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Power of Social Media

 

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The internet is so trendy nowadays that almost anyone uses and likes it. Internet is building more dominant societies around the world. And this is biggest achievement. Globally connected people are now increased in number than a society.It is harder to imagine now a happier day without using the internet and its wide range of services. One among the good services enabled by internet is social networking.

Over the course of time laptops, smart phones, tablets etc. have changed social networking and the way we communicate with one another entirely. Social media has quickly integrated into many aspects of our daily lives. Websites like Facebook, WhatsApp, Twitter, YouTube and many more make it easy to keep in touch with family and friends, to engage in online conversations and to have easy access to many good services.

Chat and social networking are great ways to stay in touch and find new friends beyond boundaries. Social networking has done wonders to give us back our good and old friends with whom we had lost all the connections in life. Friends… they cherish one another’s hopes. They are kind and supportive to one another’s dreams.Social media is an immense contributor to the educational field. Social sites have huge members with rich experiences and credentials. There is so much to gain as new concepts, awareness regarding seminars, conferences, what is happening around the world. You may be shy as a student in the class rooms but you can pose queries to your online teachers and get your things solved within no time. For Digital Marketing Companies Check Vivid Digital 

There are some of the sites which are dedicated specifically for the education, research and developments. LinkedIn enables to connect with like-minded teachers and groups to advertise credentials and experience. Twitter allows announcing and sharing news, ideas and resources, not just to colleagues but also to students. YouTube allows broadcasting the achievements. Facebook and Whats App groups can create educational spaces that are more innovative and produce much brighter outcomes.

Besides certain social media platforms can also be invaluable tools for professional networking, either within specific subject fields or across different disciplines and professions like ResearchGate or Academia.edu etc. Covering conferences live on social media allows others to follow and participate in discussions online who might not have been able to attend – or maybe were not even aware of the conference in the first place. This increases dissemination and reach of current research.

Social media has also quickly achieved the ranks as a prime news platform. It is now found that while TV remains the most popular news source, amongst the millennial generation it’s closely followed by social websites. Social media generates immense exposure for businesses, and that’s only one of its many advantages. Social networks are now a significant part of every marketing strategy. The benefits of using social media are so great that anyone not implementing this cheap and outcome based resource is missing out on a phenomenal marketing opportunity. Simply by having a social media page brands benefit heavily, and with regular use it potentially can generate a wide audience for any type and any size of business. SEO Agency in London visit here

The number of employers using social media to screen candidates at all-time high, finds latest career builder study. The research finds 57 percent employers are less likely to interview a candidate they can’t find online; 54 percent have decided not to hire a candidate based on their social media profiles; half of employers check current employees’ social media profiles, over a third have reprimanded or fired an employee for inappropriate content; 70 percent of employers use social media to screen candidates, up from 11 percent in 2006.

Social networking is contributing immensely for good cause and more particularly in donations and charities. It will be unjustified not to share my recent experiences in the hospital where my close family member was suffering from some critical illness and was in need of blood. I felt clueless but social networking came to my rescue. With just a single post on my groups, a large number of friends were ready to give blood. Surprisingly a guy from Zambia who is in India was also ready for a noble cause. Salute to people with a brave heart. Social networks have changed charities and that’s very bright. Many organizations have truly embraced social media and have, appropriately, embedded it into their fundraising and marketing strategies. Social channels are crucial for charities for raising money, talking with supporters, campaigning and raising awareness of their cause.

There are great examples going where human lives are saved and social media plays a heavy role. Social community members have shown their value and power in contributing funds within no time for needy persons in terms of blood and funds for treatment etc. Not only humans but there are organizations looking into the welfare of the animals. Few years back Friendicoes, a shelter home for stray animals, which has been serving animals in distress, announced that it would have to close down due to lack of funds. Animal lovers across the country have been deeply troubled ever since they heard the news that Friendicoes, a Delhi based shelter for stray and sick animals, is facing closure due to lack of funds.

The public concern against this was quite evident on social media, and it soon got converted into a fund generation campaign to save the beloved shelter home for animals. Soon everyone was talking about Friendicoes, and the online campaign managed to raise over Rs. 13 lakh in just a day with the help of over 400 contributors. Social networking also comes to rescue of families whose members like children etc. go missing and social networking finds again their lost smiles. Many children are safeguarded from thefts. Many mentally retarded persons have been shown way back to their families through posting their pictures on the networking pages.

Rightly said that everything has a brighter as well as dark side and social media is not an exception. There is a mix of reactions from the businesses for employees to make use of social networking sites on job timings. Some allow it to improve employee innovativeness and networking while some disallow just it kills their productive time. There are examples where students are mostly found engaged in social networking only and show lesser interest in studies. Excessive or inappropriate use can be harmful having negative consequences on the reward and emotional systems leading to addiction. Some studies also claim that brain patterns of compulsive Facebook users are similar to those of gambling and drug addicts. There are also some risks meeting people online-especially when we don’t know them in real life.

When we share things online we may be sharing with people we do not know or trust. Once a message, photo or video has been shared, we also won’t be able to control where it goes. There are also many challenges in terms of rumors, hoaxes, arousing sentiments etc. It is therefore essential to be aware of and enforce rules for using social media. Some of these are included in the rules of ‘netiquette’ and general professional conducts of behavior. Others depend on the type of content posted and revolve around copyright, intellectual property or confidentiality issues. Besides the first thing many good people realize when we start playing around with social media is that it can be a cruel, ugly time suck. And too many never get past that point.

