Steps To Create A Winning Digital Marketing Strategy

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Good enough.

You know the reasons why your business needs a digital marketing strategy. But how do you create one?

The following 6-step process will show you how to create a killer strategy from scratch:

1. Set objectives

Nothing starts without objectives.

Did you start your business without an objective? No.

Did you publish the last post on Facebook without any objective? No.

How could you have a digital marketing strategy without an objective?

It shouldn’t be.

Statistics show that 32% of businesses plan for a year considering how digital technologies will change in the marketing industry.

This is a good approach. You need to consider everything when creating objectives for your strategy.

For instance, statistics reveal that the share of web traffic by different devices is increasing at an alarming pace for mobile while the desktop population is decreasing.

Ask yourself these questions:

. What does this mean for my business?

. Does my digital marketing strategy consider mobile traffic?

. Is mobile marketing a part of my strategy?

Smart marketers plan ahead and create objectives that relate to the trends and technologies.

When creating objectives and goals, you need to consider two things:

1. The goal must be SMART.

2. You must be able to measure it.

What is a SMART goal?

SMART is an acronym for:

. Specific

. Measurable

. Achievable/Assignable

. Realistic

. Time-based

Your goals for the strategy should have these five characteristics.

Let me give you an example.

Increase in traffic is not a SMART goal. You’re expected to convert the same objective into a SMART one.

Increase in organic traffic by 83% in a year. For more details check SEO Company in Hyderabad 

This is a SMART goal because:

. It’s specific and tells what exactly has to be done.

. You can easily measure traffic using Google Analytics.

. It’s assignable as well as achievable. You can assign it to multiple teams by dividing it into smaller tasks.

. This objective is realistic considering the fact that increasing organic traffic by 83% in a year isn’t an impossible task.

. It has a time string of a year attached to it.

Measurable: Whatever objective you set for your strategy, you must have the resources to measure the results and its effectiveness.

If you can’t measure it, you won’t be able to make informed decisions.

The objective in the above example is quite simple so measuring it is not a big deal.

Consider an increase in engagement or boost in brand awareness.

These are metrics that are hard to measure and it gets challenging to measure the ROI of your campaign.

Your objective should be clear and measurable.

“We want to increase business growth” doesn’t seem to be measurable unless you attach a metric to it. The easiest way to create measurable objectives is to link them to a metric that you can measure. The most common are website traffic and sales.

Based on these two rules, you can create one or more objectives and goals for your strategy.

2. Understand your target audience

Everyone tells you to understand your target audience but only a few know how to do it. It’s a four-step process:

1. Understand demographics

2. Engage with masses

3. Collect data

4. Create buyer personas

Demographics:

Are you targeting males or females?

What is the mean age of your primary target audience?

What is their average monthly income?

What do they do?

Where do they live?

These are the questions that you should ask yourself to narrow down your research. Most of this information is available online so this is something pretty easy to do.

The more details you collect about your target audience, the better.

Engage:

The demographics will tell you a lot about your target audience. You now have to find them and engage with them.

You need to collect more information about them. Connect with them on social networks, groups, forums, and get into the conversation on the same platforms they usually hang out.

Gather more information.

Analyse their comments. See what they talk about. What they love to read.

What are their biggest challenges in life?

What are their hobbies, goals, priorities, etc.?

Collect data:

You can go a step further and conduct surveys and focus groups to collect more data about your audience.

Surveys give you real insights about your target audience as to what they like and don’t like.

This helps you create accurate buyer personas.

Buyer personas:

The final step is to create buyer personas based on all the information gathered about your target audience. A buyer persona is a fictional representation of your target audience.

A buyer persona will tell you everything about your target audience. This helps in creating better strategies.

You should create a buyer persona for all the different types of potential buyers. Since you’re using these personas for the development of a digital marketing strategy, don’t forget to include the following information:

. Their preferred marketing channel.

. Type of content they like.

. Preferred social network.

3. Choose marketing channels

Digital marketing is an umbrella term that includes all types of online marketing channels ranging from SEO to PPC to email marketing to content marketing and more. For more SEO Services visit midasedu

You cannot use all these channels for your digital marketing strategy. You need to select the most effective channels based on your business strategy, budget, target audience, and objectives.

Not all of these channels are equally effective.

They don’t have the same ROI.

You’ve got to consider all these variables before choosing the channels for your strategy.

