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How Is It Important To Switch To HTTPS

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Web security is an important element when it comes to the overall health of the site. Security makes sure that the users have safe and easy access to the site after Switch To HTTPS. Hypertext Transfer Protocol Secure or HTTPS adds a certain layer of protection to the website. This makes it harder to peer into the website theoretically and capture useful information.

In this present year of 2018, Google Chrome is taking security step and is more prominent regarding pointing out the unsecured websites.

HTTPS: How Does it Work?

Hypertext Transfer Protocol Secure makes use of a Secure Sockets Layer Certificate (SSL) for encrypting the date that is shared between the receiver and you. The SSL certificate is a code which scrambles the information so that it can be viewed between the recipient and the sender.

This might be a bit confusing. HTTPS is known to work by creating a secret in between you and the website that you plan on using. No one other than you is going to know this secret about the website. Thus, if anybody wants to check what is actually happening, it is going to come across as scrambled. This is important not just when you handle sensitive information such as credit cards but also for general viewing history. For more details click Digital Marketing Company in Hyderabad 

What is Going on With Chrome?

The parent company of Google, Alphabet has recently announced that from October, 2017, Chrome version 62.x and higher ones is going to start displaying the websites which are not secured with the HTTPS with the help of a “Not Secure” signer which is next to the URL.

Thus, for now, it is not only going to be shown when you enter the date while viewing it normally but also at page load when you enter the data for incognito viewing.

What About the Other Browsers?

Till now, Firefox, Mozilla, Safari, and Microsoft Internet Explorer are not displaying anything important at present when the page itself is not secure. However, this doesn’t mean that it will not change in the future. Each of the browsers displays a padlock when the page has HTTPS and is secure. Nonetheless, it will not show anything if you are using HTTP.

What Page an HTTP Page Look Like In Chrome?

In a regular windows browser, a non-secured HTTP page is going to load normally till someone interacts with the page. In case you start typing information by filling something out and checking on the button, the Not Secure signifier is going to appear. If you refresh the page, it will remove the signifier till you interact with the page again. When someone engages in incognito browsing, the Not Secure signifier is going to appear, it will stay immediately when the page-load. It is going to stay there as long as you are not on the site.

Are HTTP Security Warnings Taking Place on Mobile?

From October 2018, this update hasn’t gone live in Chrome for Android or Mobile. Alphabet hasn’t yet announced if these changes is going to be pushed to Chrome for Android and Mobile. Check for SEO Services in jsrr.in   

Reasons to Switch to HTTPS

In case you are not using HTTPS till now, it is time to get onboard. 71% of the pages are loaded through HTTPS Transparency Report. Alphabet is known to have made it clear that plan on pushing the World Wide Web for jumping to HTTPS as soon as it is possible.

What Does HTTPS Mean for Website Traffic?

Even though it not actively harming webpages at present, checking out a Non Secure pop-up when you interact with a web page will stop the potential customers from filling out the forms or purchasing something online. With the help of HTTPS, your website is going to provide a better experience.

What Effect Does it Have on Digital Marketing?

HTTPS is a ranking signal on Google. This simply means having HTTPs which can offer your site a bit of boost, particularly when you compete for the top stops in a competitive world. For Digital Marketing, If you Switch To HTTPS on the landing page, it will increase the quality score.

How to Switch to HTTPS?

Switching to HTTPS will be done as a part of the hosting packages. Before you switch, make sure that the hosting environment used a dedicated IP address instead of a shared address.

A. Get an SSL certificate. You can do this for free through various sites.

B. Create and install a CSR or Certificate Signing Request in the hosting control panel. This is important for creating the private and the public keys which composes the handshake that develops the SSL certificate. Now that you have the SSL certificate working, you have to ensure that all the unsecured links are updated throughout the site.

Make sure that every element on the page is secure enough. If you link it to some insecure elements might negate website security.

How The Marketing Trends That Will Take Over eCommerce World

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We have barely managed to make a few steps, and more than a half of 2018 is already gone. If you are an eCommerce business, you have probably already noticed how fast the trends are changing, with some of them booming and setting in to stay for a good while, and others turning out to be mere fads that have come and gone.

However, the fact is that eCommerce is constantly growing and changing, and it is simply a necessity to stay up to date with all the trends that are out there, such as those related to the software that business are employing in order to become more efficient, various website and marketing asset designs that are “in”, eCommerce SEO factors that make websites perform a lot better, and so on.

With the growth of eCommerce, there is also the rise in competition, so you need to stay ahead of the game. In this article, we are going to discuss some of the marketing trends that will very likely take over the eCommerce web design world, and which you need to embrace in order to manage to stay on top, instead of drowning in the sea of businesses that are paying more attention than you are. For more information click SEO Agency in London

Social Media

It’s probably beyond obvious how much social media is only gaining power as times goes by. If you are still lagging behind and don’t have a strong social media presence, then you are definitely missing out on a lot and your marketing strategy needs to be improved.