The power of social media is immense. The fact is that the social media when used in right ways is the most powerful form of communication, marketing and market research tool. What the good internet and social networking sites does change is the pace, scale, and cost of communication. Even though future will witness huge changes in specific platforms but the concept of social media is likely to stay. As such it has become pertinent to engage with social media and become ‘digitally literate’ rather resisting and challenge its use at all. There are challenges surrounding social media but understanding social media, and building knowledge and confidence to use it effectively has become prime need to be part of modern society. We live in a modern social world. We need to learn how to be effective collaborators in the society, how to interact with people around us, how to be engaged and better informed.

We need to learn about the incredible power of social-networking technology to be used for societal benefit. Social media has now proven itself to have command beyond liking celebrities and creeping on pictures. Nowadays, it is proving a potent self-promotional tool and more than ever, employers are turning to social media and sites like Facebook and LinkedIn to seek out their next potential employees. Social media has now emerged as the power and will continue prosper the human life in many ways. All we need is the right usage and control over the medium. All in all, people have to weigh the merits and demerits of social media to decide for themselves whether social media is a blessing or a curse.

How To Perform The Ultimate SEO Audit

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One important aspect of taking care of SEO is identifying issues that are hurting search engine rankings and reducing the traffic you get from SERPs. To ensure you’re getting the right results, you need to assess your existing traffic and carry out a website health check by doing an SEO audit.In general, this means looking at on-page and off-page SEO, as well as technical SEO issues.

Here are some of the key SEO audit steps you need to carry out are as follows :

Step 1: Make Your Site Crawlable

An accessible URL is an important SEO ranking factor. Ensure that Google can crawl your site to find your content and know what it is about. An essential tool for this is an XML sitemap that lists all your pages. You can easily create an XML sitemap with Yoast SEO or via the XML Sitemaps tool.You’ll also need to check your site for crawl errors with Google Search Console. Login, and go to Crawl » Crawl errors to see how your site is doing.Learn more about doing an SEO audit for site crawlability here. For Digital Marketing Agency Check Vivid Digital  

Step 2: Secure Your URL

A secure website URL, like the OptinMonster example shown earlier, is an essential SEO ranking factor.Not only do you need to enable HTTPS, but you also need to check your site for other security issues, like:

A. Having some site content that isn’t secure

B. Linking to insecure content

C. Ensuring your security certificate is valid.

Step 3: Use Canonical URLs

It’s also essential to get your site’s URLs right for good SEO. There are two aspects of this.First, check that you’re telling Google which page is the most authoritative on a topic by using a canonical URL.Second, make sure you’re using readable URLs that aren’t over-long, filled with weird characters, or are too hard for visitors and search engines to understand.

Step 4: Optimize Page Titles and Descriptions

Page titles and descriptions affect what people see in search results, so it’s essential to check these out in any SEO audit. Screaming Frog SEO Spider is a great free tool for doing this.To use Screaming Frog, type your main site URL into the search box, and you’ll soon be able to see all the page titles and meta descriptions it finds (up to 500 in the free version of the software).

Look out for missing or duplicated page titles and empty meta descriptions, which can result in reduced search engine ranking. SEO Services in London visit here

Step 5: Look After Content Hierarchy

Content hierarchy (letting Google know which content on a page is most or least important) is an essential aspect of SEO. One way to show this is with header tags like H1, H2, and H3. You can easily assess header tag use with Screaming Frog, as described in this guide.

Step 6: Optimize Images

As mentioned earlier, images are indexed, too, so checking they’re optimized for image search is an essential step in any SEO audit. Ideally, images will:

A. Include a descriptive file name

B. Have alt text which describes them, and is also good for accessible

C. Be compressed, so they don’t slow down page load times

You’ll also want to check that links to images work as they should, and aren’t broken.You can troubleshoot image issues via the SEO Audit tool in SEMrush:

Step 7: Check Site Speed

Keeping images compressed minimizes site load times, but it’s not the only factor to look at. Sites can also be slow because of having too many page requests, too many scripts, and unoptimized code. A good SEO audit will help you find and fix these issues.This is important because slow sites turn visitors off, and reduce your site’s potential to make leads and sales.Plus, if people bounce away because content hasn’t loaded, that affects dwell time. As we saw earlier, that’s an important SEO metric.

Step 8: Use Structured Data to Classify Your Content

Structured data, also known as schema markup, is a way to classify your content to help Google show even more relevant results.Using structured data can help Google work out whether a search for “spiders” relates to arachnids or search engines, for example.Examples of structured data in action include recipe cards and answer boxes., which give searchers a complete – or almost complete – answer to their search query.

 

How To Set Up A Social Media Plan For Your Business

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A social media plan is a to-do list that you follow to create and maintain a social media presence. Use this step-by-step guide to create a winning social media plan for your business.

The following which are shown, is to create a social media plan for your business are as follows :

1. Define Your Social Media Voice and Tone

Before you begin creating social media profiles, check that your voice and tone remain consistent across all platforms.The best way to do this is by creating a social media style guide for your company or brand.The style guide is a written set of communication policies that you can share with your team. It helps create a cohesive presence across all social media channels to build trust with your audience. It also helps your team avoid the type of mishaps that lead to unhappy customers.For Digital Marketing Agency Check Vivid Digital 

What’s a Social Media Style Guide?

A social media style guide is a rulebook for how your brand appears on social media. It should include:

A. Description of your business or brand

B. Buyer personas

C. Logo and approved colors

D. Post formatting style

E. Language and writing policies

F. Customer service guide

2. Create a Content Calendar

Sketch a rough plan of what your content will look like over the next 3 – 6 months.What topics will you cover and how will they relate to each other? Will you offer original content or repost it from other pages?

