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Leveraging Content In Social media

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It’s not always easy to engage with your audience and many of today’s UK small businesses are struggling with that. Proper use of social media can improve this situation and help them become successful. A good way to do this is by coming up with topics that are thought provoking and interesting.

Here are some things you should do to engage your target audience by leveraging content in social media:

1. Use open-ended questions:

Your content is not only good for explaining things, but also for asking questions. Asking questions will increase interactions with your audience and can even invoke positive reactions from them. For Affordable SEO packages in  UK check Vivid SEO.

Good questions can get you some interesting responses and your audience will be able to voice their thoughts and opinions.

Their feedback will give you an insight into what they want as a customer and it can also be used to drive your marketing decisions.

2. Create light and interesting content:

Many people use social media during their spare time and they don’t want content that is too serious. Share a sense of humour in your content as this will make it stand out and your audience will pay closer attention.

If your content is exciting and easy to understand, people will come back for more. Humor is addictive and it will give you many long-term benefits. Check for more info n SEO Services in Cssn

3. Divulge your location:

If you are selling products, you are not doing yourself any good by not letting people know where you are at. The essence of business relationship is proper human connection. People won’t trust you, if they don’t know where your office, store or manufacturing facility is.

4. Post something inspiring:

People love to be inspired and quotations are useful for this purpose. Pearls of wisdom often work well in social media pages.

Give them something to think about with quotes that are relevant to your main topics. When posting something in social media, it should be more about the audience than about you.

5. Don’t post time-sensitive content:

Fresh content about new or upcoming trends is a good thing, but it doesn’t mean that your social media should get stale too easily.

You may post content about current trends, but it should still offer a certain level of relevance and usefulness, when your followers re-read it a few months or years later.

Using Favourite Tips On YouTube More Effectively In Marketing Platform

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When it comes to social media, being successful at marketing your brand means using more than just Facebook and Twitter. There is a very effective marketing tool available that many of us use every day but don’t think about using it for our businesses.

YouTube has grown to become the largest video sharing site in the industry and every day, millions of videos are watched by people all over the world. How is YouTube an effective marketing tool for business?

With millions of users and content being uploaded daily, it makes sense that putting your business in front of potential customers wherever they are will generate more sales and build a larger customer base. For website development services in Hyderabad visit Vivid Digital.

Social Buzzing, the leading social media marketing firm, has helped thousands of small to medium and enterprise level businesses build their brands on YouTube and we would like to share some of our favourite tips on how to use YouTube more effectively as a marketing platform.

Research your keywords

Researching keywords on YouTube is just as important as researching keywords for the Google search engine. When users search YouTube, they type in basic keywords and YouTube, the second largest search engine, finds them the videos matching their search. Choose your keywords carefully and you could be at the top of the search results.

Know your competition

Take a look at what your competitors are doing and see which of their videos are ranking well. What works for them and what doesn’t work for them will provide similar results for you. If you are looking for website development in Hyderabad for your company visit Vivid Design Consultants.

Direct a business link

Direct viewers to your website from your video. This is important as adding a link will make it easier for them to reach your site with just one click while the video content is still fresh in their minds.

Focus on entertainment and not advertising

Yes, you should use YouTube to market your business, but it doesn’t always have to be a strict advertising platform. Entertain your viewers and make them forget that you are pushing a product or service. This will make them more comfortable and the video can focus on product features and usage tips.

Fill out the video details

We have seen many videos on YouTube that are well made and offer useful information about a product or service, but when we click on the video details, there is nothing offered. This is an important area where you can engage with your customer base and add some targeted keywords. Check for SEO Services in Bioinformatica

Create engaging video

Your video content should be high quality and it should offer something your customers want. It should engage them and hold their attention while you explain the benefits of your products.

Using YouTube to market your brand will provide you with another way to grow your company and increase your profits using social media as a marketing platform.

What Types Of Tests Are Available In Evaluation ?

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There are many types of tests that schools use to measure student progress. Here are a few important terms parents may need to know.

Group tests

Group achievement tests may not be used to determine eligibility for special services. They furnish information about how a child performs in relation to others of the same age or grade level, but they do not identify an individual student’s pattern of strengths and needs.

Individual tests

Tests administered individually to your child can clarify the special education and related services your child needs to progress in school. For Educational Evaluations in US visit UT Evaluators

Curriculum-based assessments (CBAs) or curriculum-based measurements (CBMs)

These types of tests are developed by educational professionals to examine the progress a child has made in learning the specific materials the teacher has presented to the class. They can be useful tools for teachers and parents in determining whether learning is taking place, but they must never be used to determine eligibility for services.