One thing that is constantly changing is the way that people approach each platform, consume the information, and do something according to it.

For starters, social media is essential for building your brand. This is one of the best places to show off what kind of personality your brand represents, and engage with your customer base. It is important that you are user-friendly and human so that they can truly connect with you. And, of course, make sure that you are as responsive as possible.

We are all well-aware of Facebook ads and promotions. Facebook will often suggest that you boost a post, but it doesn’t mean that it will do you much good. So, it is essential that you pick the right posts, boost them as ads, and then keep retargeting them so that your fans are constantly reminded of your products or services.

Artificial Intelligence

The power and use of AI in marketing is an arrow pointing up on future prediction charts. The fact is that marketers now have a lot of data that they can assess in order to properly implement AI into their platforms. Basically, it’s all about personalization – getting the right info about what your customers want and delivering it to them. For more details on SEO Services in London visit painpeters.com

In other words, the AI improves the whole process of coming up with a detailed customer-oriented approach, which is now something that people appreciate more than ever. There are businesses out there which are incorporating chatbots to do the marketing, customer service, and sales for them.

Even though this idea may seem to oppose the previously mentioned “human approach of social media engagement”, the fact is that bots are fast and simple, and for those businesses that have decided to use them, they make an original and quick-serving solution. So, you do the talk, and let a chatbot do the walk.

The same goes for the rise of voice search compatibility. More and more people are becoming comfortable with dealing with their orders by using their voices. A good example is Walmart.

They decided to enable their customers to order anything via Google Express by using voice commands. They also plan to make it possible for people to make in-store pickup orders by using Google Home.

Omni-Channel Platforms

So, as we have ascertained, the competition is on the rise, but so is the segmentation of your customer base. This is why a lot of eCommerce businesses are looking for a way to set up an omnichannel presence. It’s becoming increasingly important, as it is a way to gain a larger customer base.

For example, you are probably well aware of how cookies play the role in which ads a particular user is going to receive.

Back in the day, it was mostly all about desktop computers. Now, marketers have are pretty much aware how many of their customers have embraced using smartphones as their main way of searching for products and services and purchasing them.

With the huge competition that has almost led to the level of market saturation, businesses have realized how important it is to go omnichannel and make their websites work in a wide variety of different devices.

Furthermore, this is where it came to the rise of such platforms that enable you to cover multiple vendors and combine different channels, such as online, mobile, in-store, and even commerce channels across borders.

A great thing is that you can also find an open source marketing platform. This means that you can use various marketing methods and models for free, and even help improve them in time.

What is certain about the future is that trends will continue to evolve. Some of the will keep on rising, while others will eventually be surpassed by something better.

It is up to you as an eCommerce marketer to stay up to date with these trends if you truly want to keep your business on top of the waves, because the competition is huge and fierce.

Advantages & Disadvantages Of Cloud Computing

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By using cloud storage, you don’t have to store the information on your own hard drive. Instead, you can access it from any location and download it onto any device of your choice, including laptops, tablets, or smartphones.

Moreover, you can also edit files, such as Word documents or PowerPoint presentations, simultaneously with other users, making it easier to work away from the office.There are different types of cloud computing services available to suit different needs.

Cloud computing, in turn, refers to sharing resources, software, and information via a network, in this case the Internet. The information is stored on physical servers maintained and controlled by a cloud computing provider, such as Apple in regards to iCloud. As a user, you access your stored information on the cloud via the Internet.

While some cater to individual users who want to store photos, documents, and videos, others are destined for companies that need extensive platforms to develop IT applications, for example. Check for the Advantages & Disadvantages Of Cloud Computing in Linkedphone.

Depending on your needs, the prices will vary. As an individual user, you can get an initial amount of storage for free, such as 5GB with iCloud. If you need additional storage, you will have to pay a fee. Fees are usually set at monthly or yearly rates, depending on the services you are using.

Advantages of Cloud computing are as follows :

1.Worldwide Access.

Cloud computing increases mobility, as you can access your documents from any device in any part of the world. For businesses, this means that employees can work from home or on business trips, without having to carry around documents.

This increases productivity and allows faster exchange of information. Employees can also work on the same document without having to be in the same place.

2.More Storage.

In the past, memory was limited by the particular device in question. If you ran out of memory, you would need a USB drive to backup your current device.

Cloud computing provides increased storage, so you won’t have to worry about running out of space on your hard drive.

3.Easy Set-Up.

You can set up a cloud computing service in a matter of minutes. Adjusting your individual settings, such as choosing a password or selecting which devices you want to connect to the network, is similarly simple.

After that, you can immediately start using the resources, software, or information in question. For more info on cloud computing visit midasedu.in 

4.Automatic Updates.