“About 78% of businesses share mostly original content on social media, or content produced by their company. Of that number, 19% of companies share only original content.”Next, you’re ready to create a detailed list of what you’ll publish over the next 30 days.

A. Topics

B. Headlines

C. Formatting

D. Media types

E. Publication dates for social media content

3. Review Your Digital Marketing Infrastructure

Is your site ready for the new stream of leads that will come from your social media platforms? Use this checklist to make sure you’re ready:

A. Does your site run fast and look great on mobile?

B. Are all your links working?

C. Is your site ready to convert traffic into leads or sales? Think CTAs and solid email software integration.

D. Are your #hashtags ready?

4. Fill Out Your Social Media Profiles

In step 3 of your formal social media strategy, you chose your social platforms. Now you’re ready to create your pages and fill out profiles for each channel. SEO Agency in London visit here

Remember to keep your buyer personas and company style in mind as you go along. Here are a few helpful tips for filling out your social media profiles:

A. Keep your name, profile picture, and logo consistent throughout all your channels.

B. Get to know the personality of each network so your messaging is appropriate.

5. Assign Tasks to Your Team

Now that you defined your style, filled out your profiles, and created a content calendar, you’re ready to assign tasks to your team and start getting things done. If you’re flying solo then this is the time to budget and schedule your time to cover the different tasks.

Here are some of the assignments you need to cover:

A. Content writing

B. Artwork

C. Blog publishing

D. Automation (pre-publishing your social media posts with software like Hootsuite or Buffer)

E. Social listening and customer response

F. Monitoring results with analytics and insights

6. Promote

How will you attract new people to your channels and convert them to followers?

Social media doesn’t live solely on our computers anymore. Today’s social communities involve cross-promoting with the “outside world” as much as possible.You might hold in-store events, network with other businesses, or create photo opportunities that inspire people to want to share with their friends. Get creative with new ideas that compel your followers to talk about your company. Borrow ideas from experiential marketing tactics, and brainstorm with your team about how you might add more value to your community’s day-to-day life.

What Is Educational Evaluation?

Educational evaluation is an ongoing process involving the gathering and organization of data collected on a teacher’s academic activities. Peers, administrators or outside observers conduct the evaluations to gauge a teacher’s effectiveness and make recommendations for possible improvements.

Evaluation Process

In educational evaluations, activities are observed and evaluated according to specific evaluation guidelines. Educational evaluations look at the entire educational process from different points of view, including the educator and students. The evaluation can be quantitative, such as tests or quizzes, or qualitative, such as observation of group activities. This process looks at the teaching and motivational methods as well as long-term goals of those being evaluated. Check for Educational Evaluations at UT Evaluators

Evaluation Goals

Educational evaluations aim to improve education and the educational process by giving educators information on the effectiveness of current strategies. The evaluations also provide specific suggestions to help educators improve in areas where they are weak. For example, educational evaluators who observe group activities might provide feedback to teachers on ways to improve participation of students, allowing for better instruction and learning processes. For Educational Evaluations in US visit UT Evaluators

Best 3 Strategies for Creating an Integrated Video Campaign

If you’re familiar with the TV ad scene, you’ve noticed it’s been a rocky year, and budgets have uncomfortably tightened. All this change is not just in your head; according to research from eMarketer, TV ad spending in 2017 dropped for the first time since 2009. However, digital ad spending has reached new heights at $107.3 billion. This dramatic shift is showing a reality that digital marketers have felt for a long time.

Today, TV is demanding more and providing less. Ad-buying agency Magna reports that, in the last four years, TV ratings have dropped an astounding 33% while ad prices have defied these plummeting audience numbers and increased 20%.

In the face of such a disparity between TV ad spending and the return—or lack thereof—on that investment, it’s more important than ever to design integrated video campaigns that use both TV and digital ads in conjunction to produce desirable results and meet business and campaign objectives.

Maintaining Integrity During Integration

Creating an integrated video campaign can be a challenging endeavor because different styles of video cater to specific platforms. Whereas a TV spot generally follows a classic story arc condensed into 30 seconds, a pre-roll ad gives the viewer the option to skip it after just five seconds of viewing. If you want viewers to quit scrolling through their Facebook news feeds and focus on your video, you need to make the first few seconds enticing enough for the viewer to watch the rest. For Digital Marketing Services Check Vivid Digital

How do you create a video that works for all channels? You can’t. With integrated campaigns, marketers all too often try to use one video to fill multiple roles. They create a beautiful TV spot. Then, they attempt to transform it into a direct response channel, such as paid social or pre-roll. To have a truly integrated campaign, repurposing videos won’t cut it anymore.

3 Ways to Create Effective Integrated Video Campaigns

I would love to be proven wrong and find one video that meets all needs and performs on every channel. But until then, here are three strategies that have worked for me to efficiently and effectively create videos that deliver across the entire marketing funnel:

1. Brief Teams According to the Funnel (Not per Channel)

Briefing your teams by stage of the funnel is the easiest way to ensure that the campaign feels cohesive across many different channels. An integrated campaign starts at the top of the funnel, where marketing teams responsible for items such as TV spots and banner displays should be briefed together. Overall, this brief should focus on how to get potential customers intrigued enough to take the next step. This next step might be visiting a website, or it might be learning more on another channel.

