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Stop Wasting Your Money On Instagram Influencers. They Suck.

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I’m going to rip this band-aid off right now.

Instagram influencers are the best way to piss your money up a wall.

Instagram influencers are the best way to blow your whole marketing budget.

Instagram influencers are a waste of time, space, effort, energy, eyeballs, attention, bandwidth, iPhone data plans, creativity, interest, analysis, investment and good times.

You know exactly who I’m talking about. The folks whose job is to pose with products, abs and exotic locations to show you how #humbled they are, while making bank at the same damn time. The folks whose job is to be a model but without 90% of the work that it takes to be a model. The folks that people pay a hundred grand (for the record, yes that’s $100,000.00) to write a caption and snap a pic on their free, band provided phones.

At its core, the idea of an influencer isn’t terrible. Find someone who has influence, and ask them to influence their following, audience and the general public to invest in your products. But the good ideas really stop there.

It only works when it’s authentic. Okay, sure, a lot of people are buying skinny tea. The bad news is, it’s a lot less than it was before, because people have cottoned onto the fact that all of the influencer posts are just paid advertisements. They’re not real, authentic product reviews. This means that the trust factor is just about zero.

And it’s a lot harder now to hide that it’s a non-authentic piece of crap post, because it’s fucking illegal to not tell people that it’s a sponsored advertisement, and if you fail to disclose that, you’re going to be fined.

Influencers are turning content into commercial breaks. You know what that turns your fancy influencer’s feed into? Nothing but commercial breaks with no content in between. Bear in mind, this is Instagram, and there’s already advertisements to scroll through between the content.

If the content is a commercial break too, that means that brands and influencers think the general public and their dedicated audience are dumb enough to waste their days scrolling through literally hundreds of advertisements without giving them content that makes them at all bothered to scroll through advertisements. Top web  development company in Bangalore

How stupid do you think people are, mate?

Ultimately, we don’t want to be constantly bombarded with advertising. Every time a platform has skewed too far in that direction, we’ve all abandoned ship for a platform that’s more respectful of our attention and our willingness to absorb advertising.

Why do you think we’re more into Netflix than cable?

The content itself is just off-brand. Do you follow someone on Instagram because you like seeing photos of amazing locations and beautiful buildings?

Tough. Here’s their latest post about protein shakes.

Do you follow someone because she’s a talented indie filmmaker and blogger and you wanted to see her Instagram behind-the-scenes?

Great. But here’s their latest post about protein shakes.

The influencer model is essentially requiring people to sacrifice the style, the tone, the imagery, the story and the message that they committed to and attracted an audience around, purely to push product. The posts have nothing to do with their work or their aesthetic, and it means that any honest content they make is going to be poisoned by the off-brand opportunism. Gross.

And you know what? The ROI isn’t even worth it! I have seen influencer marketing work, I’ll admit it. In some industries, with some influencers, on some platforms, with some products – it can provide 500% more ROI than any other form of advertising. But the qualifications are many and varied, and I’ve seen far more brands just throw money away and only receive vanity metrics in return.

Clicks. Views. Likes. Shares. Who gives a fuck?

The only metrics that should matter to you are these:

Acquisition

Activation

Retention

Revenue

Referral

In the startup marketing game, we call these Pirate Metrics (AARRR!) and I am bringing them up because your entire approach to marketing should be based on these metrics, and if you have an activity or a strategy or an expenditure that does not contribute to growth in one of these areas, it’s a waste of your time.

If you can run an influencer campaign that impacts these? Great. But I’ll bet you a slice of pizza that ya can’t.

Finally? They’re rogue agents. And you can’t trust them. Spent a couple hundred grand on an influencer? Nice!

Actually managed to move the bottom line with real, measurable ROI? Awesome.

What do you do when they come out with some racist, homophobic, indefensible shit that severely messes with your brand, makes you look bad, offends yourself and your staff and winds up hurting vulnerable and marginalised people?

I’m not saying they will. But it is a clear and present danger.

This is from Vogue:

Brands who have jumped on the influencer bandwagon are now scrambling to reset their storied houses. In an effort to make their brands more inclusive, it would appear that influencers, who represent “the people,” just might harbor values that are not so all-encompassing, after all. When Kuwaiti beauty influencer Sondos Alqattan published her views on the treatment of household workers – employers should possess employee passports should the latter decide to “run away” – a deluge of complaints were directed at her collaborative brands. M.A.C, Shiseido, Max Factor Arabia, and Phyto severed ties immediately with Alqattan. When you let people who you can’t ensure will stay within your brand’s boundaries have a massive association with your brand, you’re risking a lot of good will.

The negative associations can just keep on coming back, and coming back. The nature of the game for influencers is that they’re generating constant posts on an insane schedule with very little oversight, feedback or checks/balances in place. That’s how you wind up with Pewdiepie and his Nazi crap. If the influencer messes up their career, that’s on them. Sucks if they could take your whole brand down with them though.

And it’s not even just the risk factor. It’s selfish, irresponsible influencers who push cheap fast fashion, gender norms, sexualisation and insane body standards on young people and teenagers who are already vulnerable, and do so without any regard for their mental health. It’s influencers who want to pose around the place holding up vapidity as a goal and damaging kids’ ideas of who, what and where they ought to be.