The cloud computing provider is responsible for making sure that updates are available – you just have to download them. This saves you time, and furthermore, you don’t need to be an expert to update your device; the cloud computing provider will automatically notify you and provide you with instructions.

5.Reduced Cost.

Cloud computing is often inexpensive. The software is already installed online, so you won’t need to install it yourself. There are numerous cloud computing applications available for free, such as Dropbox, and increasing storage size and memory is affordable.

If you need to pay for a cloud computing service, it is paid for incrementally on a monthly or yearly basis. By choosing a plan that has no contract, you can terminate your use of the services at any time; therefore, you only pay for the services when you need them.

Disadvantages of Cloud Computing are as follows;

1.Security.

When using a cloud computing service, you are essentially handing over your data to a third party. The fact that the entity, as well as users from all over the world, are accessing the same server can cause a security issue.

Companies handling confidential information might be particularly concerned about using cloud computing, as data could possibly be harmed by viruses and other malware. T

hat said, some servers like Google Cloud Connect come with customizable spam filtering, email encryption, and SSL enforcement for secure HTTPS access, among other security measures.

2.Privacy.

Cloud computing comes with the risk that unauthorized users might access your information. To protect against this happening, cloud computing services offer password protection and operate on secure servers with data encryption technology.

3.Loss of Control.

Cloud computing entities control the users. This includes not only how much you have to pay to use the service, but also what information you can store, where you can access it from, and many other factors.

You depend on the provider for updates and backups. If for some reason, their server ceases to operate, you run the risk of losing all your information.

4.Internet Reliance.

While Internet access is increasingly widespread, it is not available everywhere just yet. If the area that you are in doesn’t have Internet access, you won’t be able to open any of the documents you have stored in the cloud.

 

10 Best Things To Know About Cloud Based System For Business

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When you update your Facebook status, you’re using cloud computing. Checking your bank balance on your phone? You’re in the cloud again. Chances are you rely on cloud computing to solve the challenges faced by small businesses, whether you’re firing off emails on the move or using a bunch of apps to help you manage your workload.In short, cloud is fast becoming the new normal.

Simply put, cloud computing is computing based on the internet. Where in the past, people would run applications or programs from software downloaded on a physical computer or server in their building, cloud computing allows people access to the same kinds of applications through the internet. Check for the Best Things To Know About Cloud Based System For Business in Linkedphone.

By the end of 2015 it’s estimated that 90% of UK businesses will be using at least one cloud service.

Why are so many businesses moving to the cloud? It’s because cloud computing increases efficiency, helps improve cash flow and offers many more benefits…

Check out ten of the best below.

1. Flexibility

Cloud-based services are ideal for businesses with growing or fluctuating bandwidth demands. If your needs increase it’s easy to scale up your cloud capacity, drawing on the service’s remote servers. Likewise, if you need to scale down again, the flexibility is baked into the service. This level of agility can give businesses using cloud computing a real advantage over competitors – it’s not surprising that CIOs and IT Directors rank ‘operational agility’ as a top driver for cloud adoption.

2. Disaster recovery

Businesses of all sizes should be investing in robust disaster recovery, but for smaller businesses that lack the required cash and expertise, this is often more an ideal than the reality.

Cloud is now helping more organisations buck that trend. According to Aberdeen Group, small businesses are twice as likely as larger companies to have implemented cloud-based backup and recovery solutions that save time, avoid large up-front investment and roll up third-party expertise as part of the deal.

3. Automatic software updates

The beauty of cloud computing is that the servers are off-premise, out of sight and out of your hair. Suppliers take care of them for you and roll out regular software updates – including security updates – so you don’t have to worry about wasting time maintaining the system yourself. Leaving you free to focus on the things that matter, like growing your business.

4. Capital-expenditure Free

Cloud computing cuts out the high cost of hardware. You simply pay as you go and enjoy a subscription-based model that’s kind to your cash flow.

Add to that the ease of setup and management and suddenly your scary, hairy IT project looks at lot friendlier. It’s never been easier to take the first step to cloud adoption. Check for Cloud Based Business Phone System in midasedu.in 

5. Increased collaboration

When your teams can access, edit and share documents anytime, from anywhere, they’re able to do more together, and do it better.

Cloud-based workflow and file sharing apps help them make updates in real time and gives them full visibility of their collaborations.

6. Work from anywhere

With cloud computing, if you’ve got an internet connection you can be at work. And with most serious cloud services offering mobile apps, you’re not restricted by which device you’ve got to hand.

The result? Businesses can offer more flexible working perks to employees so they can enjoy the work-life balance that suits them – without productivity taking a hit. One study reported that 42% of workers would swap a portion of their pay for the ability to telecommute. On average they’d be willing to take a 6% pay cut.

7. Document control

The more employees and partners collaborate on documents, the greater the need for watertight document control. Before the cloud, workers had to send files back and forth as email attachments to be worked on by one user at a time. Sooner or later – usually sooner – you end up with a mess of conflicting file content, formats and titles.