Standardized tests

Standardized tests are rigorously developed by experts to be used with large populations of students. The tests are administered according to specific standards. Standardized tests can evaluate what a child has already learned (achievement), or predict what a child may be capable of doing in the future (aptitude).

Norm-referenced tests

Norm-referenced tests are standardized tests that compare a child’s performance to that of peers. They can tell you where your child stands in relation to other children of the same age or grade.For Educational Evaluations  visit kotra

Criterion-referenced tests

These tests measure what the child is able to do or the specific skills a child has mastered. Criterion-referenced tests do not assess a child’s standing in a group but the child’s performance measured against standard criteria. They may compare a child’s present performance with past performance as a way of measuring progress.

Steps To Create A Winning Digital Marketing Strategy

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Good enough.

You know the reasons why your business needs a digital marketing strategy. But how do you create one?

The following 6-step process will show you how to create a killer strategy from scratch:

1. Set objectives

Nothing starts without objectives.

Did you start your business without an objective? No.

Did you publish the last post on Facebook without any objective? No.

How could you have a digital marketing strategy without an objective?

It shouldn’t be.

Statistics show that 32% of businesses plan for a year considering how digital technologies will change in the marketing industry.

This is a good approach. You need to consider everything when creating objectives for your strategy.

For instance, statistics reveal that the share of web traffic by different devices is increasing at an alarming pace for mobile while the desktop population is decreasing.

Ask yourself these questions:

. What does this mean for my business?

. Does my digital marketing strategy consider mobile traffic?

. Is mobile marketing a part of my strategy?

Smart marketers plan ahead and create objectives that relate to the trends and technologies.

When creating objectives and goals, you need to consider two things:

1. The goal must be SMART.

2. You must be able to measure it.

What is a SMART goal?

SMART is an acronym for:

. Specific

. Measurable

. Achievable/Assignable

. Realistic

. Time-based

Your goals for the strategy should have these five characteristics.

Let me give you an example.

Increase in traffic is not a SMART goal. You’re expected to convert the same objective into a SMART one.

Increase in organic traffic by 83% in a year. For more details check SEO Company in Hyderabad 

This is a SMART goal because:

. It’s specific and tells what exactly has to be done.

. You can easily measure traffic using Google Analytics.

. It’s assignable as well as achievable. You can assign it to multiple teams by dividing it into smaller tasks.

. This objective is realistic considering the fact that increasing organic traffic by 83% in a year isn’t an impossible task.

. It has a time string of a year attached to it.

Measurable: Whatever objective you set for your strategy, you must have the resources to measure the results and its effectiveness.

If you can’t measure it, you won’t be able to make informed decisions.

The objective in the above example is quite simple so measuring it is not a big deal.

Consider an increase in engagement or boost in brand awareness.

These are metrics that are hard to measure and it gets challenging to measure the ROI of your campaign.

Your objective should be clear and measurable.

“We want to increase business growth” doesn’t seem to be measurable unless you attach a metric to it. The easiest way to create measurable objectives is to link them to a metric that you can measure. The most common are website traffic and sales.

Based on these two rules, you can create one or more objectives and goals for your strategy.

2. Understand your target audience

Everyone tells you to understand your target audience but only a few know how to do it. It’s a four-step process:

1. Understand demographics

2. Engage with masses

3. Collect data

4. Create buyer personas

Demographics:

Are you targeting males or females?

What is the mean age of your primary target audience?

What is their average monthly income?

What do they do?

Where do they live?

These are the questions that you should ask yourself to narrow down your research. Most of this information is available online so this is something pretty easy to do.

The more details you collect about your target audience, the better.

Engage:

The demographics will tell you a lot about your target audience. You now have to find them and engage with them.

You need to collect more information about them. Connect with them on social networks, groups, forums, and get into the conversation on the same platforms they usually hang out.

Gather more information.

Analyse their comments. See what they talk about. What they love to read.

What are their biggest challenges in life?

What are their hobbies, goals, priorities, etc.?

Collect data:

You can go a step further and conduct surveys and focus groups to collect more data about your audience.

Surveys give you real insights about your target audience as to what they like and don’t like.

This helps you create accurate buyer personas.

Buyer personas:

The final step is to create buyer personas based on all the information gathered about your target audience. A buyer persona is a fictional representation of your target audience.

A buyer persona will tell you everything about your target audience. This helps in creating better strategies.