Okay, so what’s the alternative? Collaborate.

Don’t sponsor posts – work with people to make good, solid content that people will enjoy, that connects them constructively your brand and provides influence through positive associations.

Instead of a paid Instagram post series where some moron takes photos of himself using body oil, work with a talented film maker with an audience who cares, to create an Instagram based documentary series starring athletes and creatives who are within your target demographic, and make it good.

Put the focus on making content and supporting creatives, rather than paying for fake advertisements. Stop working with kaftan wearing faux celebrities and start working with that young artist who has dedicated her life to a craft and can make your brand resonate with an audience who appreciate her creativity and will respect you for backing her.

The truth is, influencers might not be fucked now. They might not be fucked tomorrow. But as a category and a vertical, they’re on their way out. People just aren’t stupid, shitty advertising just doesn’t work, and weight loss protein shakes are snake oil for idiots.

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Resource Hints

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Resource Hints allow us to help the browser find the resources it will need, and download them ahead of time for better performance.

For modern websites, optimizing speed requires more than just minimizing the initial download size and critical rendering path. We can optimize the loading of resources by resolving and prefetching them as early as possible.

“Prefetching” is simply the act of starting the download of a resource before it is needed, to provide a fast and instant experience.

Dns-prefetch Dns-prefetching is the process of initiating the dns resolution of each domain where we have hosted resources, before the browser makes a request for them, with the goal to save the DNS resolution time when the resource is requested.

You can think of dns resolution has the process the browser has to undertake in order to convert domain/hostname to an ip address required to access a resource (this process is what converts a user friendly url like: http://www.medium.com to http://80.72.139.101 ); Inspecting the source of amazon.com you’ll find the following code right at the top of their homepage:

<link rel=’dns-prefetch’ href=’//g-ecx.images-amazon.com’> <link rel=’dns-prefetch’ href=’//completion.amazon.com’> Amazon.com uses DNS-prefetch to resolve multiple domain names, from which different resources such as images, javascript, and css files are accessed. When the browser encounters these URLs, it first checks it’s cache, and then, lacking a cached copy, resolves the domain to the associated IP address through a request from the DNS server. These requests happen in the background in a way that doesn’t block the rendering of the page.

DNS lookups are very low cost — they only send a few hundred bytes over the network, so there’s not a lot of risk.

You can check for current browser support at: http://caniuse.com/#feat=link-rel-dns-prefetch

Preconnect It does all the work necessary to establish a connection with a given domain including the DNS lookup, TCP handshake, and TLS negotiation if you’re on https.

It can help you mask high latency connections by performing this work ahead of time and shaving off precious time to start a request

<link rel=”preconnect” href=”//example.com”> You can check for current browser support at: http://caniuse.com/#feat=link-rel-preconnect

Prefetch From MDN:

Link prefetching is a browser mechanism, which utilizes browser idle time to download or prefetch documents that the user might visit in the near future. A web page provides a set of prefetching hints to the browser, and after the browser is finished loading the page, it begins silently prefetching specified documents and stores them in its cache. When the user visits one of the prefetched documents, it can be served up quickly out of the browser’s cache. So this means that prefetch is used to fetch and cache resources, that will be used in subsequent routes that the user is likely to navigate to. Best web design company in New Delhi

Prefetch can be used as a link element with a prefetch attribute and a url:

<link rel=”prefetch” href=”//example.com/next-page.html” as=”html” crossorigin=”use-credentials”> <link rel=”prefetch” href=”/library.js” as=”script”> The ‘as’ atribute is optional and it is used as an helper to the browser preloader to optimize the prefetching process.

The crossorigin attribute is also optional and allows you to specify the cross-origin policy of the given resource.

Only cacheable elements should be prefetched.

You can check current for current browser support at: http://caniuse.com/#feat=link-rel-prefetch

Preload Preload is similar to prefetch, with the difference that if prefetch is used to initiate a request for a resource that will be needed in a subsequent route, preload is used to prefetch a resource that will be needed in the same page.

<link rel=”preload” href=”/library.js” as=”script”> Prefetch is an optional and low-priority fetch for a resource that might be used by a subsequent navigation; preload is a mandatory and high-priority fetch for a resource that is necessary for the current navigation Preload can be useful if you lazy load resources to accelerate page load, or to tell the browser about resources that live inside javascript and css such as web fonts.

There’s also this interesting use case where you can have fine grained control of your preloaded resources:

<script> function preloadFinished(e) { … } function preloadError(e) { … } </script> <!– listen for load and error events –> <link rel=”preload” href=”app.js” as=”script” onload=”preloadFinished()” onerror=”preloadError()”> You can check for browser support at: http://caniuse.com/#feat=link-rel-preload

It’s also in Safari Technology Preview release 13 https://developer.apple.com/safari/technology-preview/release-notes/

Prerender Pre-rendering is a way to tell the browser to prefetch and execute a given resource.

You can trigger prerender by inserting a link element with a ‘rel’ of ‘prerender’, for example:

<link rel=’prerender’ href=’//pagetoprerender/landing.html’> You can think of pre-render as loading a page in a new tab, just that this tab is hidden from the user until he makes a request for it.

As the browser executes all the scripts on the pre-rendered page, you may encounter some unexpected consequences such as analytics beacons being fired without the page actually being displayed. You can use the Page Visibility API to account for these situations.