And as even the smallest companies become more global, the scope for complication rises. According to one study, “73% of knowledge workers collaborate with people in different time zones and regions at least monthly”.

When you make the move to cloud computing, all files are stored centrally and everyone sees one version of the truth. Greater visibility means improved collaboration, which ultimately means better work and a healthier bottom line. If you’re still relying on the old way, it could be time to try something a little more streamlined.

8. Security

Lost laptops are a billion dollar business problem. And potentially greater than the loss of an expensive piece of kit is the loss of the sensitive data inside it. Cloud computing gives you greater security when this happens. Because your data is stored in the cloud, you can access it no matter what happens to your machine. And you can even remotely wipe data from lost laptops so it doesn’t get into the wrong hands.

9. Competitiveness

Wish there was a simple step you could take to become more competitive? Moving to the cloud gives access to enterprise-class technology, for everyone. It also allows smaller businesses to act faster than big, established competitors.

Pay-as-you-go service and cloud business phone system applications mean small outfits can run with the big boys, and disrupt the market, while remaining lean and nimble. David now packs a Goliath-sized punch.

10. Environmentally friendly

While the above points spell out the benefits of cloud computing for your business, moving to the cloud isn’t an entirely selfish act. The environment gets a little love too. When your cloud needs fluctuate, your server capacity scales up and down to fit.

So you only use the energy you need and you don’t leave oversized carbon footprints. This is something close to our hearts at Salesforce, where we try our best to create sustainable solutions with minimal environmental impact.

 

Which Agencies Look For Hiring Top Digital Marketers

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Joining an all-star digital marketing team on one’s favourite agency is every online marketer’s dream.A survey by The Manifest showed that 50% of businesses use a marketing agency for help with their internet marketing efforts.

Digital marketers are crucial to the success of an agency. They run successful campaigns on behalf of the agency thus increasing profits. Not only that. They also help the agency market itself better.

Therefore, agencies are always on the lookout for A-list marketers. There’s always room for one more, provided you have the requisite skills and are adept at using the myriad digital tools marketers should master. And that’s why Digital Marketing is rated one of the best career options nowadays. You can read more about it along with the payouts in various counteries.

Which brings us to the question: what exactly are agencies looking for when they hire crème de la crème digital marketers?

What standout qualities are they searching for?

Glad you asked. In this post I’ll reveal five things agencies want in an online marketer of note.

Let’s get straight to it.

1. Extensive Experience

Agencies have no time for hand-holding new recruits.

They don’t have the bandwidth to teach the basics of digital marketing like SEO optimized content, list building, funnels, social media marketing and more. For more info check Digital Marketing Agency in Hyderabad 

They’re crazy busy. Because of the high-pressure environment, they operate in, they want you to hit the ground running. Only veterans can do that, newbies would be overwhelmed in no time.

Here are 3 quick reasons why agencies prefer veterans over newbies:

1. Veterans get it right the first time–

Great marketers are able to get things right the first time or at least after fewer attempts than greenhorns. These successes turn into quick ROI for the agency.

2. It saves on training costs–

Training workers is expensive. Anything that can help cut down training costs is welcome. A well-rounded marketer requires less training because they know a lot already.

3. It saves valuable time–

Every hour spent in training is a production hour lost. Hiring a seasoned marketer who won’t waste time learning the ropes is a wise move.

In particular, agencies delight in marketers who have industry-specific experience that matches what they want. Veterans are able to answer with a resounding yes to all these questions:

A. Do you have any certifications, apprenticeships, etc.?

B. Have you built a campaign from scratch before?

C. Have you revamped a couple of campaigns?

D. Any case studies with percentages and real results to share?

E. Have you worked with a business similar to ours before?

F. Do you have a tried and tested link strategy?

G. Any specific plans on content optimization?

According to Adobe the primary battle-hardened skill 45% of organizations are looking for is content and experience management.

2. Insatiable Learner

Top digital marketers are life-long learners.

They’re an ever-curious bunch, driven by the desire to acquire more knowledge about their passion: marketing.

Here’s the big question you may be asking: is formal education a must for a career in digital marketing?

Yes and no.

Admittedly, a formal marketing degree makes you more versatile in the job market. In fact, according to the University of Maryville, a marketing degree positions you for up to 19,700 career opportunities.

But formal credentials are not enough.

Agencies want someone with hands-on experience. This makes sense when you think about it. Education is all about learning, growing, and upskilling oneself. Whether this happens inside a classroom or in the trenches of the industry is beside the point.

What’s crucial is to stay curious and hungry to learn. This attribute is vital because things change fast in online marketing these days. Only perpetual learners will be able to keep up with all the latest trends, tools and approaches needed to stay relevant and be on top of your game. For more details on SEO services visit kotra.in 

3. Adaptive Collaborator

Modern online marketing is not a lone sport.