You should create a buyer persona for all the different types of potential buyers. Since you’re using these personas for the development of a digital marketing strategy, don’t forget to include the following information:

. Their preferred marketing channel.

. Type of content they like.

. Preferred social network.

3. Choose marketing channels

Digital marketing is an umbrella term that includes all types of online marketing channels ranging from SEO to PPC to email marketing to content marketing and more. For more SEO Services visit midasedu

You cannot use all these channels for your digital marketing strategy. You need to select the most effective channels based on your business strategy, budget, target audience, and objectives.

Not all of these channels are equally effective.

They don’t have the same ROI.

You’ve got to consider all these variables before choosing the channels for your strategy.

Start from your objectives.

If your primary objective is to increase organic traffic, then you have to go for SEO. No other option.

If the objective is to increase sales by 50%, see what type of channels and content your target audience likes. Do they like social media? Do they spend the most time on a few news sites? Do they browse the internet a lot?

This will give you an idea of which marketing channels you should choose.

You can target more than one marketing channels. In reality, you need to choose multiple marketing channels based on different buyer personas.

For instance, in one part of the country you might be using display ads and search ads and in another location, you may use email marketing and social ads.

Don’t follow the trend — it’s not the rule of the game. But rather, do what goes well with your target audience and objectives.

If your competitor is seeing 300% ROI from paid search, you don’t have to do the same. They might be interested in generating more sales. Your objective might be brand awareness.

The marketing channel must link to your objectives, target audience, and business goals.

4. Create a plan

Once you’ve selected the right marketing channels for your strategy, it is time to create a plan of action.

Create a step-by-step plan to achieving your marketing goals and objectives using selected marketing channels.

In simple form, divide your annual marketing goal into daily, weekly, and monthly plans.

A simple Excel sheet will work. The image below shows how a large plan has been divided into a small one and is assigned to a team member.

A Gantt chart like this will make your marketing team’s life easy.

Creating this action plan is a time-consuming process but it’s absolutely essential. You can’t go far without out. It has to be detailed and must clearly lay out the exact steps and actions to be taken.

For instance, for the organic traffic objective, you have to create monthly action plans. What do you want to achieve each month to boost rankings?

How many backlinks you’ll generate each month? How to acquire those links? Who will acquire them? How many backlinks a team member must acquire every week?

Add all these details in the Gantt chart, assign responsibilities, and kick start your strategy. If there are multiple marketing channels and objectives, create an action plan for all of them.

5. Integrate marketing activities

At any given time, your business will be using different marketing channels to achieve objectives. Besides, there will be traditional marketing activities too such as TV advertisement. All these marketing activities should be integrated.

Businesses report that non-integrated tech platforms are the biggest obstacle that they face in integrating marketing activities.

In another study, 67% businesses reported that integrating marketing activities across all channels is their top priority.

It should be your top priority too.

. Use project management tools like Slack to keep track of every single activity.

. Plan everything.

. Keep the entire marketing team in the loop whenever you’re planning or rolling out a new strategy.

. Create and revise your marketing strategy to find and fix loopholes.

6. Optimise marketing activities

Optimising refers to monitoring, evaluating, and tweaking marketing activities across all the channels regularly to make them better. Statistics show that most of the businesses conduct frequent tests or are involved in continuous optimisation to make their marketing activities work better.

he rule is simple – tweak what is not working.

For instance, if a PPC ad campaign isn’t working, see why it isn’t delivering results. Fix it. If you don’t optimise it, you’ll keep on wasting money on ineffective campaigns.

This calls for continuous testing. Monitor the progress of your marketing activities in real-time or at least do it once a week.

How Is It Important To Switch To HTTPS

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Web security is an important element when it comes to the overall health of the site. Security makes sure that the users have safe and easy access to the site after Switch To HTTPS. Hypertext Transfer Protocol Secure or HTTPS adds a certain layer of protection to the website. This makes it harder to peer into the website theoretically and capture useful information.

In this present year of 2018, Google Chrome is taking security step and is more prominent regarding pointing out the unsecured websites.

HTTPS: How Does it Work?

Hypertext Transfer Protocol Secure makes use of a Secure Sockets Layer Certificate (SSL) for encrypting the date that is shared between the receiver and you. The SSL certificate is a code which scrambles the information so that it can be viewed between the recipient and the sender.