Pre-rendering should be used wisely and responsibly, as it may lead to increased bandwidth and cpu usage. You should only consider the use of prerender if you have high confidence on the usage of a certain resource, and if you’re really providing added value.

Be aware that the decision to start the prerender process is left to the browser, and that the browser may choose not to start or to abandon the pre-render off your content based on a set of predefined rules.

You can check for current browser support at: http://caniuse.com/#feat=link-rel-prerender

Hint probability The hint probability is a ‘pr’ attribute that you can use to indicate the probability that a given resource will be necessary, and you can use it with any of the mentioned resource hints with the exception of preload.

// The pr attribute expects a float value in the [0.0-1.0] range <link rel=”prefetch” href=”//example.com/next-page.html” pr=”0.75″> This hint is used to help the browser decide on the execution of a given hint. Fon an instance in a resource constrained device the browser may decide to only execute high propability hints.

Inject resource hints at runtime Each of the resource hints mentioned above can be triggered at runtime with javascript, you just need to create the link element with the correct atributes and add it to the head of your page.

var hint =document.createElement(“link”) hint.setAttribute(“rel”,”prerender”) hint.setAttribute(“href”,”next-page.html”) document.getElementsByTagName(“head”)[0].appendChild(hint) Analyze your architecture, study users actions and iterate Make an analysis of your architecture and figure out where you could take the most out of this: – Which are the most critical resources on each page ? – What actions trigger the download of additional content ? – Which assets are on the critical rendering path?

Study your users actions on your website: – Which are the most visited pages? – What is the journey your users take to conversion? – What is the frequency of a certain action?

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How Many Types Of Phone Numbers Are There In Call Routing ?

If your business is suffering because you are unable to answer your customer’s calls in a timely manner or keeping clients linked to your business, then it may be crucial for you to manage your call routing practices. Currently, there is a variety of call routing software available. With an efficient call routing strategy, you can increase your first contact resolution and thus, create a wonderful customer experience. With the use of an intelligent call routing software, you can identify the caller and then direct them to the respective agent who had helped them previously. To do that, call routing softwares use anarray of information such as Automatic Number Identification (ANI), and other details provided by the caller. One more significant feature of an intelligent call routing software is the automatic call distribution system that deals with first-time callers. Another important feature of this system is phone hour settings that determine what should occur when customers call during nights, weekends, holidays, or non-operating hours. The phone hour settings may include voicemail, call forwarding option, schedule a call option, or automatic hang-up. Calls may also be recorded with a call routing software.

Phone Numbers that are assigned to you are visible in the Phone Numbers section of the Portal. Here, you have the ability to modify the call routing and behavior of incoming calls.

To modify the behavior or details of a phone number, click “Phone Numbers”, then click “Edit”:

1 Caller ID (CNAM): – The value of this field will be displayed on the called party’s Caller ID display when they make outgoing calls from this phone number. This field is limited to 15 characters including spaces, commas and periods. No other punctuation should be used. Please allow between 7-10 days for changes to this field to take effect.

2 Internal Presentation – If the customer has a need for the caller ID name for incoming calls to be presented differently than the caller has supplied, the settings can be changed here. If any text is entered into the text box, it will be pre-pended to the beginning of the caller ID name that the caller has provided, and displayed to the called party. If the checkbox is checked, then the caller ID name that the caller has presented will be displayed to the customer, otherwise it will not be provided.

3 If Holiday – Customers have the option to configure specific dates to be holidays, using the “Holidays” module. If a call comes in on a day that is configured as a holiday, the call be be routed based on the rule defined in this field.

4 Route To – all incoming calls to this number are routed based on the rule defined by this field.

5 Hold Music Group – Customer have the option to select custom hold music for incoming calls based on upload content in the “Hold Music” module

6 Screen for Privacy – This feature of the PBX System is to have incoming calls screened for telemarketers or other automatic dial programs. If “Yes” is selected, than all callers who do not present a caller ID will hear a greeting asking them to enter a caller ID number using the dial pad of their phone. If they do not enter a number, they are disconnected.

7 Currently Active? – This must be set to “YES” for inbound calls to process for the number. Note: A change to this field can take up to five minutes.

Calls can be routed to Some of the following options:

Extension – Calls process to the Extension and follow the extensions routing.

Sip Trunk – Calls process to Sip Trunk and follow sip trunk routing.

Phone – Calls process directly to the Phone and do not follow any additional routing. Note: if user does not answer caller will be disconnected.

Mailbox – Calls process to a Mailbox.

Group – Calls process to the Group and follow the groups routing.

Auto Attendant – Calls process to the Auto Attendant and follow the auto attendants routing. Time Frame – Calls process to the Time Frame and will follow configured routing depending on time of day.

Conference – Calls process to a configured Conference.

Conference Hub – Calls process to the Conference Hub.

Queue – Calls process directly to configured Queue. Note: If this is selected the caller will not hear a ring, they will instantly hear hold music.

Outside Phone Number – Calls are forwarded to listed outside number. Note: This can not be another number in the same pbx.

Company Directory – Calls process to the Company Directory.