Next, mid-funnel methods include everything from paid social to influencers and even landing page content. When customers arrive here, it’s safe to assume that they already have a certain level of intent, so you need a different approach than the one used in the top of the funnel.

Finally, figure out what converting a customer looks like for your company and goals. For example, when a product is in a customer’s virtual shopping cart, you could break out testimonials, referrals, or other campaign components to influence him or her to add more or similar items.

2. Pressure Test Your Tagline

Marketers are often quick to adopt a tagline that seems to embody the brand. This decision should only be made after extensive testing across tactics. The tagline needs to work across every channel, including online and offline. For instance, Lyft’s “It matters how you get there” tagline works in a TV spot, a paid social ad, after an app download, or as part of a referral campaign.

A tagline must also stay relevant with respect to different stages of the funnel. LinkedIn’s “What are you in it for?” tagline doesn’t just work for creating high-level awareness. It also remains effective when a user has upgraded to a paid account, and it continues to make sense for a business that’s looking to hire new employees. Remember, for an integrated campaign to work no matter where content is placed, it needs a tagline that can go the distance. SEO Company in Hyderabad visit Vivid Digital

3. Think Tactically About TV Spots

When filming assets for an integrated campaign, it’s typical for a marketing team to think about both the TV spot and the corresponding digital videos at the same time. However, other simple steps are often forgotten. Think of it this way: A video shoot is a perfect time to have other members of your team on set who are focused on paid social advertising or website visuals.

Creating a video advertisement results in a huge amount of content that can produce an integrated campaign far beyond the one or two ads being filmed. As customers move further down the funnel, they’ll recognize certain aspects from the TV spot. These moments will result in a much more in-depth experience. Video assets are expensive! Leverage them in a way that produces related content for all of your channels.

Achieving integration is not without its challenges, but the results are well worth the extra effort. In an age where TV ads are becoming simultaneously more expensive and less effective, it’s essential to integrate your video advertising efforts to achieve maximum ROI. Doing away with costly silos in your marketing department is the best place to start. Then, ensuring your tagline can function in any scenario and learning to double (or triple) dip when creating your TV spots. This will prepare you to maintain integration across all channels and at each stage of the sales funnel. Now that you know the steps, it’s time to start integrating!

Web Developer Security Checklist v1

Michael O’Brien

This checklist has been updated at Web Developer Checklist V2. Also available on Medium.

Developing secure, robust web applications in the cloud is hard, very hard. If you think it is easy, you are either a higher form of life or you have a painful awakening ahead of you.

If you have drunk the MVP cool-aid and believe that you can create a product in one month that is both valuable and secure — think twice before you launch your “proto-product”. After you review the checklist below, acknowledge that you are skipping many of these critical security issues. At the very minimum, be honest with your potential users and let them know that you don’t have a complete product yet and are offering a prototype without full security.

This checklist is simple, and by no means complete. I’ve been developing secure web applications for over 14 years and this list contains some of the more important issues that I’ve painfully learned over this period. I hope you will consider them seriously when creating a web application.

Please comment if you have an item I can add to the list.

Database

  • [ ] Use encryption for data identifying users and sensitive data like access tokens, email addresses or billing details if possible (this will restrict queries to exact match lookups).
  • [ ] If your database supports low cost encryption at rest (like AWS Aurora), then enable that to secure data on disk. Make sure all backups are stored encrypted as well.
  • [ ] Use minimal privilege for the database access user account. Don’t use the database root account and check for unused accounts and accounts with bad passwords.
  • [ ] Store and distribute secrets using a key store designed for the purpose such as Vault or AWS Secret Manager. Don’t hard code secrets in your applications and NEVER check secrets into GitHub.
  • [ ] Fully prevent SQL injection by only using SQL prepared statements. For example: if using NPM, don’t use npm-mysql, use npm-mysql2 which supports prepared statements.

Development

  • [ ] Ensure that all components of your software are scanned for vulnerabilities for every version pushed to production. This means O/S, libraries and packages. This should be automated into the CI-CD process.
  • [ ] Secure development systems with equal vigilance to what you use for production systems. Build the software from secured, isolated development systems.
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Authentication

  • [ ] Ensure all passwords are hashed using appropriate crypto such as bcrypt. Never write your own crypto and correctly initialize crypto with good random data.
  • Use best-practices and proven components for login, forgot password and other password reset. Don’t invent your own — it is hard to get it right in all scenarios.
  • [ ] Implement simple but adequate password rules that encourage users to have long, random passwords.
  • [ ] Use multi-factor authentication for your logins to all your service providers.

Denial of Service Protection

  • [ ] Make sure that DOS attacks on your APIs won’t cripple your site. At a minimum, have rate limiters on your slower API paths and authentication related APIs like login and token generation routines. Consider CAPTCHA on front-end APIs to protect back-end services against DOS.
  • [ ] Enforce sanity limits on the size and structure of user submitted data and requests.
  • [ ] Consider using Distributed Denial of Service (DDOS) mitigation via a global caching proxy service like CloudFlare. This can be turned on if you suffer a DDOS attack and otherwise function as your DNS lookup.

Web Traffic

  • [ ] Use TLS for the entire site, not just login forms and responses. Never use TLS for just the login form. Transitionally, use the strict-transport-security header to force HTTPS on all requests.
  • [ ] Cookies must be httpOnly and secure and be scoped by path and domain.
  • [ ] Use CSP without allowing unsafe-* backdoors. It is a pain to configure, but worthwhile. Use CSP Subresource Integrity for CDN content.
  • [ ] Use X-Frame-Option, X-XSS-Protection headers in client responses. Use https://observatory.mozilla.org to score your site.
  • [ ] Use HSTS responses to force TLS only access. Redirect all HTTP request to HTTPS on the server as backup.
  • [ ] Use CSRF tokens in all forms and use the new SameSite Cookieresponse header which fixes CSRF once and for all newer browsers.