This might be a bit confusing. HTTPS is known to work by creating a secret in between you and the website that you plan on using. No one other than you is going to know this secret about the website. Thus, if anybody wants to check what is actually happening, it is going to come across as scrambled. This is important not just when you handle sensitive information such as credit cards but also for general viewing history. For more details click Digital Marketing Company in Hyderabad 

What is Going on With Chrome?

The parent company of Google, Alphabet has recently announced that from October, 2017, Chrome version 62.x and higher ones is going to start displaying the websites which are not secured with the HTTPS with the help of a “Not Secure” signer which is next to the URL.

Thus, for now, it is not only going to be shown when you enter the date while viewing it normally but also at page load when you enter the data for incognito viewing.

What About the Other Browsers?

Till now, Firefox, Mozilla, Safari, and Microsoft Internet Explorer are not displaying anything important at present when the page itself is not secure. However, this doesn’t mean that it will not change in the future. Each of the browsers displays a padlock when the page has HTTPS and is secure. Nonetheless, it will not show anything if you are using HTTP.

What Page an HTTP Page Look Like In Chrome?

In a regular windows browser, a non-secured HTTP page is going to load normally till someone interacts with the page. In case you start typing information by filling something out and checking on the button, the Not Secure signifier is going to appear. If you refresh the page, it will remove the signifier till you interact with the page again. When someone engages in incognito browsing, the Not Secure signifier is going to appear, it will stay immediately when the page-load. It is going to stay there as long as you are not on the site.

Are HTTP Security Warnings Taking Place on Mobile?

From October 2018, this update hasn’t gone live in Chrome for Android or Mobile. Alphabet hasn’t yet announced if these changes is going to be pushed to Chrome for Android and Mobile. Check for SEO Services in jsrr.in   

Reasons to Switch to HTTPS

In case you are not using HTTPS till now, it is time to get onboard. 71% of the pages are loaded through HTTPS Transparency Report. Alphabet is known to have made it clear that plan on pushing the World Wide Web for jumping to HTTPS as soon as it is possible.

What Does HTTPS Mean for Website Traffic?

Even though it not actively harming webpages at present, checking out a Non Secure pop-up when you interact with a web page will stop the potential customers from filling out the forms or purchasing something online. With the help of HTTPS, your website is going to provide a better experience.

What Effect Does it Have on Digital Marketing?

HTTPS is a ranking signal on Google. This simply means having HTTPs which can offer your site a bit of boost, particularly when you compete for the top stops in a competitive world. For Digital Marketing, If you Switch To HTTPS on the landing page, it will increase the quality score.

How to Switch to HTTPS?

Switching to HTTPS will be done as a part of the hosting packages. Before you switch, make sure that the hosting environment used a dedicated IP address instead of a shared address.

A. Get an SSL certificate. You can do this for free through various sites.

B. Create and install a CSR or Certificate Signing Request in the hosting control panel. This is important for creating the private and the public keys which composes the handshake that develops the SSL certificate. Now that you have the SSL certificate working, you have to ensure that all the unsecured links are updated throughout the site.

Make sure that every element on the page is secure enough. If you link it to some insecure elements might negate website security.

How The Marketing Trends That Will Take Over eCommerce World

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We have barely managed to make a few steps, and more than a half of 2018 is already gone. If you are an eCommerce business, you have probably already noticed how fast the trends are changing, with some of them booming and setting in to stay for a good while, and others turning out to be mere fads that have come and gone.

However, the fact is that eCommerce is constantly growing and changing, and it is simply a necessity to stay up to date with all the trends that are out there, such as those related to the software that business are employing in order to become more efficient, various website and marketing asset designs that are “in”, eCommerce SEO factors that make websites perform a lot better, and so on.

With the growth of eCommerce, there is also the rise in competition, so you need to stay ahead of the game. In this article, we are going to discuss some of the marketing trends that will very likely take over the eCommerce web design world, and which you need to embrace in order to manage to stay on top, instead of drowning in the sea of businesses that are paying more attention than you are. For more information click SEO Agency in London

Social Media

It’s probably beyond obvious how much social media is only gaining power as times goes by. If you are still lagging behind and don’t have a strong social media presence, then you are definitely missing out on a lot and your marketing strategy needs to be improved.

One thing that is constantly changing is the way that people approach each platform, consume the information, and do something according to it.

For starters, social media is essential for building your brand. This is one of the best places to show off what kind of personality your brand represents, and engage with your customer base. It is important that you are user-friendly and human so that they can truly connect with you. And, of course, make sure that you are as responsive as possible.