So many players are involved in any one campaign: content creators, SEOs, designers, data analysts, you name it. All these people are as only as strong as the weakest link in the chain. If anyone drops ball, there’s a domino effect on the rest of the team.

Each person has a lot to glean from the next person to improve their work and the overall performance of that particular campaign.

Agencies, therefore, require workers who are open to feedback and input from other team members. Mavericks don’t stand a chance in such an environment as they’ll step on everyone’s toes and inevitably stall the team’s performance.

That’s the last thing an agency needs.

So, if you have an independent streak, forget about working for a top agency.

If anything, the proliferation of work collaboration tools and apps shows that the work environment is becoming more and more synergistic.

4. Time Management Ninja

As said earlier, agencies, especially highly successful ones, work under intense pressure.

Because they’re good at what they do, they’ve got plenty of clients.

There are multiple projects going on at any given moment. Each of those has its own timeline and deadline. A delay by one team member means the whole project will be delayed. And, when one project delays, this has a negative knock-on effect on the timely delivery of other projects.

These are the sort of attributes they’re looking for:

A. A person who not only meets but beats deadlines — every time.

B. A person who communicates promptly if there’s a possibility a project may be delayed.

C. A person who prioritizes work over personal comfort or convenience, no matter the circumstances, as far as is humanly possible of course.

In short, agencies require a highly productive no-excuses kind of person who has mastered time management.

5. Strategic Thinker

Agencies want strategic marketers who go beyond tactics.

Too many average marketers are obsessed with tactics and the latest fad in the industry. As a result, they forget strategy and the bigger picture. Once that happens results won’t be forthcoming.

A strategic marketer:

A. Has a good handle on all the moving parts of digital marketing and how they fit together.

B. Knows how to evaluate a company’s selling approach using a tried and tested template and checklist.

C. Keeps what’s working or tinkers it for even better results and discard what’s not working.

D. Identifies hidden or underutilized opportunities for growth and comes up with strategies of exploiting them.

E. Quickly gets to the bottom of issues without wasting time or resources.

F. Understands the mission of the company they’re working with from A to Z.

G. Shows willingness to try new ways of doing things in order to achieve company goals.

Virtual Phone Systems For Office Purpose

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The sophisticated interface presented to the callers can make your business appear a flourishing one. You can even customize the auto attendant to greet the callers with their own professional greeting messages.  One can receive local and toll free numbers for the desired locations from the virtual PBX service providers.

Setting up new branch offices and appointing new staffs to operate the business in a preferred location may not sound economical to small business entrepreneurs.

Creating virtual offices is the ideal option in such a circumstance. You can stay in touch with your customers located cities apart at low cost with the aid of virtual office phone systems.

These systems enable entrepreneurs to manage their offices from anywhere – even a car, home or hotel room – thus giving a high degree of physical independence. Check for Virtual Phone Systems For Office Purpose in  Linkedphone

State-of-the-art Phone Features

Virtual office phone systems are best suited for small businesses and medium businesses as they enable them to project a big business image. These phone systems are implemented through dedicated connections. Virtual PBX systems have many sophisticated features that are not found even in the latest business phone systems.

The features include virtual receptionist, auto attendant, find me follow me call forwarding, call transfer, voicemail, fax mail and so on. The auto attendant system presents a menu of options such as dial by name directory, dial by extension, zero out to operator and group dialing to the callers.

The calls can be routed to the appropriate person’s mobile number or residence phone number, whatever has been provided in the phone number list, irrespective of the person’s present location. If nobody is there to attend the call, the callers will be diverted to a voicemail system, where they can leave their messages. Customers can receive their faxes in their email account using the fax mail.

Handy Phone System

Traditional PBX systems are expensive and require heavy equipments to be installed at the company premises. That is not the case with virtual office phone systems. These do not require any hardware or software to be installed at the user’s site.

All the equipments are maintained at the service provider’s site itself. Moreover, these systems are scalable to a large extent; users need not worry about the additional equipments and phone lines needed while expanding their business, since all these are maintained at the provider’s location itself.

 

The Top Features Of An Affordable Phone System For Your Business

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A virtual phone system lets you separate your personal and professional calls, but still gives you the flexibility and cost savings of operating your home business using your cell phone if you want.Whether you are a marketing professional, blogger, writer or consultant, your home business needs a phone system that gives you a level of professionalism – and also, security.

Handing out your personal cellphone number to random clients you meet, vendors you chat with, or potential business partners means you are giving out your personal contact information to potential strangers – and no one should have to sacrifice security for business communications. Check for more info on  Virtual Business Phone Number in Linkedphone

While there are plenty of virtual phone systems out there advertising themselves as the ideal partnership for home-based businesses, there are five key features that will help you identify companies worth your hard-earned dollars.