Start from your objectives.

If your primary objective is to increase organic traffic, then you have to go for SEO. No other option.

If the objective is to increase sales by 50%, see what type of channels and content your target audience likes. Do they like social media? Do they spend the most time on a few news sites? Do they browse the internet a lot?

This will give you an idea of which marketing channels you should choose.

You can target more than one marketing channels. In reality, you need to choose multiple marketing channels based on different buyer personas.

For instance, in one part of the country you might be using display ads and search ads and in another location, you may use email marketing and social ads.

Don’t follow the trend — it’s not the rule of the game. But rather, do what goes well with your target audience and objectives.

If your competitor is seeing 300% ROI from paid search, you don’t have to do the same. They might be interested in generating more sales. Your objective might be brand awareness.

The marketing channel must link to your objectives, target audience, and business goals.

4. Create a plan

Once you’ve selected the right marketing channels for your strategy, it is time to create a plan of action.

Create a step-by-step plan to achieving your marketing goals and objectives using selected marketing channels.

In simple form, divide your annual marketing goal into daily, weekly, and monthly plans.

A simple Excel sheet will work. The image below shows how a large plan has been divided into a small one and is assigned to a team member.

A Gantt chart like this will make your marketing team’s life easy.

Creating this action plan is a time-consuming process but it’s absolutely essential. You can’t go far without out. It has to be detailed and must clearly lay out the exact steps and actions to be taken.

For instance, for the organic traffic objective, you have to create monthly action plans. What do you want to achieve each month to boost rankings?

How many backlinks you’ll generate each month? How to acquire those links? Who will acquire them? How many backlinks a team member must acquire every week?

Add all these details in the Gantt chart, assign responsibilities, and kick start your strategy. If there are multiple marketing channels and objectives, create an action plan for all of them.

5. Integrate marketing activities

At any given time, your business will be using different marketing channels to achieve objectives. Besides, there will be traditional marketing activities too such as TV advertisement. All these marketing activities should be integrated.

Businesses report that non-integrated tech platforms are the biggest obstacle that they face in integrating marketing activities.

In another study, 67% businesses reported that integrating marketing activities across all channels is their top priority.

It should be your top priority too.

. Use project management tools like Slack to keep track of every single activity.

. Plan everything.

. Keep the entire marketing team in the loop whenever you’re planning or rolling out a new strategy.

. Create and revise your marketing strategy to find and fix loopholes.

6. Optimise marketing activities

Optimising refers to monitoring, evaluating, and tweaking marketing activities across all the channels regularly to make them better. Statistics show that most of the businesses conduct frequent tests or are involved in continuous optimisation to make their marketing activities work better.

he rule is simple – tweak what is not working.

For instance, if a PPC ad campaign isn’t working, see why it isn’t delivering results. Fix it. If you don’t optimise it, you’ll keep on wasting money on ineffective campaigns.

This calls for continuous testing. Monitor the progress of your marketing activities in real-time or at least do it once a week.

Mahindra Verito features ,Performance & Test Drive

Mahindra Verito Overview

The newest offering from Mahindra called the Verito is a rebadged model of company’s proven workhorse Logan. With the divorce of Mahindra from Renault, the car has gone under the styling knife of Mahindra and gets a new front grille, less boxy headlamps, revised front and rear bumper, new boot lid design, clear lens tail lamps and new alloy wheels. Apart from new features, the sedan offers a value for money prospective which is a fundamental feature of Mahindra vehicles. The sedan’s ex-showroom (New Delhi) price range varies between Rs.5.27 lakhs to Rs.7.88 lakhs.

Check for Mahindra Verito On Road Price in Jaipur

As the competition in the segment growing by day with manufacturers rolling out new compact sedans, Verito comes loaded with features and more practicality. Verito is popular in the taxi market which creates an image problem with the customers which is well addressed by Mahindra this time. Book a test drive for Verito in Hyderabad at Tryaldrive.

Mahindra Verito Exteriors

The Mahindra e-Verito looks fresher than its eight-year-old design would suggest. There is an extra dash of something on the grille that Indians usually like – chrome. It sits atop the bumper. Other parts including the sides and rear are identical to the conventional powered sedan. However, peek closely and you will find the electric Fast Charging port in a fetching silver and blue colour on the left front fender, along with a big blue decal screaming ‘Verito electric’. Similarly, at the rear, there is a green ‘e’ ahead of the Verito badge and an ‘Electric’ motif. Strip the car of the badges and the charging port, and you’re left with a regular Verito.