APIs

  • [ ] Ensure that no resources are enumerable in your public APIs.
  • [ ] Ensure that users are fully authenticated and authorized appropriately when using your APIs.
  • [ ] Use canary checks in APIs to detect illegal or abnormal requests that indicate attacks.

Validation and Encoding

  • [ ] Do client-side input validation for quick user feedback, but never trust it. Always validate and encode user input before displaying.
  • [ ] Validate every last bit of user input using white lists on the server. Never directly inject user content into responses. Never use untrusted user input in SQL statements or other server-side logic.

Cloud Configuration

  • [ ] Ensure all services have minimum ports open. While security through obscurity is no protection, using non-standard ports will make it a little bit harder for attackers.
  • [ ] Host backend database and services on private VPCs that are not visible on any public network. Be very careful when configuring AWS security groups and peering VPCs which can inadvertently make services visible to the public.
  • [ ] Isolate logical services in separate VPCs and peer VPCs to provide inter-service communication.
  • [ ] Ensure all services only accept data from a minimal set of IP addresses.
  • [ ] Restrict outgoing IP and port traffic to minimize APTs and “botification”.
  • [ ] Always use AWS IAM users and roles and not root credentials. Invest in learning to use IAM effectively.
  • [ ] Use minimal access privilege for all ops and developer staff. Give IAM users and roles the minimum capabilities required to complete the task.
  • [ ] Regularly rotate passwords and access keys according to a schedule.
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Infrastructure

  • [ ] Ensure you can do upgrades without downtime. Ensure you can quickly update software in a fully automated manner.
  • [ ] Create all infrastructure using a tool such as Terraform, and not via the cloud console. Infrastructure should be defined as “code” and be able to be recreated at the push of a button. Have zero tolerance for any resource created in the cloud by hand — Terraform can then audit your configuration.
  • [ ] Use centralized logging for all services. You should never need SSH to access or retrieve logs.
  • [ ] Don’t SSH into services except for one-off diagnosis. Using SSH regularly, typically means you have not automated an important task.
  • [ ] Don’t keep port 22 open on any AWS service groups on a permanent basis. If you must use SSH, only use public key authentication and not passwords.
  • [ ] Create immutable hosts instead of long-lived servers that you patch and upgrade. (See Immutable Infrastructure Can Be More Secure).
  • [ ] Use an Intrusion Detection System to minimize APTs.

Operation

  • [ ] Power off unused services and servers. The most secure server is one that is powered down. Schedule dev servers to be powered down after hours when not required.

Test

  • [ ] Audit your design and implementation.
  • [ ] Do penetration testing — hack yourself, but also have someone other than you pen testing as well.

Train

  • [ ] Train staff (especially senior staff) as to the dangers and techniques used in security social engineering.

Finally, have a plan

  • [ ] Have a threat model that describes what you are defending against. It should list and prioritize the possible threats and actors.
  • [ ] Have a practiced security incident plan. One day, you will need it.

Stop Wasting Your Money On Instagram Influencers. They Suck.

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I’m going to rip this band-aid off right now.

Instagram influencers are the best way to piss your money up a wall.

Instagram influencers are the best way to blow your whole marketing budget.

Instagram influencers are a waste of time, space, effort, energy, eyeballs, attention, bandwidth, iPhone data plans, creativity, interest, analysis, investment and good times.

You know exactly who I’m talking about. The folks whose job is to pose with products, abs and exotic locations to show you how #humbled they are, while making bank at the same damn time. The folks whose job is to be a model but without 90% of the work that it takes to be a model. The folks that people pay a hundred grand (for the record, yes that’s $100,000.00) to write a caption and snap a pic on their free, band provided phones.

At its core, the idea of an influencer isn’t terrible. Find someone who has influence, and ask them to influence their following, audience and the general public to invest in your products. But the good ideas really stop there.

It only works when it’s authentic. Okay, sure, a lot of people are buying skinny tea. The bad news is, it’s a lot less than it was before, because people have cottoned onto the fact that all of the influencer posts are just paid advertisements. They’re not real, authentic product reviews. This means that the trust factor is just about zero.

And it’s a lot harder now to hide that it’s a non-authentic piece of crap post, because it’s fucking illegal to not tell people that it’s a sponsored advertisement, and if you fail to disclose that, you’re going to be fined.

Influencers are turning content into commercial breaks. You know what that turns your fancy influencer’s feed into? Nothing but commercial breaks with no content in between. Bear in mind, this is Instagram, and there’s already advertisements to scroll through between the content.

If the content is a commercial break too, that means that brands and influencers think the general public and their dedicated audience are dumb enough to waste their days scrolling through literally hundreds of advertisements without giving them content that makes them at all bothered to scroll through advertisements. Top web  development company in Bangalore

How stupid do you think people are, mate?

Ultimately, we don’t want to be constantly bombarded with advertising. Every time a platform has skewed too far in that direction, we’ve all abandoned ship for a platform that’s more respectful of our attention and our willingness to absorb advertising.

Why do you think we’re more into Netflix than cable?

The content itself is just off-brand. Do you follow someone on Instagram because you like seeing photos of amazing locations and beautiful buildings?

Tough. Here’s their latest post about protein shakes.