1. Truly Mobile Ready

With a truly mobile ready app, you will be able to use a tablet or smartphone to access business contacts, make calls, send business texts, receive faxes, join conference calls, share files, check voicemail and in some cases start video meetings.

Basically everything you need to conduct business regardless of where you are or where you are going – giving you the power to operate without being tied to a desk.

2. No Contracts

What business owner wants their hands tied? You have enough binding contracts in your business, you don’t need a phone service that is going to tell you how long you have to use them, and when you can leave if you aren’t happy with their service.

There are plenty of services out there, like RingCentral and Grasshopper, that don’t constrict their customers with long term contracts or harsh early termination fees.By not having contracts, you can pick and choose the virtual phone system you need, or up and move to another service provider without facing harsh penalties.

A good virtual phone system will also allow you to “port-out” your number to another company. This means you can keep your established phone number if you decide a particular service is not right for you.

3. Call Forwarding

Young Woman working from homeInstead of giving out your personal cellphone to conduct business – and give people the opportunity to contact you whenever they want privately – look for a business phone service that offers call forwarding.

Call forwarding will transfer your calls from your home office to your mobile phone, but never let customers or vendors know the number they are being transferred to – or even the fact that they were transferred to another number.

You can further use features like find-me/follow me in conjunction with Call Forwarding to route calls. “Find me” forwards calls either in sequence or at the same time to a list of numbers that you designate. “Follow me” forwards calls to numbers based on a time schedule – so you can adjust where calls go based on your day-to-day activities.

This allows you to conduct business everywhere you go – even if you are at your son’s soccer game or showing your next property. Most importantly, you can filter your calls from personal and professional – so you know just who you are answering to at any particular time.

4. Enhanced Collaboration

With built-in conference calling it is effortless for you and your team members to join conference calls and collaborate with your clients at a moment’s notice.

In some cases like RingCentral, you have the ability to connect face-to-face online for real-time file sharing and collaboration even when it’s not practical to meet face-to-face in person.

5. Additional Free Expanded Features

From faxing to call waiting to auto attendant, if you are going to pay for a phone service, shouldn’t you get certain features for free?

Believe it or not, there are plenty of phone services out there that don’t offer you any features for free. If you are going to pay for a professional service, do not settle for subpar features. Instead, look for a company that offers you things like:

Call management tools – including call hold, return, forwarding, waiting, three-way calling, etc.

Extensions – including virtual extensions

Auto attendant

Voicemail to email

Professional greetings

Inbound and outbound faxing

 

H-1B Visa Stamping Process

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H-1B Visa stamping requires the foreign professional to have had their petition approved. Once the petition has been approved it is time to schedule an H1B visa interview. Scheduling the interview may be conducted at the closest U.S. consulate or embassy. Check for H1B Visa Process in UT Evaluators

The H-1B Visa Stamping process should be implemented in the following order:

1. Retrieve a photo.

The H-1B visa photo must meet specific requirements.

A. It must be a square photo

B. Dimensions: Minimum of 600 pixels by 600 pixels, maximum of 1200 pixels by 1200 pixels.

C. It is required to be in color

D. It must be saved in JPEG format

E. The size of the photo cannot be more than 240 kilobytes.

2. H-1B Visa Application Form DS-160

A. Form DS-160 can only be completed online at the Department of State.

B. A 10-digit bar code will appear on the confirmation form. Be sure to print the confirmation form and save for                future use. This will be necessary for the scheduled interview.

3. Complete application payment and schedule the appointment.

After paying the required fees, the foreign professional must schedule two appointments. One will be with the Offsite Facilitation Center and the other will be with the consulate or embassy. Don’t forget your fingerprints. The Visa Application Center (VAC) obligates the foreign professional to schedule an appointment a minimum of two days before the scheduled interview with the consulate/embassy. The Visa Application Center requires the foreign professional to provide biometrics information. For H1B Visa Evaluation Visit here

A. There is a fee associated with the H-1B application. This fee can be processed electronically.

B. To secure payment approval, create a user profile with the U.S. Visa Service website. Select ‘Schedule                             Appointment.’ A payment confirmation page should appear. This page will allow the applicant to select the best-         fitted payment information for the individual. The payment is only valid for a year, so it is important to schedule          the appointment within that time.

4. The Interview.

Go to the indicated consulate for the interview. All the following documents must be presented:

A. Current and expired passports

B. Photo (Dimensions are provided above)

C. DS-160 Visa Application confirmation page with VAC stamp.

D. Visa application receipt

E. Petition related documents

F. Appointment Letter

G. Any supplementary documentation.

Power of Social Media

 

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The internet is so trendy nowadays that almost anyone uses and likes it. Internet is building more dominant societies around the world. And this is biggest achievement. Globally connected people are now increased in number than a society.It is harder to imagine now a happier day without using the internet and its wide range of services. One among the good services enabled by internet is social networking.

