s widely admired for its premium styling, class-leading features and competent engines. Designed with inputs from Tata’s design studios in Pune, Turin (Italy) and Coventry (UK), the compact sedan looks more premium than most Tata cars below Rs. 10 lakh. It gets new signature grille with the new ‘Humanity Line’, trapezoidal lower air dam, projector headlamps with chrome accents, ‘The Diamond DLO’ and ‘Slingshot Line’ on side profile and various other styling elements. For information on contact details of Tata car dealers in Hyderabad 

Check for Tata Zest On Road Price in Pune

The interior, too, looks a lot better than many of its rivals thanks to the material quality and features. The car offers best-in-class features such as Harman’s ConnectNext infotainment system with 5-inches touchscreen, reverser parking sensor display, voice commands etc. Powering the Zest is Tata’s self-developed 88.73bhp,1.2-litre MPFi turbocharged Revotron engine and the Fiat-sourced 1.3-litre, four-cylinder Quadrajet diesel motor. The latter one churns out 88.73bhp with 200Nm. Power is transmitted to the front-wheels via a 5-speed manual transmission and an F-Tronic AMT (automated manual transmission) gearbox.

Tata Zest Exterior

There is a new look about the Zest, yes, but there is also a little that remains from the Indigo CS. However, everything except the silhouette is new about the Zest. There’s a new grille that has taken inspiration from the old Indica grille, but is now a snazzy honeycomb design with a bolder logo on it. It is flanked by the headlamps, which remain a dual-barrel design but the top-spec versions now get a projector low beam with a corona ring. The fog lamps are housed in the new bumper that has a trapezoidal black center.

The Revotron gets LED daytime running lamps, while the diesel auto we had sported a chrome accent under the fog lamp. The hood now has a ‘power bump’, which helps the sporty intentions. From the front three-quarter, the shoulder lines are what grab your attention. Never before has Tata made a car this aggressive in the bodywork, and it is a pleasant change. The wheel arches are flared a little, and this time they are adequately filled out by the 15-inch alloy wheels shod with 185/60 tyres. The fenders don’t have indicators on them any more, they have been relocated to the mirrors, and the bottom of the window line gets a subtle chrome strip. The diesel gets a multispoke design reminiscent of the Manza’s wheels, and the petrol, a new eight-spoke layout. There is no diamond-cut finish here, and the Zest doesn’t really need it, either. As with any other sub-four metre sedan, at the rear is where the proportions are odd, but the Zest does a fair job of hiding the height of the rear by breaking it up into the bumper with a matt black lower section that mirrors the front bumper, a bootlid with a numberplate and a generous chrome strip above it that links the tail lamps and a subtle lip on the top of the boot lid. The tail lamps are horizontal and wrap around the car’s corners a fair bit. The top-spec variants we drove even had LEDs with light guides on the top, linked to turning the headlamps on. Overall, the Zest is a leap forward for Tata design, without making a clean break from the past. It is the right step forward and will definitely have heads turn, especially when they realise it is a Tata.

Tata Zest Interior

Unlike earlier, the designers at Tata Motors this time seem to have really worked hard when it comes to the interiors. The reason why we say this is that, the cabin is definitely up market when it comes to the embellishments provided on board that are superior than some of its competitors within the segment. The most important improvement here is the quality of plastics which has been an issue with almost each and every Tata vehicle in the past. Therefore once inside, the enhanced quality does across in a very strong way. Perfect blend of black and beige interiors give one the sense of roominess. The presence of a three spoke steering wheel with steering mounted controls is a welcome addition as it not only looks good but is firm to grip while driving. A newly designed instrument cluster with chrome surrounds brings to light two analogue dials – RPM and speedometer along with a digital display placed right in the centre providing information such as average fuel economy, trip metre and instant consumption of fuel at any given time.

