One important aspect of taking care of SEO is identifying issues that are hurting search engine rankings and reducing the traffic you get from SERPs. To ensure you’re getting the right results, you need to assess your existing traffic and carry out a website health check by doing an SEO audit.In general, this means looking at on-page and off-page SEO, as well as technical SEO issues.
Here are some of the key SEO audit steps you need to carry out are as follows :
Step 1: Make Your Site Crawlable
An accessible URL is an important SEO ranking factor. Ensure that Google can crawl your site to find your content and know what it is about. An essential tool for this is an XML sitemap that lists all your pages. You can easily create an XML sitemap with Yoast SEO or via the XML Sitemaps tool.You’ll also need to check your site for crawl errors with Google Search Console. Login, and go to Crawl » Crawl errors to see how your site is doing.Learn more about doing an SEO audit for site crawlability here. For Digital Marketing Agency Check Vivid Digital
Step 2: Secure Your URL
A secure website URL, like the OptinMonster example shown earlier, is an essential SEO ranking factor.Not only do you need to enable HTTPS, but you also need to check your site for other security issues, like:
A. Having some site content that isn’t secure
B. Linking to insecure content
C. Ensuring your security certificate is valid.
Step 3: Use Canonical URLs
It’s also essential to get your site’s URLs right for good SEO. There are two aspects of this.First, check that you’re telling Google which page is the most authoritative on a topic by using a canonical URL.Second, make sure you’re using readable URLs that aren’t over-long, filled with weird characters, or are too hard for visitors and search engines to understand.
Step 4: Optimize Page Titles and Descriptions
Page titles and descriptions affect what people see in search results, so it’s essential to check these out in any SEO audit. Screaming Frog SEO Spider is a great free tool for doing this.To use Screaming Frog, type your main site URL into the search box, and you’ll soon be able to see all the page titles and meta descriptions it finds (up to 500 in the free version of the software).
Look out for missing or duplicated page titles and empty meta descriptions, which can result in reduced search engine ranking. SEO Services in London visit here
Step 5: Look After Content Hierarchy
Content hierarchy (letting Google know which content on a page is most or least important) is an essential aspect of SEO. One way to show this is with header tags like H1, H2, and H3. You can easily assess header tag use with Screaming Frog, as described in this guide.
Step 6: Optimize Images
As mentioned earlier, images are indexed, too, so checking they’re optimized for image search is an essential step in any SEO audit. Ideally, images will:
A. Include a descriptive file name
B. Have alt text which describes them, and is also good for accessible
C. Be compressed, so they don’t slow down page load times
You’ll also want to check that links to images work as they should, and aren’t broken.You can troubleshoot image issues via the SEO Audit tool in SEMrush:
Step 7: Check Site Speed
Keeping images compressed minimizes site load times, but it’s not the only factor to look at. Sites can also be slow because of having too many page requests, too many scripts, and unoptimized code. A good SEO audit will help you find and fix these issues.This is important because slow sites turn visitors off, and reduce your site’s potential to make leads and sales.Plus, if people bounce away because content hasn’t loaded, that affects dwell time. As we saw earlier, that’s an important SEO metric.
Step 8: Use Structured Data to Classify Your Content
Structured data, also known as schema markup, is a way to classify your content to help Google show even more relevant results.Using structured data can help Google work out whether a search for “spiders” relates to arachnids or search engines, for example.Examples of structured data in action include recipe cards and answer boxes., which give searchers a complete – or almost complete – answer to their search query.