Do you follow someone because she’s a talented indie filmmaker and blogger and you wanted to see her Instagram behind-the-scenes?

Great. But here’s their latest post about protein shakes.

The influencer model is essentially requiring people to sacrifice the style, the tone, the imagery, the story and the message that they committed to and attracted an audience around, purely to push product. The posts have nothing to do with their work or their aesthetic, and it means that any honest content they make is going to be poisoned by the off-brand opportunism. Gross.

And you know what? The ROI isn’t even worth it! I have seen influencer marketing work, I’ll admit it. In some industries, with some influencers, on some platforms, with some products – it can provide 500% more ROI than any other form of advertising. But the qualifications are many and varied, and I’ve seen far more brands just throw money away and only receive vanity metrics in return.

Clicks. Views. Likes. Shares. Who gives a fuck?

The only metrics that should matter to you are these:

Acquisition

Activation

Retention

Revenue

Referral

In the startup marketing game, we call these Pirate Metrics (AARRR!) and I am bringing them up because your entire approach to marketing should be based on these metrics, and if you have an activity or a strategy or an expenditure that does not contribute to growth in one of these areas, it’s a waste of your time.

If you can run an influencer campaign that impacts these? Great. But I’ll bet you a slice of pizza that ya can’t.

Finally? They’re rogue agents. And you can’t trust them. Spent a couple hundred grand on an influencer? Nice!

Actually managed to move the bottom line with real, measurable ROI? Awesome.

What do you do when they come out with some racist, homophobic, indefensible shit that severely messes with your brand, makes you look bad, offends yourself and your staff and winds up hurting vulnerable and marginalised people?

I’m not saying they will. But it is a clear and present danger.

This is from Vogue:

Brands who have jumped on the influencer bandwagon are now scrambling to reset their storied houses. In an effort to make their brands more inclusive, it would appear that influencers, who represent “the people,” just might harbor values that are not so all-encompassing, after all. When Kuwaiti beauty influencer Sondos Alqattan published her views on the treatment of household workers – employers should possess employee passports should the latter decide to “run away” – a deluge of complaints were directed at her collaborative brands. M.A.C, Shiseido, Max Factor Arabia, and Phyto severed ties immediately with Alqattan. When you let people who you can’t ensure will stay within your brand’s boundaries have a massive association with your brand, you’re risking a lot of good will.

The negative associations can just keep on coming back, and coming back. The nature of the game for influencers is that they’re generating constant posts on an insane schedule with very little oversight, feedback or checks/balances in place. That’s how you wind up with Pewdiepie and his Nazi crap. If the influencer messes up their career, that’s on them. Sucks if they could take your whole brand down with them though.

And it’s not even just the risk factor. It’s selfish, irresponsible influencers who push cheap fast fashion, gender norms, sexualisation and insane body standards on young people and teenagers who are already vulnerable, and do so without any regard for their mental health. It’s influencers who want to pose around the place holding up vapidity as a goal and damaging kids’ ideas of who, what and where they ought to be.

Okay, so what’s the alternative? Collaborate.

Don’t sponsor posts – work with people to make good, solid content that people will enjoy, that connects them constructively your brand and provides influence through positive associations.

Instead of a paid Instagram post series where some moron takes photos of himself using body oil, work with a talented film maker with an audience who cares, to create an Instagram based documentary series starring athletes and creatives who are within your target demographic, and make it good.

Put the focus on making content and supporting creatives, rather than paying for fake advertisements. Stop working with kaftan wearing faux celebrities and start working with that young artist who has dedicated her life to a craft and can make your brand resonate with an audience who appreciate her creativity and will respect you for backing her.

The truth is, influencers might not be fucked now. They might not be fucked tomorrow. But as a category and a vertical, they’re on their way out. People just aren’t stupid, shitty advertising just doesn’t work, and weight loss protein shakes are snake oil for idiots.

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Resource Hints

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Resource Hints allow us to help the browser find the resources it will need, and download them ahead of time for better performance.

For modern websites, optimizing speed requires more than just minimizing the initial download size and critical rendering path. We can optimize the loading of resources by resolving and prefetching them as early as possible.

“Prefetching” is simply the act of starting the download of a resource before it is needed, to provide a fast and instant experience.

Dns-prefetch Dns-prefetching is the process of initiating the dns resolution of each domain where we have hosted resources, before the browser makes a request for them, with the goal to save the DNS resolution time when the resource is requested.

You can think of dns resolution has the process the browser has to undertake in order to convert domain/hostname to an ip address required to access a resource (this process is what converts a user friendly url like: http://www.medium.com to http://80.72.139.101 ); Inspecting the source of amazon.com you’ll find the following code right at the top of their homepage:

<link rel=’dns-prefetch’ href=’//g-ecx.images-amazon.com’> <link rel=’dns-prefetch’ href=’//completion.amazon.com’> Amazon.com uses DNS-prefetch to resolve multiple domain names, from which different resources such as images, javascript, and css files are accessed. When the browser encounters these URLs, it first checks it’s cache, and then, lacking a cached copy, resolves the domain to the associated IP address through a request from the DNS server. These requests happen in the background in a way that doesn’t block the rendering of the page.

DNS lookups are very low cost — they only send a few hundred bytes over the network, so there’s not a lot of risk.

You can check for current browser support at: http://caniuse.com/#feat=link-rel-dns-prefetch

Preconnect It does all the work necessary to establish a connection with a given domain including the DNS lookup, TCP handshake, and TLS negotiation if you’re on https.