We are all well-aware of Facebook ads and promotions. Facebook will often suggest that you boost a post, but it doesn’t mean that it will do you much good. So, it is essential that you pick the right posts, boost them as ads, and then keep retargeting them so that your fans are constantly reminded of your products or services.

Artificial Intelligence

The power and use of AI in marketing is an arrow pointing up on future prediction charts. The fact is that marketers now have a lot of data that they can assess in order to properly implement AI into their platforms. Basically, it’s all about personalization – getting the right info about what your customers want and delivering it to them. For more details on SEO Services in London visit painpeters.com

In other words, the AI improves the whole process of coming up with a detailed customer-oriented approach, which is now something that people appreciate more than ever. There are businesses out there which are incorporating chatbots to do the marketing, customer service, and sales for them.

Even though this idea may seem to oppose the previously mentioned “human approach of social media engagement”, the fact is that bots are fast and simple, and for those businesses that have decided to use them, they make an original and quick-serving solution. So, you do the talk, and let a chatbot do the walk.

The same goes for the rise of voice search compatibility. More and more people are becoming comfortable with dealing with their orders by using their voices. A good example is Walmart.

They decided to enable their customers to order anything via Google Express by using voice commands. They also plan to make it possible for people to make in-store pickup orders by using Google Home.

Omni-Channel Platforms

So, as we have ascertained, the competition is on the rise, but so is the segmentation of your customer base. This is why a lot of eCommerce businesses are looking for a way to set up an omnichannel presence. It’s becoming increasingly important, as it is a way to gain a larger customer base.

For example, you are probably well aware of how cookies play the role in which ads a particular user is going to receive.

Back in the day, it was mostly all about desktop computers. Now, marketers have are pretty much aware how many of their customers have embraced using smartphones as their main way of searching for products and services and purchasing them.

With the huge competition that has almost led to the level of market saturation, businesses have realized how important it is to go omnichannel and make their websites work in a wide variety of different devices.

Furthermore, this is where it came to the rise of such platforms that enable you to cover multiple vendors and combine different channels, such as online, mobile, in-store, and even commerce channels across borders.

A great thing is that you can also find an open source marketing platform. This means that you can use various marketing methods and models for free, and even help improve them in time.

What is certain about the future is that trends will continue to evolve. Some of the will keep on rising, while others will eventually be surpassed by something better.

It is up to you as an eCommerce marketer to stay up to date with these trends if you truly want to keep your business on top of the waves, because the competition is huge and fierce.

Advantages & Disadvantages Of Cloud Computing

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By using cloud storage, you don’t have to store the information on your own hard drive. Instead, you can access it from any location and download it onto any device of your choice, including laptops, tablets, or smartphones.

Moreover, you can also edit files, such as Word documents or PowerPoint presentations, simultaneously with other users, making it easier to work away from the office.There are different types of cloud computing services available to suit different needs.

Cloud computing, in turn, refers to sharing resources, software, and information via a network, in this case the Internet. The information is stored on physical servers maintained and controlled by a cloud computing provider, such as Apple in regards to iCloud. As a user, you access your stored information on the cloud via the Internet.

While some cater to individual users who want to store photos, documents, and videos, others are destined for companies that need extensive platforms to develop IT applications, for example. Check for the Advantages & Disadvantages Of Cloud Computing in Linkedphone.

Depending on your needs, the prices will vary. As an individual user, you can get an initial amount of storage for free, such as 5GB with iCloud. If you need additional storage, you will have to pay a fee. Fees are usually set at monthly or yearly rates, depending on the services you are using.

Advantages of Cloud computing are as follows :

1.Worldwide Access.

Cloud computing increases mobility, as you can access your documents from any device in any part of the world. For businesses, this means that employees can work from home or on business trips, without having to carry around documents.

This increases productivity and allows faster exchange of information. Employees can also work on the same document without having to be in the same place.

2.More Storage.

In the past, memory was limited by the particular device in question. If you ran out of memory, you would need a USB drive to backup your current device.

Cloud computing provides increased storage, so you won’t have to worry about running out of space on your hard drive.

3.Easy Set-Up.

You can set up a cloud computing service in a matter of minutes. Adjusting your individual settings, such as choosing a password or selecting which devices you want to connect to the network, is similarly simple.

After that, you can immediately start using the resources, software, or information in question. For more info on cloud computing visit midasedu.in 

4.Automatic Updates.

The cloud computing provider is responsible for making sure that updates are available – you just have to download them. This saves you time, and furthermore, you don’t need to be an expert to update your device; the cloud computing provider will automatically notify you and provide you with instructions.

5.Reduced Cost.