Mahindra Verito Interiors

Since this is an electric vehicle, there are many changes inside the cabin. This includes the large dial with a brushed aluminium ring surrounding it. There is also a small blue backlit digital unit that shows the mode you’ve selected for driving the car. Flanking it are the State of Charge (SOC) and the efficiency meters – both represented by simple bars. A single-din music system that supports AUX and CDs handles the infotainment part. It isn’t easily visible on the go as it is placed very low. The glovebox is fairly large and illuminated too. Sadly though, the e-Verito lacks modern gadgets that we have so become used to – steering-mounted controls, touchscreen multimedia system, climate control et al. There is also no height-adjustable driver’s seat, electrically adjustable ORVMs or even proper bottle holders in the door.

Mahindra though has retained the USP of the Verito –– comfortable seating for five and a large boot of 510 litres. How isn’t the boot space compromised, given that this is an electric car and the batteries are expected to be at the rear? The Li-ion battery pack is placed right where the petrol/diesel motor used to be, helping retain the boot space from the regular sedan.

Mahindra Verito Gearbox

Mahindra is a master of all when it comes to powering the vehicles. Though Verito is available in both diesel and petrol, but its diesel engine needs a special mention here. The 1.5-litre 4 cylinder diesel engine is pretty frugal and delivers quite an appreciable performance over city roads. It carries an ability to deliver power worth 66PS against a peak torque of 160Nm. The engine’s worth is already proved as it is a regular power source of several other cars like Renault Scala, Nissan Micra, Renault Pulse, Nissan Terrano, Fluence, and several others.

The petrol version on the other hand is powered by a 1.4-litre engine that displaces 1390cc to deliver power worth 76PS against a peak torque of 110Nm. Both these engines mate with a 5-speed manual transmission. All the versions of Mahindra Verito are available with BSIII and BSIV compliant versions of these power mills. The gear ratio is great that is another feather in its cap with respect to city and highway drives. For Mahindra Verito check painpeters.com

The inspiring model Renault Logan has always been known for its high mileage and the legacy is continued by Verito. The car gives similar fuel efficiency like Logan which makes it one of the most appealing sedans in C1 segment. Both petrol and diesel engine of this car have been equipped with SOHC and MPFI systems which play a great role in improving its fuel efficiency. The petrol version of Mahindra Verito delivers mileage of 11.3kmpl on city roads and 15.7kmpl over highways as rated by ARAI. The diesel engine, on the contrary, delivers a mileage of 18kmpl on city roads and 21kmpl over freeways as confirmed by ARAI. The fuel tank of Verito bears a capacity to store fuel worth 50-litres which means the diesel version of the car has a range of 1050kms while the petrol version has of 785kms.

Mahindra Verito Driving

To be honest, I got to drive the e-Verito for only a couple of hours, and because of the aforementioned range anxiety, we didn’t take her far from the confines of Delhi’s smooth tarmac. Not much has changed from the stock Verito in terms of suspension hardware, and the gross weight (kerb weight is 1,200kg) of 1,700kg is only 70kg more than the the standard Verito. As expected, ride quality remains comfortable, but I did feel that the steering felt a little heavier than the standard Verito. Special mention must be made here about the brakes. They were super sharp and had to be only feathered to bring the vehicle to a halt.

Mahindra Verito Safety

Mahindra Verito is loaded with a sound braking system that plays an important role in bringing down car’s speed whenever required. The front end braking is taken care by disc type brakes while rear end is controlled by drum type. The safety aspect of the process is taken care by Anti lock Braking System (ABS) and Electronic Brakeforce Distribution (EBD) system that helps avoiding car sliding by distributing the brake force equally between all four tyres.