Check Voicemail – Calls process to the check voicemail application

 

Free Virtual Receptionist Work And The 7 Issues Of Free VR

A virtual receptionist is an phrase used in the business sense that refers to an individual who answers phones or performs the duties of an on-site receptionist, but is not actually located at the primary business’s location. Customer service representatives, answering service agents, and even appointment schedulers could all be classified as a virtual receptionist if they are working off-site or at a remote location. In the majority of cases, the receptionist is working from a home office.

Free Virtual Receptionists use specific software’s that is connected to your phone system and computer. You can re-route the calls or mails to the receptionist just as you would to a traditional one. The VRs then sent a prompt reply or message to the right person in the company or outside of it.The power to send calls and messages is completely in your hands. Through this software, getting work done becomes quicker and easier. The jobs can easily be sent to the VR with just a click of a button.

Issues with free VRs

However, it is important to note that since most VRs are paid, a free VR may not be as useful as one on contract. And that is why there are certain cons that are associated when using a free VR to tend to business needs. Some of these are as follows:

1 Reliability

The reason why free virtual assistants are not too reliable is because they are, well, free. And free is often associated with cheap. Therefore, the service may not be as top-notch as one would expect it to be. Plus, most that are available in the market are trial versions. Which means you won’t be entitled to its complete services.

2 Poor response

Most companies that provide free VR services may not be as dedicated to your business as a paid VR. That is because a VR depends on many resources which cost money. And since these resources are more or less reserved for businesses who really need them, a lack of response on their part can be expected. If it is for a trial, then it may be beneficial for you. Otherwise, you may want to spend money and settle for a paid VR service. For more information on Virtual receptionist Visit Linkedphone

3 Does not provide the complete picture

Picture this. You are a new company and would like to hire a VR for his services. However, you are also short of money and do not really know how a VR works. So, you settle for a free VR or a trial version of an original one and you end up being dissatisfied with what you receive. It can change your perspective and that may not be a good thing. Times are changing, and smart business strategy is the key to growth. But if you get stuck on a particular notion, then your business can take a bad hit.

4 Logistical short comings

Physical collaboration will always have a greater impact than technological interactions because of one simple reason – physical interaction cannot be disrupted during an important meeting. Technology has a tendency to fail, no matter how small the chances might be. But in a physical interaction, the only way something can disrupt the communication is if a major problem occurs.Meetings are based on timings and communication and when both do not take place smoothly, businesses take a hit.

5 Dealing with the language barrier

Free VRs work from a number of countries around the world and sometimes, miscommunications occur due to language barriers. It’s not just restricted to grammar and diction but also includes cultural and social nuances as well.Although the VR cannot be blamed for such shortcomings, these problems do exist and you as a leader must find a way to work around it. Also, keep in mind that free services are often not the best option to entrust communications.

6 Risk of data security

It is possible that a free VR won’t be as dedicated to your campaign as other employees within the organization. And even when he does there is a risk of the data getting leaked out to the public. After all, VRs will be in charge of sensitive information and some of it might be enough to put the company at risk.

7 Research before you Hire

It is always important to do a background check before hiring a free VR. Job experiences and recommendations are a plus. A VR with credible background is easier and safer to work with than a new one.

 

5 Advantages You Need To Have An Affordable Business Phone Number For Your Business

Whether you are a marketing professional, blogger, writer or consultant, your home business needs a phone system that gives you a level of professionalism – and also, security. Handing out your personal cellphone number to random clients you meet, vendors you chat with, or potential business partners means you are giving out your personal contact information to potential strangers – and no one should have to sacrifice security for business communications.A virtual phone system lets you separate your personal and professional calls, but still gives you the flexibility and cost savings of operating your home business using your cell phone if you want. While there are plenty of virtual phone systems out there advertising themselves as the ideal partnership for home-based businesses,

 

A business phone number not only separates your business and personal calls, but when it is powered by the right technology and backed by excellent features, it can take your business to the next level.You made the decision to work from home – whether to spend more time with the kids, avoid the rising costs of child care, or just get away from the long daily commute and office grind – but working from home does not mean you cannot separate personal-communications and work-communications.You have a mobile phone, so you may be wondering why you need a separate phone number for your home business. But, think about the next vendor or client you meet and their less-than-appealing personality. Do you really want to give that person your personal cell phone number? Rest assured, there are ways to use your cellphone without having to compromise your personal security.

Or that important new client is calling, but because the number is so similar to your sister’s, you… well… let’s just say you answer the call in a manner that you perhaps might not have, if you had only realized it was actually your next big client calling.Check for Virtual Business Phone Number in Linked Phone

If you still think there’s no need for a separate business phone number, here are five reasons to reconsider.

1. Sound and Look More Professional

Whether you freelance or you are working on a startup, you rely on your home office to get your work done. If you want clients and vendors to take your business seriously – despite the fact you’re taking phone calls with a toddler hanging off your hip – a dedicated line can help.With a dedicated business number you are no longer giving out your personal cellphone number – and it gives the impression you don’t work alone, even if you do. Just make sure you opt for a phone service that offers you a dedicated line and the ability to forward those calls to your mobile phone – so you can easily keep in touch regardless of where you are.If your home business has a website – and let’s face it, in this day and age if you don’t have one, you really should – adding your business phone number to your contact page and header makes your business look that much more professional and legitimate.It hasn’t been proven and of course Google isn’t talking, but it has been talked about by top SEO consultants that having a “contact us” page with valid information – including address and phone number – helps with SEO efforts – especially if you want to rank in local searches. It would seem that Google gives more credibility and legitimacy to websites that are transparent with their contact information.