A newly designed instrument cluster with chrome surrounds brings to light two analogue dials – RPM and speedometer along with a digital display placed right in the centre providing information such as average fuel economy, trip metre and instant consumption of fuel at any given time. While the fuel and temperature gauge are individually represented in two different analogue dials as seen in the image. To the left, is the company’s ConnectNext Infotainment system which has been developed with the help of HARMAN (world renowned audio system expert) keeping the ‘Zest’ as the focus. Featuring a 5 inch touch screen display, this system caters to advanced Bluetooth technology that enables smart phone integration. It features a total of 8 speakers split into 4 speakers and 4 tweeters which keeps one entertained with excellent audio quality. There is also a smart voice recognition which enables the user to give commands especially in regards to SMS notifications and read outs making life simpler for people like you and me who need to operate their smart phones on a regular basis while being behind the wheel. Other features such as Aux-In and a USB port also find their way into the cabin thereby enriching the overall cabin experience.

Seating both in the front and rear is pretty comfortable however its lacks under thigh support especially for those who are a bit tall. There is decent of amount of shoulder and leg room in both rows with the rear one falling short on head room due to its sloping roof line which is a bit of an issue for tall individuals. Rest active and passive safety features on board include elements such as driver and front passenger airbags, central locking, rear parking assist, burglar alarm, immobilizer to name a few.

Tata Zest Performance

This is one area where Tata Motors claimed to have cracked revolutionary changes with its first in class 1.2 litre Turbocharged MPFi petrol engine. So what’s so special one would ask? To begin, the 1.2 litre petrol power plant features shift-on-fly technology which basically aims to provide three different driving modes comprising of Economy, City and Sport. In detail, the petrol variant comes loaded with an 1193cc engine on board that puts out a maximum power output of 89 bhp with 140 Nm of torque.

All of this basically translates to an impressive engine performance which is said to be extracted out of a modern water cooled turbocharger that aims to provide faster, flatter response along with better torque spread. Having said this, there is a bit of turbo lag especially lower down the revs, the presence of a 5 speed synchromesh gearbox catering to smooth shift indicates that the Zest is perfectly packaged and meant for Indian conditions. Its ride quality, we must say is at par with rest of the competition within its segment as going over potholes and broken roads isn’t really an issue. Throw it at corners and curves, the Zest will do its best in providing decent handling as per its ability. Having mentioned all three driving modes earlier, its Sport mode really tinkles the maximum power from the engine making it rev all the way to 5,500rpm where in the needle automatically changes its colour to red indicating ‘redline’. Just to highlight the petrol model runs on ‘City’ which is its default mode.

This is just not it, for the increasingly competitive and growing diesel compact car segment Tata Motors have come out with an automatic diesel option which is again a first for this category. Interested in knowing more, christened as F-Tronic AMT, Zest diesel caters to a 4 cylinder; turbo intercooled 1248cc diesel engine that gives out a maximum power output of 89 bhp with 200 Nm of torque. Featuring a 5 speed F-Tronic AMT with Shift Assist Manual, the manufacturer has tried to address driving comfort for an end consumer considering that automatics are a boon nowadays keeping our traffic conditions in mind. The diesel provides two modes for driving; normal and sport. In normal mode the sedan remains subdued and goes about taking its occupants swiftly to places while the sports is more torque heavy relating to better power for those swift getaways.

Tata Zest Rideing

The steering is now an electrically assisted unit, and Tata has taken care that it returns to the straight-ahead when the driver isn’t turning it. It works well, this system, and the steering assist at low speeds is very well tuned. It is accurate at speed, but doesn’t weigh up very much as speeds increase, but we’ll put off a final opinion about this until we get a chance to slingshot the Zest along our favourite set of corners. However, Tata’s claim about it not having vibration stands true: it is as refined as the petrol engine now. The brakes also are very confidence inspiring. Bite and progression are good, and outright power is good enough to let you brake late with full confidence. ABS, EBD and Corner Stability Control (what I gather to be an advanced form of EBD) are present on the top-spec variants. The suspension is the traditional layout of McPherson struts in the front, and twist-beam rear. However, to keep the plush Tata ride intact with the larger wheels, Tata has included a second rubber mount for the front suspension that helps the secondary ride. The traditional mounts are also different to work around this, so if you’re thinking of swapping your Zest front suspension for something else, it won’t be possible. However, this is a very interesting solution for the problem at hand – secondary ride, in case you didn’t know, is the shock absorption done by things other than the actual spring and damper. Usually it is the tyres and the suspension mounts (made of hard rubber) that do this job, which is generally at low speed, and the primary ride is taken care of by the spring and damper at speed, because that is when the tyre starts moving vertically over bumps. Goa’s roads are smooth and flowing, so we didn’t get to verify this fully on our short drive, but I can safely say that both in high- and low-speed ride, the Zest is a traditional Tata. As far as handling is concerned, it is a whole new Tata – it takes the fast with the slow equally well, giving an unexpected level of feedback and therefore driver involvement. Of course, the Zest isn’t at the top of the class in the driver involvement section, but that was never the expectation. Is it much improved compared to before? Definitely.