Cloud computing is often inexpensive. The software is already installed online, so you won’t need to install it yourself. There are numerous cloud computing applications available for free, such as Dropbox, and increasing storage size and memory is affordable.

If you need to pay for a cloud computing service, it is paid for incrementally on a monthly or yearly basis. By choosing a plan that has no contract, you can terminate your use of the services at any time; therefore, you only pay for the services when you need them.

Disadvantages of Cloud Computing are as follows;

1.Security.

When using a cloud computing service, you are essentially handing over your data to a third party. The fact that the entity, as well as users from all over the world, are accessing the same server can cause a security issue.

Companies handling confidential information might be particularly concerned about using cloud computing, as data could possibly be harmed by viruses and other malware. T

hat said, some servers like Google Cloud Connect come with customizable spam filtering, email encryption, and SSL enforcement for secure HTTPS access, among other security measures.

2.Privacy.

Cloud computing comes with the risk that unauthorized users might access your information. To protect against this happening, cloud computing services offer password protection and operate on secure servers with data encryption technology.

3.Loss of Control.

Cloud computing entities control the users. This includes not only how much you have to pay to use the service, but also what information you can store, where you can access it from, and many other factors.

You depend on the provider for updates and backups. If for some reason, their server ceases to operate, you run the risk of losing all your information.

4.Internet Reliance.

While Internet access is increasingly widespread, it is not available everywhere just yet. If the area that you are in doesn’t have Internet access, you won’t be able to open any of the documents you have stored in the cloud.

 

10 Best Things To Know About Cloud Based System For Business

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When you update your Facebook status, you’re using cloud computing. Checking your bank balance on your phone? You’re in the cloud again. Chances are you rely on cloud computing to solve the challenges faced by small businesses, whether you’re firing off emails on the move or using a bunch of apps to help you manage your workload.In short, cloud is fast becoming the new normal.

Simply put, cloud computing is computing based on the internet. Where in the past, people would run applications or programs from software downloaded on a physical computer or server in their building, cloud computing allows people access to the same kinds of applications through the internet.

By the end of 2015 it’s estimated that 90% of UK businesses will be using at least one cloud service.

Why are so many businesses moving to the cloud? It’s because cloud computing increases efficiency, helps improve cash flow and offers many more benefits…

Check out ten of the best below.

1. Flexibility

Cloud-based services are ideal for businesses with growing or fluctuating bandwidth demands. If your needs increase it’s easy to scale up your cloud capacity, drawing on the service’s remote servers. Likewise, if you need to scale down again, the flexibility is baked into the service. This level of agility can give businesses using cloud computing a real advantage over competitors – it’s not surprising that CIOs and IT Directors rank ‘operational agility’ as a top driver for cloud adoption.

2. Disaster recovery

Businesses of all sizes should be investing in robust disaster recovery, but for smaller businesses that lack the required cash and expertise, this is often more an ideal than the reality.

Cloud is now helping more organisations buck that trend. According to Aberdeen Group, small businesses are twice as likely as larger companies to have implemented cloud-based backup and recovery solutions that save time, avoid large up-front investment and roll up third-party expertise as part of the deal.

3. Automatic software updates

The beauty of cloud computing is that the servers are off-premise, out of sight and out of your hair. Suppliers take care of them for you and roll out regular software updates – including security updates – so you don’t have to worry about wasting time maintaining the system yourself. Leaving you free to focus on the things that matter, like growing your business.

4. Capital-expenditure Free

Cloud computing cuts out the high cost of hardware. You simply pay as you go and enjoy a subscription-based model that’s kind to your cash flow.

Add to that the ease of setup and management and suddenly your scary, hairy IT project looks at lot friendlier. It’s never been easier to take the first step to cloud adoption. Check for Cloud Based Business Phone System in midasedu.in 

5. Increased collaboration

When your teams can access, edit and share documents anytime, from anywhere, they’re able to do more together, and do it better.

Cloud-based workflow and file sharing apps help them make updates in real time and gives them full visibility of their collaborations.

6. Work from anywhere

With cloud computing, if you’ve got an internet connection you can be at work. And with most serious cloud services offering mobile apps, you’re not restricted by which device you’ve got to hand.

The result? Businesses can offer more flexible working perks to employees so they can enjoy the work-life balance that suits them – without productivity taking a hit. One study reported that 42% of workers would swap a portion of their pay for the ability to telecommute. On average they’d be willing to take a 6% pay cut.