2. Utilize Call Forwarding to Route Calls to your Mobile Phone

With smart call forwarding, you do not have to share your cell phone number when you leave the office. Instead, business contacts dial your business line as usual, and it forwards that call to your mobile phone regardless of where you are. The caller never knows you are answering via your cell phone unless you tell them.With forwarding, you don’t miss important phone calls, but you still keep your privacy. Whether you are out on a sales visit, showing a new house or picking up the kids from school, business keeps going. No matter what, don’t forget to set business hours and an after hours greeting that then forwards calls to your business voicemail – that way you aren’t getting calls on your cell phone at 2:00 am.Here at Revuezzle we utilize call forwarding from Phone.com so that our team members are able use their cellphones to conduct business but never have to worry about giving out their personal cell phone numbers to business contacts. We can easily see if the call is a business call or a personal call and answer accordingly. When making calls from our cell phone, it’s just a matter of utilizing either the free phone.com iPhone or Android app and the person we are calling will never know we are calling from a cell phone unless we tell them – the number that shows up on their caller ID is our business number.

3. You Get Clearer Call Quality

Cellphones are notorious for poor call quality. If your home office tends to have a few dead zones or that 4G you paid for isn’t working, you risk giving clients an inadequate call experience. With a dedicated business phone number, and HD digital phones, you can offer your clients and vendors better call quality, limited disruptions, and a fixed network.Virtual Phone System merchants offer HD quality digital business phones from top phone makers like Polycom, Panasonic, and Cisco, that come precon figured so that they are plug and use ready. Prices for these phones are very reasonable and in some cases like RingCentral, you can even rent them if buying a desktop phone doesn’t appeal to you. If you already have a phone you want to use, most merchants will allow you to use them with some setup on your end.

4. Offer Your Customers the Advantage of a Toll-Free or Vanity Number

Want customers from around the country to call you without paying long-distance rates? You can add even more professionalism and convenience by using a toll-free number.With most plans you can get a toll free number Free, or if you want to keep your existing local number an add a toll free number – the toll free number is less than $5 a month in most cases.If your business wants a competitive edge or you just want your company personality to shine through, look for a vendor that offers vanity numbers. Vanity numbers immediately identify your business to your customers – for example 1-800-FLOWERS.Have international clients? Some phone services also offer Global Virtual Numbers, that provide flat rate international numbers that provide your customers anywhere in the world with a local number to call at standard US local rates. Your clients will appreciate the savings.

5. It Really Doesn’t Cost That Much

Let’s be real. Professional phone services do not cost as much as you think – and if it’s really a big deal, remember it is a tax deduction. Most phone services for home-based businesses are extremely affordable, especially when you consider the free features, convenience of a dedicated line, and the fact you aren’t giving out your own personal number to new business contacts

 

What Is Cloud Computing ? What Are The Opportunities & Risks Of Cloud Computing ?

Cloud computing is here and virtually every organization is using it in some way, shape, or form. Educating yourself and your people on the opportunities and risks associated with this technology is of the utmost importance. Let’s look at the opportunities presented by cloud computing, managing the risks associated with housing your sensitive data offsite, using virtual computing environments, and vendor management considerations as you explore your cloud options.

But there’s another, more precise meaning of cloud computing the virtualization and central management of data center resources as software-defined pools. This technical definition of cloud computing describes how public cloud service providers run their operations. The key advantage is agility: the ability to apply abstracted compute, storage, and network resources to workloads as needed and tap into an abundance of pre-built servicesFrom a customer perspective, the public cloud offers a way to gain new capabilities on demand without investing in new hardware or software. Instead, customers pay their cloud provider a subscription fee or pay for only the resources they use. Simply by filling in web forms, users can set up accounts and spin up virtual machines or provision new applications. More users or computing resources can be added on the fly—the latter in real time as workloads demand those resources thanks to a feature known as auto-scaling.

 

Service models

Infrastructure as a service (IaaS) provides access to server hardware, storage, network capacity, and other fundamental computing resources.

Platform as a service (PaaS) provides access to basic operating software and services to develop and use customer-created software applications.

Software as a service (SaaS) provides integrated access to a provider’s software applications.

Deployment models

Private cloud is accessible from an intranet, internally hosted, and used by a single organization.

Community cloud has infrastructure accessible to a specific community.

Public cloud is accessible from the internet, externally hosted, and used by the general public.

Hybrid cloud is a combination of two or more clouds.

Cloud benefits

Cloud computing provides a scalable online environment that makes it possible to handle an increased volume of work without impacting system performance. Cloud computing also offers significant computing capability and economy of scale that might not otherwise be affordable, particularly for small and medium-sized organizations, without the IT infrastructure investment. Cloud computing advantages include:

Lower capital costs — Organizations can provide unique services using large-scale computing resources from cloud service providers, and then nimbly add or remove IT capacity to meet peak and fluctuating service demands while only paying for actual capacity used.