Over the course of time laptops, smart phones, tablets etc. have changed social networking and the way we communicate with one another entirely. Social media has quickly integrated into many aspects of our daily lives. Websites like Facebook, WhatsApp, Twitter, YouTube and many more make it easy to keep in touch with family and friends, to engage in online conversations and to have easy access to many good services.

Chat and social networking are great ways to stay in touch and find new friends beyond boundaries. Social networking has done wonders to give us back our good and old friends with whom we had lost all the connections in life. Friends… they cherish one another’s hopes. They are kind and supportive to one another’s dreams.Social media is an immense contributor to the educational field. Social sites have huge members with rich experiences and credentials. There is so much to gain as new concepts, awareness regarding seminars, conferences, what is happening around the world. You may be shy as a student in the class rooms but you can pose queries to your online teachers and get your things solved within no time. For Digital Marketing Companies Check Vivid Digital 

There are some of the sites which are dedicated specifically for the education, research and developments. LinkedIn enables to connect with like-minded teachers and groups to advertise credentials and experience. Twitter allows announcing and sharing news, ideas and resources, not just to colleagues but also to students. YouTube allows broadcasting the achievements. Facebook and Whats App groups can create educational spaces that are more innovative and produce much brighter outcomes.

Besides certain social media platforms can also be invaluable tools for professional networking, either within specific subject fields or across different disciplines and professions like ResearchGate or Academia.edu etc. Covering conferences live on social media allows others to follow and participate in discussions online who might not have been able to attend – or maybe were not even aware of the conference in the first place. This increases dissemination and reach of current research.

Social media has also quickly achieved the ranks as a prime news platform. It is now found that while TV remains the most popular news source, amongst the millennial generation it’s closely followed by social websites. Social media generates immense exposure for businesses, and that’s only one of its many advantages. Social networks are now a significant part of every marketing strategy. The benefits of using social media are so great that anyone not implementing this cheap and outcome based resource is missing out on a phenomenal marketing opportunity. Simply by having a social media page brands benefit heavily, and with regular use it potentially can generate a wide audience for any type and any size of business. SEO Agency in London visit here

The number of employers using social media to screen candidates at all-time high, finds latest career builder study. The research finds 57 percent employers are less likely to interview a candidate they can’t find online; 54 percent have decided not to hire a candidate based on their social media profiles; half of employers check current employees’ social media profiles, over a third have reprimanded or fired an employee for inappropriate content; 70 percent of employers use social media to screen candidates, up from 11 percent in 2006.

Social networking is contributing immensely for good cause and more particularly in donations and charities. It will be unjustified not to share my recent experiences in the hospital where my close family member was suffering from some critical illness and was in need of blood. I felt clueless but social networking came to my rescue. With just a single post on my groups, a large number of friends were ready to give blood. Surprisingly a guy from Zambia who is in India was also ready for a noble cause. Salute to people with a brave heart. Social networks have changed charities and that’s very bright. Many organizations have truly embraced social media and have, appropriately, embedded it into their fundraising and marketing strategies. Social channels are crucial for charities for raising money, talking with supporters, campaigning and raising awareness of their cause.

There are great examples going where human lives are saved and social media plays a heavy role. Social community members have shown their value and power in contributing funds within no time for needy persons in terms of blood and funds for treatment etc. Not only humans but there are organizations looking into the welfare of the animals. Few years back Friendicoes, a shelter home for stray animals, which has been serving animals in distress, announced that it would have to close down due to lack of funds. Animal lovers across the country have been deeply troubled ever since they heard the news that Friendicoes, a Delhi based shelter for stray and sick animals, is facing closure due to lack of funds.

The public concern against this was quite evident on social media, and it soon got converted into a fund generation campaign to save the beloved shelter home for animals. Soon everyone was talking about Friendicoes, and the online campaign managed to raise over Rs. 13 lakh in just a day with the help of over 400 contributors. Social networking also comes to rescue of families whose members like children etc. go missing and social networking finds again their lost smiles. Many children are safeguarded from thefts. Many mentally retarded persons have been shown way back to their families through posting their pictures on the networking pages.

Rightly said that everything has a brighter as well as dark side and social media is not an exception. There is a mix of reactions from the businesses for employees to make use of social networking sites on job timings. Some allow it to improve employee innovativeness and networking while some disallow just it kills their productive time. There are examples where students are mostly found engaged in social networking only and show lesser interest in studies. Excessive or inappropriate use can be harmful having negative consequences on the reward and emotional systems leading to addiction. Some studies also claim that brain patterns of compulsive Facebook users are similar to those of gambling and drug addicts. There are also some risks meeting people online-especially when we don’t know them in real life.

When we share things online we may be sharing with people we do not know or trust. Once a message, photo or video has been shared, we also won’t be able to control where it goes. There are also many challenges in terms of rumors, hoaxes, arousing sentiments etc. It is therefore essential to be aware of and enforce rules for using social media. Some of these are included in the rules of ‘netiquette’ and general professional conducts of behavior. Others depend on the type of content posted and revolve around copyright, intellectual property or confidentiality issues. Besides the first thing many good people realize when we start playing around with social media is that it can be a cruel, ugly time suck. And too many never get past that point.