It can help you mask high latency connections by performing this work ahead of time and shaving off precious time to start a request

<link rel=”preconnect” href=”//example.com”> You can check for current browser support at: http://caniuse.com/#feat=link-rel-preconnect

Prefetch From MDN:

Link prefetching is a browser mechanism, which utilizes browser idle time to download or prefetch documents that the user might visit in the near future. A web page provides a set of prefetching hints to the browser, and after the browser is finished loading the page, it begins silently prefetching specified documents and stores them in its cache. When the user visits one of the prefetched documents, it can be served up quickly out of the browser’s cache. So this means that prefetch is used to fetch and cache resources, that will be used in subsequent routes that the user is likely to navigate to. Best web design company in New Delhi

Prefetch can be used as a link element with a prefetch attribute and a url:

<link rel=”prefetch” href=”//example.com/next-page.html” as=”html” crossorigin=”use-credentials”> <link rel=”prefetch” href=”/library.js” as=”script”> The ‘as’ atribute is optional and it is used as an helper to the browser preloader to optimize the prefetching process.

The crossorigin attribute is also optional and allows you to specify the cross-origin policy of the given resource.

Only cacheable elements should be prefetched.

You can check current for current browser support at: http://caniuse.com/#feat=link-rel-prefetch

Preload Preload is similar to prefetch, with the difference that if prefetch is used to initiate a request for a resource that will be needed in a subsequent route, preload is used to prefetch a resource that will be needed in the same page.

<link rel=”preload” href=”/library.js” as=”script”> Prefetch is an optional and low-priority fetch for a resource that might be used by a subsequent navigation; preload is a mandatory and high-priority fetch for a resource that is necessary for the current navigation Preload can be useful if you lazy load resources to accelerate page load, or to tell the browser about resources that live inside javascript and css such as web fonts.

There’s also this interesting use case where you can have fine grained control of your preloaded resources:

<script> function preloadFinished(e) { … } function preloadError(e) { … } </script> <!– listen for load and error events –> <link rel=”preload” href=”app.js” as=”script” onload=”preloadFinished()” onerror=”preloadError()”> You can check for browser support at: http://caniuse.com/#feat=link-rel-preload

It’s also in Safari Technology Preview release 13 https://developer.apple.com/safari/technology-preview/release-notes/

Prerender Pre-rendering is a way to tell the browser to prefetch and execute a given resource.

You can trigger prerender by inserting a link element with a ‘rel’ of ‘prerender’, for example:

<link rel=’prerender’ href=’//pagetoprerender/landing.html’> You can think of pre-render as loading a page in a new tab, just that this tab is hidden from the user until he makes a request for it.

As the browser executes all the scripts on the pre-rendered page, you may encounter some unexpected consequences such as analytics beacons being fired without the page actually being displayed. You can use the Page Visibility API to account for these situations.

Pre-rendering should be used wisely and responsibly, as it may lead to increased bandwidth and cpu usage. You should only consider the use of prerender if you have high confidence on the usage of a certain resource, and if you’re really providing added value.

Be aware that the decision to start the prerender process is left to the browser, and that the browser may choose not to start or to abandon the pre-render off your content based on a set of predefined rules.

You can check for current browser support at: http://caniuse.com/#feat=link-rel-prerender

Hint probability The hint probability is a ‘pr’ attribute that you can use to indicate the probability that a given resource will be necessary, and you can use it with any of the mentioned resource hints with the exception of preload.

// The pr attribute expects a float value in the [0.0-1.0] range <link rel=”prefetch” href=”//example.com/next-page.html” pr=”0.75″> This hint is used to help the browser decide on the execution of a given hint. Fon an instance in a resource constrained device the browser may decide to only execute high propability hints.

Inject resource hints at runtime Each of the resource hints mentioned above can be triggered at runtime with javascript, you just need to create the link element with the correct atributes and add it to the head of your page.

var hint =document.createElement(“link”) hint.setAttribute(“rel”,”prerender”) hint.setAttribute(“href”,”next-page.html”) document.getElementsByTagName(“head”)[0].appendChild(hint) Analyze your architecture, study users actions and iterate Make an analysis of your architecture and figure out where you could take the most out of this: – Which are the most critical resources on each page ? – What actions trigger the download of additional content ? – Which assets are on the critical rendering path?

Study your users actions on your website: – Which are the most visited pages? – What is the journey your users take to conversion? – What is the frequency of a certain action?

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How Many Types Of Phone Numbers Are There In Call Routing ?

If your business is suffering because you are unable to answer your customer’s calls in a timely manner or keeping clients linked to your business, then it may be crucial for you to manage your call routing practices. Currently, there is a variety of call routing software available. With an efficient call routing strategy, you can increase your first contact resolution and thus, create a wonderful customer experience. With the use of an intelligent call routing software, you can identify the caller and then direct them to the respective agent who had helped them previously. To do that, call routing softwares use anarray of information such as Automatic Number Identification (ANI), and other details provided by the caller. One more significant feature of an intelligent call routing software is the automatic call distribution system that deals with first-time callers. Another important feature of this system is phone hour settings that determine what should occur when customers call during nights, weekends, holidays, or non-operating hours. The phone hour settings may include voicemail, call forwarding option, schedule a call option, or automatic hang-up. Calls may also be recorded with a call routing software.

Phone Numbers that are assigned to you are visible in the Phone Numbers section of the Portal. Here, you have the ability to modify the call routing and behavior of incoming calls.