Lower IT operating costs — Organizations can rent added server space for a few hours at a time rather than maintain proprietary servers without worrying about upgrading their resources whenever a new application version is available. They also have the flexibility to host their virtual IT infrastructure in locations offering the lowest cost.

No hardware or software installation or maintenance

Optimized IT infrastructure provides quick access to needed computing services

The risks

Environmental security — The concentration of computing resources and users in a cloud computing environment also represents a concentration of security threats. Because of their size and significance, cloud environments are often targeted by virtual machines and bot malware, brute force attacks, and other attacks. Ask your cloud provider about access controls, vulnerability assessment practices, and patch and configuration management controls to see that they are adequately protecting your data.

Data privacy and security — Hosting confidential data with cloud service providers involves the transfer of a considerable amount of an organization’s control over data security to the provider. Make sure your vendor understands your organization’s data privacy and security needs. Also, make sure your cloud provider is aware of particular data security and privacy rules and regulations that apply to your entity, such as HIPAA, the Payment Card Industry Data Security Standard (DCI DSS), the Federal Information Security Management Act of 2002 (FISMA), or the privacy considerations of Gramm-Leach-Bliley Act.

Data availability and business continuity — A major risk to business continuity in the cloud computing environment is loss of internet connectivity. Ask your cloud provider what controls are in place to ensure internet connectivity. If a vulnerability is identified, you may have to terminate all access to the cloud provider until the vulnerability is rectified. Finally, the seizure of a data-hosting server by law enforcement agencies may result in the interruption of unrelated services stored on the same machine.

Record retention requirements — If your business is subject to record retention requirements, make sure your cloud provider understands what they are and so they can meet them.

Disaster recovery — Hosting your computing resources and data at a cloud provider makes the cloud provider’s disaster recovery capabilities vitally important to your company’s disaster recovery plans. Know your cloud provider’s disaster recovery capabilities and ask your provider if they been tested.

 

Get a Virtual Phone System for Your Home Based Business

.If you are considering an effective communications system for your home business, you can never go wrong with a virtual phone system. Not only is it the most affordable solution available, but it will provide you with all of the features you will need in order to ensure that your business endeavor is a success.

Affordability

New home business owners are concerned with their expenditures—and for good reason. Getting started can certainly be expensive, and without an effective means of money management, it is highly unlikely that a business will succeed. A virtual phone system is truly inexpensive when compared with the alternatives, and not just on a monthly basis. There are no jacks to install and no expensive software to purchase, making the start-up costs practically non-existent. To compare monthly costs, a landline with all of the features and unlimited long distance can cost between $75 and $100 per month while a virtual system that is loaded with features aimed toward home businesses may cost as little as $20 per month.

Landline vs. Virtual System

While landlines are still considered the most traditional form of telecommunications for homes and businesses, they are certainly not the most effective. Most landline companies do not offer discounts to homeowners who choose to install second lines, and they do not offer all of the features that a virtual phone system can provide. The virtual system will allow you to separate your telephone numbers so that one is dedicated to personal use while the other is strictly for the business—without all of the added costs associated with multiple lines of service. On the same note, most of the features you need to be successful are included in the price associated with a virtual system; you may be asked to pay extra for certain features with a landline company.

Features

One of the most prominent features associated with a virtual phone system is the ability to set up an information hotline on an extension. If you are running a home business, this can save you precious time. An information hotline is available 24 hours a day, and is essentially a recorded message for your callers who are interested in learning more about the products or services you offer. It can also be used to record directions and hours of operation for your customers to hear.

Mobility

Almost all phone service providers will give you the ability to take your telephone number with you through the use of the call forwarding feature, but landline and mobile phone providers often charge for you to forward your calls. With a virtual phone system, you can easily forward your business telephone number to your mobile phone, or home or office landline if the situation calls for it. This makes you available to your clients and customers all the time, regardless of where you need to travel for personal or professional reasons.A virtual phone system is a great way for you to ensure that your home business is successful because it saves you money, provides you with features that will lend to your productivity, and allows you to be available to your customers 24 hours a day with call forwarding and information hotlines.

 

GETTING A TOLL FREE NUMBER FOR BUSINESS

If you have a small business, it is a good idea to get a toll free number. It has been proven over and over that businesses receive far more calls from customers if a number is available to them. It is beneficial to snag one which spells out a term or phrase that is relevant to your business and is easy to remember. Prepaid toll free numbers are cheap to obtain and only charge a few cents per minute. They are also convenient – packages include a number of services such as caller ID, call blocking, conference calling, voicemail/fax mailboxes and call notification emails. Look around for the services you want and need from your phone.

Any number that starts with 800, 888, 877, 866 codes are toll free. Prepaid toll free numbers are controlled by toll free service providers, called Resp Orgs, who have access to the master database of toll free numbers available in the country. This ensures that each number will be assigned only once, no matter which company is providing your number. Please note that the FCC requires that all toll free numbers be available to transfer if you need to change your service provider.Many times, dealing with a crazy load of incoming calls can be quite a hassle. Or maybe it makes you start pulling out your hair. Either way, learning how to get a prepaid toll free number is a good first step. You will be able to consolidate your personal and business calls to transfer to one phone. At the same time, getting a toll free number will allow you to easily sort and screen ALL incoming calls. Just be sure to double check that the features you want are included in the plan you choose.