The power of social media is immense. The fact is that the social media when used in right ways is the most powerful form of communication, marketing and market research tool. What the good internet and social networking sites does change is the pace, scale, and cost of communication. Even though future will witness huge changes in specific platforms but the concept of social media is likely to stay. As such it has become pertinent to engage with social media and become ‘digitally literate’ rather resisting and challenge its use at all. There are challenges surrounding social media but understanding social media, and building knowledge and confidence to use it effectively has become prime need to be part of modern society. We live in a modern social world. We need to learn how to be effective collaborators in the society, how to interact with people around us, how to be engaged and better informed.

We need to learn about the incredible power of social-networking technology to be used for societal benefit. Social media has now proven itself to have command beyond liking celebrities and creeping on pictures. Nowadays, it is proving a potent self-promotional tool and more than ever, employers are turning to social media and sites like Facebook and LinkedIn to seek out their next potential employees. Social media has now emerged as the power and will continue prosper the human life in many ways. All we need is the right usage and control over the medium. All in all, people have to weigh the merits and demerits of social media to decide for themselves whether social media is a blessing or a curse.

How To Perform The Ultimate SEO Audit

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One important aspect of taking care of SEO is identifying issues that are hurting search engine rankings and reducing the traffic you get from SERPs. To ensure you’re getting the right results, you need to assess your existing traffic and carry out a website health check by doing an SEO audit.In general, this means looking at on-page and off-page SEO, as well as technical SEO issues.

Here are some of the key SEO audit steps you need to carry out are as follows :

Step 1: Make Your Site Crawlable

An accessible URL is an important SEO ranking factor. Ensure that Google can crawl your site to find your content and know what it is about. An essential tool for this is an XML sitemap that lists all your pages. You can easily create an XML sitemap with Yoast SEO or via the XML Sitemaps tool.You’ll also need to check your site for crawl errors with Google Search Console. Login, and go to Crawl » Crawl errors to see how your site is doing.Learn more about doing an SEO audit for site crawlability here. For Digital Marketing Agency Check Vivid Digital  

Step 2: Secure Your URL

A secure website URL, like the OptinMonster example shown earlier, is an essential SEO ranking factor.Not only do you need to enable HTTPS, but you also need to check your site for other security issues, like:

A. Having some site content that isn’t secure

B. Linking to insecure content

C. Ensuring your security certificate is valid.

Step 3: Use Canonical URLs

It’s also essential to get your site’s URLs right for good SEO. There are two aspects of this.First, check that you’re telling Google which page is the most authoritative on a topic by using a canonical URL.Second, make sure you’re using readable URLs that aren’t over-long, filled with weird characters, or are too hard for visitors and search engines to understand.

Step 4: Optimize Page Titles and Descriptions

Page titles and descriptions affect what people see in search results, so it’s essential to check these out in any SEO audit. Screaming Frog SEO Spider is a great free tool for doing this.To use Screaming Frog, type your main site URL into the search box, and you’ll soon be able to see all the page titles and meta descriptions it finds (up to 500 in the free version of the software).

Look out for missing or duplicated page titles and empty meta descriptions, which can result in reduced search engine ranking. SEO Services in London visit here

Step 5: Look After Content Hierarchy

Content hierarchy (letting Google know which content on a page is most or least important) is an essential aspect of SEO. One way to show this is with header tags like H1, H2, and H3. You can easily assess header tag use with Screaming Frog, as described in this guide.

Step 6: Optimize Images

As mentioned earlier, images are indexed, too, so checking they’re optimized for image search is an essential step in any SEO audit. Ideally, images will:

A. Include a descriptive file name

B. Have alt text which describes them, and is also good for accessible

C. Be compressed, so they don’t slow down page load times

You’ll also want to check that links to images work as they should, and aren’t broken.You can troubleshoot image issues via the SEO Audit tool in SEMrush:

Step 7: Check Site Speed

Keeping images compressed minimizes site load times, but it’s not the only factor to look at. Sites can also be slow because of having too many page requests, too many scripts, and unoptimized code. A good SEO audit will help you find and fix these issues.This is important because slow sites turn visitors off, and reduce your site’s potential to make leads and sales.Plus, if people bounce away because content hasn’t loaded, that affects dwell time. As we saw earlier, that’s an important SEO metric.

Step 8: Use Structured Data to Classify Your Content

Structured data, also known as schema markup, is a way to classify your content to help Google show even more relevant results.Using structured data can help Google work out whether a search for “spiders” relates to arachnids or search engines, for example.Examples of structured data in action include recipe cards and answer boxes., which give searchers a complete – or almost complete – answer to their search query.