To modify the behavior or details of a phone number, click “Phone Numbers”, then click “Edit”:

1 Caller ID (CNAM): – The value of this field will be displayed on the called party’s Caller ID display when they make outgoing calls from this phone number. This field is limited to 15 characters including spaces, commas and periods. No other punctuation should be used. Please allow between 7-10 days for changes to this field to take effect.

2 Internal Presentation – If the customer has a need for the caller ID name for incoming calls to be presented differently than the caller has supplied, the settings can be changed here. If any text is entered into the text box, it will be pre-pended to the beginning of the caller ID name that the caller has provided, and displayed to the called party. If the checkbox is checked, then the caller ID name that the caller has presented will be displayed to the customer, otherwise it will not be provided.

3 If Holiday – Customers have the option to configure specific dates to be holidays, using the “Holidays” module. If a call comes in on a day that is configured as a holiday, the call be be routed based on the rule defined in this field.

4 Route To – all incoming calls to this number are routed based on the rule defined by this field.

5 Hold Music Group – Customer have the option to select custom hold music for incoming calls based on upload content in the “Hold Music” module

6 Screen for Privacy – This feature of the PBX System is to have incoming calls screened for telemarketers or other automatic dial programs. If “Yes” is selected, than all callers who do not present a caller ID will hear a greeting asking them to enter a caller ID number using the dial pad of their phone. If they do not enter a number, they are disconnected.

7 Currently Active? – This must be set to “YES” for inbound calls to process for the number. Note: A change to this field can take up to five minutes.

Calls can be routed to Some of the following options:

Extension – Calls process to the Extension and follow the extensions routing.

Sip Trunk – Calls process to Sip Trunk and follow sip trunk routing.

Phone – Calls process directly to the Phone and do not follow any additional routing. Note: if user does not answer caller will be disconnected.

Mailbox – Calls process to a Mailbox.

Group – Calls process to the Group and follow the groups routing.

Auto Attendant – Calls process to the Auto Attendant and follow the auto attendants routing. Time Frame – Calls process to the Time Frame and will follow configured routing depending on time of day.

Conference – Calls process to a configured Conference.

Conference Hub – Calls process to the Conference Hub.

Queue – Calls process directly to configured Queue. Note: If this is selected the caller will not hear a ring, they will instantly hear hold music.

Outside Phone Number – Calls are forwarded to listed outside number. Note: This can not be another number in the same pbx.

Company Directory – Calls process to the Company Directory.

Check Voicemail – Calls process to the check voicemail application

 

Free Virtual Receptionist Work And The 7 Issues Of Free VR

A virtual receptionist is an phrase used in the business sense that refers to an individual who answers phones or performs the duties of an on-site receptionist, but is not actually located at the primary business’s location. Customer service representatives, answering service agents, and even appointment schedulers could all be classified as a virtual receptionist if they are working off-site or at a remote location. In the majority of cases, the receptionist is working from a home office.

Free Virtual Receptionists use specific software’s that is connected to your phone system and computer. You can re-route the calls or mails to the receptionist just as you would to a traditional one. The VRs then sent a prompt reply or message to the right person in the company or outside of it.The power to send calls and messages is completely in your hands. Through this software, getting work done becomes quicker and easier. The jobs can easily be sent to the VR with just a click of a button.

Issues with free VRs

However, it is important to note that since most VRs are paid, a free VR may not be as useful as one on contract. And that is why there are certain cons that are associated when using a free VR to tend to business needs. Some of these are as follows:

1 Reliability

The reason why free virtual assistants are not too reliable is because they are, well, free. And free is often associated with cheap. Therefore, the service may not be as top-notch as one would expect it to be. Plus, most that are available in the market are trial versions. Which means you won’t be entitled to its complete services.

2 Poor response

Most companies that provide free VR services may not be as dedicated to your business as a paid VR. That is because a VR depends on many resources which cost money. And since these resources are more or less reserved for businesses who really need them, a lack of response on their part can be expected. If it is for a trial, then it may be beneficial for you. Otherwise, you may want to spend money and settle for a paid VR service. For more information on Virtual receptionist Visit Linkedphone

3 Does not provide the complete picture

Picture this. You are a new company and would like to hire a VR for his services. However, you are also short of money and do not really know how a VR works. So, you settle for a free VR or a trial version of an original one and you end up being dissatisfied with what you receive. It can change your perspective and that may not be a good thing. Times are changing, and smart business strategy is the key to growth. But if you get stuck on a particular notion, then your business can take a bad hit.

4 Logistical short comings

Physical collaboration will always have a greater impact than technological interactions because of one simple reason – physical interaction cannot be disrupted during an important meeting. Technology has a tendency to fail, no matter how small the chances might be. But in a physical interaction, the only way something can disrupt the communication is if a major problem occurs.Meetings are based on timings and communication and when both do not take place smoothly, businesses take a hit.

5 Dealing with the language barrier

Free VRs work from a number of countries around the world and sometimes, miscommunications occur due to language barriers. It’s not just restricted to grammar and diction but also includes cultural and social nuances as well.Although the VR cannot be blamed for such shortcomings, these problems do exist and you as a leader must find a way to work around it. Also, keep in mind that free services are often not the best option to entrust communications.

6 Risk of data security

It is possible that a free VR won’t be as dedicated to your campaign as other employees within the organization. And even when he does there is a risk of the data getting leaked out to the public. After all, VRs will be in charge of sensitive information and some of it might be enough to put the company at risk.

7 Research before you Hire

It is always important to do a background check before hiring a free VR. Job experiences and recommendations are a plus. A VR with credible background is easier and safer to work with than a new one.