The Internet has been known to work wonders and this is a perfect example. Do a search for prepaid toll free numbers, see what comes up and go from there. Do not let your business go un-called and unnoticed; be sure your relatives reach you anytime. Just make sure that the site is legit, read the fine print, and find the best price package that fits your needs. Keep an eye on both the monthly fees and the per-minute fees. Prepaid toll free numbers are a popular option. These plans charge a small monthly “maintenance fee” usually one or two dollars. Then, you just pay for the minutes used each month. Per-minute rates range from about 3.9 cents to 9.9 cents. Regardless of the services you chooseBusiness Management Articles, having your own toll free number certainly increase your profits.

 

VIRTUAL PHONE SYSTEMS FOR OFFICE PURPOSE

Setting up new branch offices and appointing new staffs to operate the business in a preferred location may not sound economical to small business entrepreneurs. Creating virtual offices is the ideal option in such a circumstance. You can stay in touch with your customers located cities apart at low cost with the aid of virtual office phone systems. These systems enable entrepreneurs to manage their offices from anywhere – even a car, home or hotel room – thus giving a high degree of physical independence.

State-of-the-art Phone Features

Virtual office phone systems are best suited for small businesses and medium businesses as they enable them to project a big business image. These phone systems are implemented through dedicated connections. Virtual PBX systems have many sophisticated features that are not found even in the latest business phone systems. The features include virtual receptionist, auto attendant, find me follow me call forwarding, call transfer, voicemail, fax mail and so on. The auto attendant system presents a menu of options such as dial by name directory, dial by extension, zero out to operator and group dialing to the callers. The sophisticated interface presented to the callers can make your business appear a flourishing one. You can even customize the auto attendant to greet the callers with their own professional greeting messages. One can receive local and toll free numbers for the desired locations from the virtual PBX service providers. The calls can be routed to the appropriate person’s mobile number or residence phone number, whatever has been provided in the phone number list, irrespective of the person’s present location. If nobody is there to attend the call, the callers will be diverted to a voicemail system, where they can leave their messages. Customers can receive their faxes in their email account using the fax mail.

Handy Phone System

Traditional PBX systems are expensive and require heavy equipments to be installed at the company premises. That is not the case with virtual office phone systems. These do not require any hardware or software to be installed at the user’s site. All the equipments are maintained at the service provider’s site itself. Moreover, these systems are scalable to a large extent; users need not worry about the additional equipments and phone lines needed while expanding their business, since all these are maintained at the provider’s location itself.

Hyundai Eon Price & Specifications

OVERVIEW ;

Introduced in October 2011, Hyundai’s mini-hatchback challenges Maruti’s ace model in the segment-Alto. While the fluidic design philosophy became a talking point, the hatchback was also considered a bit pricey compared to Alto series. Lacking diesel engine like other models in the segment, Eon is available in petrol and LPG fuel options. Mechanicals include a 800cc and 998cc petrol units mated to a five-speed manual gearbox. Check Ex Showroom Price of Eon

In its product cycle spanning five years, Hyundai Eon mini-hatchback has undergone subtle additions and is now readying for a makeover likely to come out around festive season this year. Offered with petrol and LPG options, the Eon line-up derives power from a 800cc unit and a 998cc engine just like its arch rival Alto K10. But where it misses out on is the AMT unit making do with a five-speed manual transmission.

EXTERIOR AND STYLE ;

Hyundai Eon is the smallest car to get the company’s fluidic design and the design philosophy shines the best through the car. Eon could be the car with most curves and lines in its segment, or a segment higher for that matter.Heads-on, the Hyundai Eon gets swept back headlamps with a neat chrome strip adorning the Hyundai logo. The hexagonal grille is also a part of the front bumper which is really big and gives a macho look to the front of the Eon.Sculpted bonnet and neatly designed fog lamps are a rarity for the cars in this segment.Come to the side and see the fluidic design flow through the car with beefed up wheel arches, a shoulder line that runs from the headlamps to the tail. Another sculpted line runs the length of the car between the front and rear wheels.

The shoulder line scoop upward towards the rear that makes the side profile sportier but rear window visibility is compromised. Even the door handles follow the shoulder line’s path with the rear door handles positioned slightly higher than the front ones.To the rear, the large tail lamps are well designed, following the car’s extroversive character. The rear glass is pretty wide and the rear spoiler is neatly integrated.The rear bumper is pretty meaty but is a size bigger than necessary, also making the boot less accessible by that much. The exhaust pipe is neatly hidden underneath the rear bumper, allowing for a neat layout.The Eon gets 145mm tyres with 12 inch rims for the D-Lite, D-Lite+, and ERA+ variants and 155mm tyres with larger 13 inch rims on Magna+ and Sportz variants. Both are pretty skinny and we recommend an upgrade to 165 or wider tyres for safety.

INTERIOR AND COMFORT ;

Hyundai Eon has very well-thought interior. It is airy and has a cheerful feeling to it. The materials used inside are of very good quality and the finishing of everything is done in a very nice way. Being tall, there is a lot of room inside. The legroom and headroom is ample for four adults and a kid to sit in the vehicle comfortably. Hyundai has used a lot of beige colour to make the car feel premium from the inside. The dashboard has been designed in a curvy and flowing way, and the car feels amazing, especially with the price tag it comes with. Hyundai has tried to keep things very simple and as informative as possible. The instrument panel, for instance, has only three neat pods displaying every information about the vehicle. The steering wheel feels proportionate to the interiors and feels good to hold.