7. Document control

The more employees and partners collaborate on documents, the greater the need for watertight document control. Before the cloud, workers had to send files back and forth as email attachments to be worked on by one user at a time. Sooner or later – usually sooner – you end up with a mess of conflicting file content, formats and titles.

And as even the smallest companies become more global, the scope for complication rises. According to one study, “73% of knowledge workers collaborate with people in different time zones and regions at least monthly”.

When you make the move to cloud computing, all files are stored centrally and everyone sees one version of the truth. Greater visibility means improved collaboration, which ultimately means better work and a healthier bottom line. If you’re still relying on the old way, it could be time to try something a little more streamlined.

8. Security

Lost laptops are a billion dollar business problem. And potentially greater than the loss of an expensive piece of kit is the loss of the sensitive data inside it. Cloud computing gives you greater security when this happens. Because your data is stored in the cloud, you can access it no matter what happens to your machine. And you can even remotely wipe data from lost laptops so it doesn’t get into the wrong hands.

9. Competitiveness

Wish there was a simple step you could take to become more competitive? Moving to the cloud gives access to enterprise-class technology, for everyone. It also allows smaller businesses to act faster than big, established competitors.

Pay-as-you-go service and cloud business phone system applications mean small outfits can run with the big boys, and disrupt the market, while remaining lean and nimble. David now packs a Goliath-sized punch.

10. Environmentally friendly

While the above points spell out the benefits of cloud computing for your business, moving to the cloud isn’t an entirely selfish act. The environment gets a little love too. When your cloud needs fluctuate, your server capacity scales up and down to fit.

So you only use the energy you need and you don’t leave oversized carbon footprints. This is something close to our hearts at Salesforce, where we try our best to create sustainable solutions with minimal environmental impact.

 

Which Agencies Look For Hiring Top Digital Marketers

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Joining an all-star digital marketing team on one’s favourite agency is every online marketer’s dream.A survey by The Manifest showed that 50% of businesses use a marketing agency for help with their internet marketing efforts.

Digital marketers are crucial to the success of an agency. They run successful campaigns on behalf of the agency thus increasing profits. Not only that. They also help the agency market itself better.

Therefore, agencies are always on the lookout for A-list marketers. There’s always room for one more, provided you have the requisite skills and are adept at using the myriad digital tools marketers should master. And that’s why Digital Marketing is rated one of the best career options nowadays. You can read more about it along with the payouts in various counteries.

Which brings us to the question: what exactly are agencies looking for when they hire crème de la crème digital marketers?

What standout qualities are they searching for?

Glad you asked. In this post I’ll reveal five things agencies want in an online marketer of note.

Let’s get straight to it.

1. Extensive Experience

Agencies have no time for hand-holding new recruits.

They don’t have the bandwidth to teach the basics of digital marketing like SEO optimized content, list building, funnels, social media marketing and more. For more info check Digital Marketing Agency in Hyderabad 

They’re crazy busy. Because of the high-pressure environment, they operate in, they want you to hit the ground running. Only veterans can do that, newbies would be overwhelmed in no time.

Here are 3 quick reasons why agencies prefer veterans over newbies:

1. Veterans get it right the first time–

Great marketers are able to get things right the first time or at least after fewer attempts than greenhorns. These successes turn into quick ROI for the agency.

2. It saves on training costs–

Training workers is expensive. Anything that can help cut down training costs is welcome. A well-rounded marketer requires less training because they know a lot already.

3. It saves valuable time–

Every hour spent in training is a production hour lost. Hiring a seasoned marketer who won’t waste time learning the ropes is a wise move.

In particular, agencies delight in marketers who have industry-specific experience that matches what they want. Veterans are able to answer with a resounding yes to all these questions:

A. Do you have any certifications, apprenticeships, etc.?

B. Have you built a campaign from scratch before?

C. Have you revamped a couple of campaigns?

D. Any case studies with percentages and real results to share?

E. Have you worked with a business similar to ours before?

F. Do you have a tried and tested link strategy?

G. Any specific plans on content optimization?

According to Adobe the primary battle-hardened skill 45% of organizations are looking for is content and experience management.

2. Insatiable Learner

Top digital marketers are life-long learners.

They’re an ever-curious bunch, driven by the desire to acquire more knowledge about their passion: marketing.

Here’s the big question you may be asking: is formal education a must for a career in digital marketing?

Yes and no.

Admittedly, a formal marketing degree makes you more versatile in the job market. In fact, according to the University of Maryville, a marketing degree positions you for up to 19,700 career opportunities.

But formal credentials are not enough.