Tata Zest Safety

The Tata Zest uses a baked hardened steel in its construction. It gets front and side crumple zones along with protection bars for rear passengers. Safety equipment includes dual front airbags, ABS, EBD and Corner Stability Control (CSC). The Zest feels strong, the doors close with a reassuring thud and the thickness of metal is good too. However, the vehicle isn’t tested by Global NCAP yet and we can only comment on the safety of the vehicle after a crash test rating has been given to it. The company has crash tested the Tata Zest at its own facility and it meets Indian regulations.

Tata Zest Cost in Mumbai

Tata Zest Ex-Showroom Price in Mumbai ranges from 5,19,594/- (Zest Revotron 1.2T XE) to 8,55,936/- (Zest Quadrajet 1.3 XTA). Get best offers for Tata Zest from Tata Dealers in Mumbai. Check for Zest price in Mumbai at Carzprice

Tata Zest Bottomline

It must be said that Zest is probably Tata’s best and well coveted attempt to target most sort after compact sedan segment. It actually breaks away from what we Indians are used to seeing in Tata Motors product portfolio till date as this sedan brings forward the company’s latest design philosophy and engineering to conquer competition. In sheer performance, the petrol is the one that impresses the most while the availability of an automatic in diesel is definitely going to attract a great number of seekers. The attractive pricing at which the company has launched the Zest into the market, will surely pull a lot of customers towards it, especially when it comes to the first-in-segment diesel automatic variant.

 

Hyundai Grand i10 Performance & Test Drive

Hyundai Grand I10 Overview

Introduced in late 2013, the Hyundai Grand i10 is one of the top selling B-segment hatchbacks in the country. This is mainly because of the model’s well-built interior, generous equipment and efficient engines. The new 2017 Hyundai Grand i10 is now here and it is the mid-life update which makes sure the car is contemporary and offers the best feature list in its segment.The Grand i10 facelift competes with other mid-size hatchbacks including the Maruti Suzuki Swift, Ford Figo, Honda Brio and the Tata Bolt. For information on contact details of Hyundai car dealers in Hyderabad 

Check for Hyundai Grand i10 Price in Mumbai

Hyundai Grand I10 Exterior

Hyundai designs its cars brilliantly and the Grand i10 is no different. The Grand i10 follows Hyundai’s elegant Fluidic design language strictly. The car looks beautiful, elegant and premium than any other car in its segment. The Grand i10 matches the design of its bigger cousin Hyundai i20 closely but is more compact than i20. The Grand, as the company likes to call it, is focused on the youth of the country and it does not disappoint. The elegant-looking vehicle has sculptured bodylines, which makes the car very soothing to look at. The subtle crease, which starts just before the front door and connects to the tail lamps, makes the car elegant while the strong-shaped crease on the bottom of the front and rear doors makes the car look very aggressive. Following the Hyundai design language, Grand i10 gets sweeping headlamps, making the front fascia very strong. The fog lamps have been placed very conveniently in the especially-designed dams with black inserts to give it a manly look.