The storage inside the Eon is well managed. On the centre column, the Eon gets a good audio system with premium features. The highlight of interior would be the gear shift indicator that aids the driver in saving a lot of fuel. The small budget car also comes with tilt-steering and front power windows for easy access. The centre console features tiny chrome dipped buttons, which looks snazzy. However, Hyundai could have done a better job on this part. Hyundai Eon has good quality seats and they don’t easily fatigue the occupants. The cabin space, however, is smaller than that of Alto or even Nano. With a boot space of 215 lires, the Hyundai Eon offers a good amount of space for the price it comes at. Even though the Hyundai Eon is an entry-level hatchback in the market, it is equipped with advanced features. The car gets integrated music system with many advanced features, like radio, CD player, AUX-in, ipod connectivity and USB. These features are often missing from most of the expensive cars and Hyundai has done a good job by providing these unexpected features in the vehicle. There is a set-up of four speakers in the car, which plays the sound relatively well. To manage the space in a better way; Hyundai has installed accessories, like rear parcel tray, cup holders and bottle holders around the vehicle. There are also map pockets and floor console storage for additional space. Hyundai has really thought well about the Eon and its space management.

ENGINE AND TRANSMISSION ;

The Hyundai Eon in India gets a 3-cylinder engine that was developed at Hyundai’s R&D centre in Hyderabad. It’s the same engine as in the i10 with one cylinder removed to reduce displacement. It makes 56PS of max power along with 75Nm of torque which is the best in class. Driveability isn’t great with max torque being generated at a fairly high 4000rpm which means you have to constantly shift down to lower gears. In urban areas you will find yourself using second and third gears constantly and that also keeps the revs high.

At engine speeds above 3000rpm it sounds buzzy and scratchy and the sound only dies out considerably when you shift to higher gears and keep the revs low and that largely happens on the highway. Yet its NVH is within comfortable limits and unless revved hard this engine is a quiet operator. It’s also very similar in feel to the Alto’s 800cc engine, in first gear there is a small flat spot under 1500 rpm that intermittently also shows up in second gear. At times unless revved hard it feels like the engine is dying out even though you’ve engaged first gear and released the clutch. The 5-speed transmission is smooth to operate, however on another car it felt notchy. I guess these are some of the consistency issues that Hyundai will have to sort out. The ratios nonetheless are spaced out quite a bit to provide the best fuel efficiency rather than performance, yet first to third gears sees the Eon gain momentum quickly enough.

PERFORMANCE & EFFICIENCY

With a kerb weight of 725kilos the Eon has a decent 77.24PS per tonne though with the tall ratios don’t expect the Eon to make progress very fast. So 100kmph comes up in a lazy 19.08 seconds by which time you are also inching very close to the quarter mile mark, that’s how much distance it covers to get to 100kmph. The quarter mile then takes another eight tenths of a second. With the strong low and mid range but just noise at the top the Eon feels slow in the roll-ons. Third gear overtaking acceleration is decently fast but shift into fourth or fifth and the 40-100kmph runs feel like an eternity has passed, both runs recording well over 25 seconds. The Eon is quicker than the Alto by a slim margin but at nearly two seconds, a margin it is. That said all of Hyundai’s efforts have been put into fuel efficiency. According to the ARAI figures the Eon returns an overall of 21.1kmpl, on our test cycles however she returned 15.6kmpl in the city and on the highway a brilliant 24.3kmpl but the overall adds up to just 17.75kmpl which is much lesser than what Hyundai claims.

RIDE AND HANDLING ;

The Eon uses MacPherson struts in front with a torsion beam suspension at the rear. The lower models use 145/80 R12 tubeless tyres while the higher models get 155/70 R13 tubeless tyres. The i10 and even the Santro have good ride quality and the Eon too delivers on this front. The ride is very absorbent and the soft suspension set-up offers good passenger comfort. The ground clearance too is good and this hatch is capable of handling broken roads well. On the highway the hatch is susceptible to cross winds, but having said that, there is no reason for concern and the Eon feels settled enough. Compared to the Alto the Eon rides much better. The steering is light and direct and not completely devoid of feel. Handling is good as well, but hard cornering produces fair amount of body roll.

SAFETY ;

The safety features of the Hyundai Eon include reinforced body structure, front and rear seat belts, child safety rear door locks, engine immobilizer, front fog lamps and driver airbag in one variant (Sportz).

CONCLUSSION ;

The Hyundai Eon has always made for a fine entry-level car but the lack of power did hurt those who were regularly driving over inclined roads or carrying occupants with them. With the boost in power, the Hyundai Eon makes a much stronger case for itself. Sure it is far from polished in the dynamics department and the rear seat lacks much space but when you look at the big picture, you simply can’t deny this car offers you more than your money’s worth, in terms of visuals (exterior and interiors). Only offered in Magna+ trim, the 1.0-litre Eon costs Rs. 34,000/- more than the 0.8-litre version in the same variant. For the extra money you pay, you get drastically better performance which transforms the experience of driving this car significantly.