Agencies want someone with hands-on experience. This makes sense when you think about it. Education is all about learning, growing, and upskilling oneself. Whether this happens inside a classroom or in the trenches of the industry is beside the point.

What’s crucial is to stay curious and hungry to learn. This attribute is vital because things change fast in online marketing these days. Only perpetual learners will be able to keep up with all the latest trends, tools and approaches needed to stay relevant and be on top of your game. For more details on SEO services visit kotra.in 

3. Adaptive Collaborator

Modern online marketing is not a lone sport.

So many players are involved in any one campaign: content creators, SEOs, designers, data analysts, you name it. All these people are as only as strong as the weakest link in the chain. If anyone drops ball, there’s a domino effect on the rest of the team.

Each person has a lot to glean from the next person to improve their work and the overall performance of that particular campaign.

Agencies, therefore, require workers who are open to feedback and input from other team members. Mavericks don’t stand a chance in such an environment as they’ll step on everyone’s toes and inevitably stall the team’s performance.

That’s the last thing an agency needs.

So, if you have an independent streak, forget about working for a top agency.

If anything, the proliferation of work collaboration tools and apps shows that the work environment is becoming more and more synergistic.

4. Time Management Ninja

As said earlier, agencies, especially highly successful ones, work under intense pressure.

Because they’re good at what they do, they’ve got plenty of clients.

There are multiple projects going on at any given moment. Each of those has its own timeline and deadline. A delay by one team member means the whole project will be delayed. And, when one project delays, this has a negative knock-on effect on the timely delivery of other projects.

These are the sort of attributes they’re looking for:

A. A person who not only meets but beats deadlines — every time.

B. A person who communicates promptly if there’s a possibility a project may be delayed.

C. A person who prioritizes work over personal comfort or convenience, no matter the circumstances, as far as is humanly possible of course.

In short, agencies require a highly productive no-excuses kind of person who has mastered time management.

5. Strategic Thinker

Agencies want strategic marketers who go beyond tactics.

Too many average marketers are obsessed with tactics and the latest fad in the industry. As a result, they forget strategy and the bigger picture. Once that happens results won’t be forthcoming.

A strategic marketer:

A. Has a good handle on all the moving parts of digital marketing and how they fit together.

B. Knows how to evaluate a company’s selling approach using a tried and tested template and checklist.

C. Keeps what’s working or tinkers it for even better results and discard what’s not working.

D. Identifies hidden or underutilized opportunities for growth and comes up with strategies of exploiting them.

E. Quickly gets to the bottom of issues without wasting time or resources.

F. Understands the mission of the company they’re working with from A to Z.

G. Shows willingness to try new ways of doing things in order to achieve company goals.

Virtual Phone Systems For Office Purpose

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The sophisticated interface presented to the callers can make your business appear a flourishing one. You can even customize the auto attendant to greet the callers with their own professional greeting messages.  One can receive local and toll free numbers for the desired locations from the virtual PBX service providers.

Setting up new branch offices and appointing new staffs to operate the business in a preferred location may not sound economical to small business entrepreneurs.

Creating virtual offices is the ideal option in such a circumstance. You can stay in touch with your customers located cities apart at low cost with the aid of virtual office phone systems.

These systems enable entrepreneurs to manage their offices from anywhere – even a car, home or hotel room – thus giving a high degree of physical independence. 

State-of-the-art Phone Features

Virtual office phone systems are best suited for small businesses and medium businesses as they enable them to project a big business image. These phone systems are implemented through dedicated connections. Virtual PBX systems have many sophisticated features that are not found even in the latest business phone systems.

The features include virtual receptionist, auto attendant, find me follow me call forwarding, call transfer, voicemail, fax mail and so on. The auto attendant system presents a menu of options such as dial by name directory, dial by extension, zero out to operator and group dialing to the callers.

The calls can be routed to the appropriate person’s mobile number or residence phone number, whatever has been provided in the phone number list, irrespective of the person’s present location. If nobody is there to attend the call, the callers will be diverted to a voicemail system, where they can leave their messages. Customers can receive their faxes in their email account using the fax mail.

Handy Phone System

Traditional PBX systems are expensive and require heavy equipments to be installed at the company premises. That is not the case with virtual office phone systems. These do not require any hardware or software to be installed at the user’s site.

All the equipments are maintained at the service provider’s site itself. Moreover, these systems are scalable to a large extent; users need not worry about the additional equipments and phone lines needed while expanding their business, since all these are maintained at the provider’s location itself.