The Grand i10 also gets roof rails in the mid and top variants, which adds to the sporty look. The Grand i10 looks very sporty and the rear spoiler makes things even better. Premium as it can get, Hyundai also offers optional diamond-cut alloy wheels on the top-of-the-line Asta variant and Sportz(O) AT. The Magna and Sportz variants get full size wheel covers, while the base Era model gets just the steel rims. Hyundai has also made a point by equipping body coloured bumpers with all variants. The base model misses out on body-coloured door handles, tail gate and mirrors. Hyundai has made a lot of things exclusive to the top-end variants. The micro roof antenna does not come checked with the base Era model. The Sportz and Asta models get the chrome dipped outside door handles for a premium look. The waist-line moulding, which saves the car from a lot of scratches, is also missing out from the base Era, Magna and Sportz models. The sporty-looking roof rails come as standard only with the Sportz and Asta models. The premium-looking indicators on the outside rear view mirrors also come as standard only with the Sportz and Asta models. Hyundai has made the Grand i10 brilliant but a lot of things are yet missing on the lower variants. Since the car offers a lot on paper, many important features, like ABS and passenger airbag etc. take a back seat in case of the lower variants.

Hyundai Grand I10 Interior

At launch, the older Grand i10 was one of the most feature-rich cars in its segment and for the price. With time, however, these features were available in other cars and for much less. Hyundai though has clawed back some of its lost ground. The new Grand i10 comes with a 7-inch touch-screen infotainment system which has Apple CarPlay, Android Auto and MirrorLink. The system is easy to use and the only missing link there is an in-house navigation menu. However, this should be taken care of by the aforementioned apps. There is still 1GB of music storage within the system.

The steering wheel is new too and has a different pattern for the buttons with audio volumes to the left and others menus to the right. The buttons themselves are new too. The voice command option though will work only if you have connected your Android or Apple phone via USB. I would have preferred the simple idea that Maruti uses in the Baleno and other cars. Features that would have made the Grand an even better car will be height-adjustable seat belts, a centre armrest for the front seat occupants and a telescopic steering wheel. Other niceties that are carried over from the earlier car are a chilled glovebox, rear AC, automatic climate control, and power foldable and adjustable mirrors. The mirrors will also automatically close once you lock the car and unfold when unlocked. Neat! I however think that Hyundai should offer dual airbags as standard instead of just the driver airbag on all the models. Similarly ABS is available only on the top-spec Asta trims, which again in my opinion is a complete miss. If Hyundai could have gone the Maruti way by offering safety kit even as an option right from the base variants, it could have made much more sense.

Hyundai Grand I10 Gearbox

This new hatchback also gets a new power source; an all-new, 1.1-litre, three-cylinder diesel motor (codename: U2) which develops 70bhp. Now, diesel engines and three cylinders don’t really go well together, as both are inherently prone to vibration, so it’s no surprise that the Grand i10 flutters and vibrates softly at idle. This new engine may be essentially Hyundai’s 1.4 four-cylinder unit with a cylinder chopped off, but that creamy idle is gone.Counter-balancing shafts have been used to iron out the inherent imbalance of a three-cylinder configuration, so when you rev the engine, it smoothens out a bit. There is a hint of turbo lag, but after 1,500rpm, the motor pulls cleanly and with a fair amount of enthusiasm. Performance feels smooth and linear at best, but you truly miss that strong surge in the mid-range that is so typical of more powerful diesel motors. The top-end isn’t strong either, and the engine labours as you cross the 3,500rpm mark, so it’s best to upshift early. Refinement on the move, however, is pretty good. At low revs, the engine is never intrusive and it’s only when you near the redline that you can really tell it’s a diesel. It must be said that this motor lacks the punch needed to really make the Grand i10 fun to drive, but the new Hyundai does have the right gearing for city driving. The short gearing makes you feel at home in the city and coupled with short throws, navigating through the box isn’t tiresome. We also had a go in the petrol version of the Grand i10 with the manual gearbox (it’s also available with a four-speed automatic). It uses the same 1.2-litre ‘Kappa 2’ four-cylinder motor as the current i10, which is equipped with variable valve timing (VVT in Hyundai speak).And just like the i10, it feels fairly peppy to drive. It may lack the outright performance of cars like the Swift or the Brio but, the power delivery is smooth and there is adequate power throughout most of the rev-range. You get useable power from 1500rpm and this makes it comfortable to drive in the city. Also, a strong mid-range means you can easily cruise at a reasonable 100kph on the highway and still have some power left in reserve for a quick overtaking manoeuvre.

Hyundai Grand I10 Driving

The ride quality is pliant & the car handles bumps rather maturely. She’s a little out of her element when faced with quick directional changes, but make no mistake. She’ll pull through whatever you throw at her, just not in the most graceful manner, that’s all. The steering feedback sadly is still the typical Hyundai legacy affair & no matter how much time I spend behind the wheel, I still haven’t gotten used to it. The glaring lack of feedback is disappointing & takes away a lot from an otherwise solid city runabout package.

Hyundai Grand I10 Safety

The Hyundai Grand i10 features a driver-side airbag as standard across the range. On the top-of-the-line Asta variant which we have tested, safety features include dual front airbags, ABS, impact sensing door-unlock, rear defogger and rear parking sensors and camera.The Hyundai Grand i10, for the price, does not offer as many safety systems as the Ford Figo. The Figo, with 6 airbags, ABS and EBD trumps the Grand i10 in terms of safety.

Hyundai Grand I10 Cost in New Delhi

Hyundai Grand I10 Ex-Showroom Price in New Delhi ranges from 4,57,845/- (Grand i10 1.2 Era Petrol) to 7,36,778/- (Grand i10 1.2 Asta Diesel). Get best offers for Hyundai Grand I10 from Hyundai Dealers in New Delhi. Check for Grand i10 price in New Delhi at Carzprice

Hyundai Grand I10 Conclusion

Hyundai Grand i10 is a very affordable car and by all means is the best choice in its segment. The Grand i10 has a long list of features, which look very good and inviting on paper. The base model somehow misses out on few key things like ABS and passenger airbag. This mid-sized hatchback looks very pleasing to the eyes and comparatively looks better than most cars on the road. The Hyundai Grand i10 packs almost every feature needed in a car in a compact package. With the segment-first features, like the integrated memory, Hyundai has surely attracted many tech-savvy buyers towards the new model. The elegant-looking diamond-cut alloys make the car even more appealing. Important safety features, like the Anti-lock Braking System (ABS) and passenger front airbag, are missing in the standard list, and they come only as an option with higher variants. Hyundai has surely made a point on including all the features in the vehicle but not all are available with the Era or the Magna model. Even with the missing features, the Hyundai Grand i10 is a good choice in the segment and the sales figure of the car just puts concrete to our thoughts.

What Is Educational Evaluation?

Educational evaluation is an ongoing process involving the gathering and organization of data collected on a teacher’s academic activities. Peers, administrators or outside observers conduct the evaluations to gauge a teacher’s effectiveness and make recommendations for possible improvements.

Evaluation Process

In educational evaluations, activities are observed and evaluated according to specific evaluation guidelines. Educational evaluations look at the entire educational process from different points of view, including the educator and students. The evaluation can be quantitative, such as tests or quizzes, or qualitative, such as observation of group activities. This process looks at the teaching and motivational methods as well as long-term goals of those being evaluated. Check for Educational Evaluations at UT Evaluators

Evaluation Goals

Educational evaluations aim to improve education and the educational process by giving educators information on the effectiveness of current strategies. The evaluations also provide specific suggestions to help educators improve in areas where they are weak. For example, educational evaluators who observe group activities might provide feedback to teachers on ways to improve participation of students, allowing for better instruction and learning processes. For Educational Evaluations in US visit UT Evaluators

Best 3 Strategies for Creating an Integrated Video Campaign

If you’re familiar with the TV ad scene, you’ve noticed it’s been a rocky year, and budgets have uncomfortably tightened. All this change is not just in your head; according to research from eMarketer, TV ad spending in 2017 dropped for the first time since 2009. However, digital ad spending has reached new heights at $107.3 billion. This dramatic shift is showing a reality that digital marketers have felt for a long time.

Today, TV is demanding more and providing less. Ad-buying agency Magna reports that, in the last four years, TV ratings have dropped an astounding 33% while ad prices have defied these plummeting audience numbers and increased 20%.

In the face of such a disparity between TV ad spending and the return—or lack thereof—on that investment, it’s more important than ever to design integrated video campaigns that use both TV and digital ads in conjunction to produce desirable results and meet business and campaign objectives.

Maintaining Integrity During Integration

Creating an integrated video campaign can be a challenging endeavor because different styles of video cater to specific platforms. Whereas a TV spot generally follows a classic story arc condensed into 30 seconds, a pre-roll ad gives the viewer the option to skip it after just five seconds of viewing. If you want viewers to quit scrolling through their Facebook news feeds and focus on your video, you need to make the first few seconds enticing enough for the viewer to watch the rest. For Digital Marketing Services Check Vivid Digital

How do you create a video that works for all channels? You can’t. With integrated campaigns, marketers all too often try to use one video to fill multiple roles. They create a beautiful TV spot. Then, they attempt to transform it into a direct response channel, such as paid social or pre-roll. To have a truly integrated campaign, repurposing videos won’t cut it anymore.

3 Ways to Create Effective Integrated Video Campaigns

I would love to be proven wrong and find one video that meets all needs and performs on every channel. But until then, here are three strategies that have worked for me to efficiently and effectively create videos that deliver across the entire marketing funnel:

1. Brief Teams According to the Funnel (Not per Channel)

Briefing your teams by stage of the funnel is the easiest way to ensure that the campaign feels cohesive across many different channels. An integrated campaign starts at the top of the funnel, where marketing teams responsible for items such as TV spots and banner displays should be briefed together. Overall, this brief should focus on how to get potential customers intrigued enough to take the next step. This next step might be visiting a website, or it might be learning more on another channel.

Next, mid-funnel methods include everything from paid social to influencers and even landing page content. When customers arrive here, it’s safe to assume that they already have a certain level of intent, so you need a different approach than the one used in the top of the funnel.

Finally, figure out what converting a customer looks like for your company and goals. For example, when a product is in a customer’s virtual shopping cart, you could break out testimonials, referrals, or other campaign components to influence him or her to add more or similar items.

2. Pressure Test Your Tagline

Marketers are often quick to adopt a tagline that seems to embody the brand. This decision should only be made after extensive testing across tactics. The tagline needs to work across every channel, including online and offline. For instance, Lyft’s “It matters how you get there” tagline works in a TV spot, a paid social ad, after an app download, or as part of a referral campaign.

A tagline must also stay relevant with respect to different stages of the funnel. LinkedIn’s “What are you in it for?” tagline doesn’t just work for creating high-level awareness. It also remains effective when a user has upgraded to a paid account, and it continues to make sense for a business that’s looking to hire new employees. Remember, for an integrated campaign to work no matter where content is placed, it needs a tagline that can go the distance. SEO Company in Hyderabad visit Vivid Digital

3. Think Tactically About TV Spots

When filming assets for an integrated campaign, it’s typical for a marketing team to think about both the TV spot and the corresponding digital videos at the same time. However, other simple steps are often forgotten. Think of it this way: A video shoot is a perfect time to have other members of your team on set who are focused on paid social advertising or website visuals.

Creating a video advertisement results in a huge amount of content that can produce an integrated campaign far beyond the one or two ads being filmed. As customers move further down the funnel, they’ll recognize certain aspects from the TV spot. These moments will result in a much more in-depth experience. Video assets are expensive! Leverage them in a way that produces related content for all of your channels.

Achieving integration is not without its challenges, but the results are well worth the extra effort. In an age where TV ads are becoming simultaneously more expensive and less effective, it’s essential to integrate your video advertising efforts to achieve maximum ROI. Doing away with costly silos in your marketing department is the best place to start. Then, ensuring your tagline can function in any scenario and learning to double (or triple) dip when creating your TV spots. This will prepare you to maintain integration across all channels and at each stage of the sales funnel. Now that you know the steps, it’s time to start integrating!