Mahindra Verito is loaded with a sound braking system that plays an important role in bringing down car’s speed whenever required. The front end braking is taken care by disc type brakes while rear end is controlled by drum type. The safety aspect of the process is taken care by Anti lock Braking System (ABS) and Electronic Brakeforce Distribution (EBD) system that helps avoiding car sliding by distributing the brake force equally between all four tyres. Mahindra

Other measures that Mahindra has added to ensure safety of car’s passengers are central lock, remote door lock, keyless entry, rear & side impact beams, halogen headlights, collapsible steering column, electrical child lock for rear windows, adjustable front and rear seat head restraint, prismatic day/night rear view mirror, and several others. /> Other measures that Mahindra has added to ensure safety of car’s passengers are central lock, remote door lock, keyless entry, rear & side impact beams, halogen headlights, collapsible steering column, electrical child lock for rear windows, adjustable front and rear seat head restraint, prismatic day/night rear view mirror, and several others.

Mahindra Verito Price in Chennai

Mahindra Verito On-Road Price in Chennai ranges from 8,37,970 to 9,55,405 for variants Verito D2 and Verito D6 respectively. Mahindra Verito is available in 3 variants and 8 colours. Below are details of Mahindra Verito variants price in Chennai. Check for Verito price in Chennai at Crazprice.

Mahindra Verito Verdict

Mahindra Verito is a perfect option for those looking for a sedan that gives high performance along with appreciable mileage. The car looks pretty good in terms of design, style, and features though may seem a step back as compared to its close rivals. This Verito is aimed to the people who want the sedan experience for a hatch like price. The Verito is well priced that ensures true value for money. The top variant gets all the bells and whistles a premium car can get including the ABS & EBD. The wider wheelbase of the car offers ample space within the car cabin which has been used in quite an economical way. The front as well as rear seats offer plenty of leg, elbow, and shoulder room and carry a grand ability to accommodate five adults without a hitch. Apart from space, comfort features are in ample number and help giving an upmarket look but keeps cabin cozy and comfortable.

How Is It Important To Switch To HTTPS

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Web security is an important element when it comes to the overall health of the site. Security makes sure that the users have safe and easy access to the site after Switch To HTTPS. Hypertext Transfer Protocol Secure or HTTPS adds a certain layer of protection to the website. This makes it harder to peer into the website theoretically and capture useful information.

In this present year of 2018, Google Chrome is taking security step and is more prominent regarding pointing out the unsecured websites.

HTTPS: How Does it Work?

Hypertext Transfer Protocol Secure makes use of a Secure Sockets Layer Certificate (SSL) for encrypting the date that is shared between the receiver and you. The SSL certificate is a code which scrambles the information so that it can be viewed between the recipient and the sender.

This might be a bit confusing. HTTPS is known to work by creating a secret in between you and the website that you plan on using. No one other than you is going to know this secret about the website. Thus, if anybody wants to check what is actually happening, it is going to come across as scrambled. This is important not just when you handle sensitive information such as credit cards but also for general viewing history. For more details click Digital Marketing Company in Hyderabad 

What is Going on With Chrome?

The parent company of Google, Alphabet has recently announced that from October, 2017, Chrome version 62.x and higher ones is going to start displaying the websites which are not secured with the HTTPS with the help of a “Not Secure” signer which is next to the URL.

Thus, for now, it is not only going to be shown when you enter the date while viewing it normally but also at page load when you enter the data for incognito viewing.

What About the Other Browsers?

Till now, Firefox, Mozilla, Safari, and Microsoft Internet Explorer are not displaying anything important at present when the page itself is not secure. However, this doesn’t mean that it will not change in the future. Each of the browsers displays a padlock when the page has HTTPS and is secure. Nonetheless, it will not show anything if you are using HTTP.

What Page an HTTP Page Look Like In Chrome?

In a regular windows browser, a non-secured HTTP page is going to load normally till someone interacts with the page. In case you start typing information by filling something out and checking on the button, the Not Secure signifier is going to appear. If you refresh the page, it will remove the signifier till you interact with the page again. When someone engages in incognito browsing, the Not Secure signifier is going to appear, it will stay immediately when the page-load. It is going to stay there as long as you are not on the site.

Are HTTP Security Warnings Taking Place on Mobile?

From October 2018, this update hasn’t gone live in Chrome for Android or Mobile. Alphabet hasn’t yet announced if these changes is going to be pushed to Chrome for Android and Mobile. Check for SEO Services in jsrr.in   

Reasons to Switch to HTTPS

In case you are not using HTTPS till now, it is time to get onboard. 71% of the pages are loaded through HTTPS Transparency Report. Alphabet is known to have made it clear that plan on pushing the World Wide Web for jumping to HTTPS as soon as it is possible.

What Does HTTPS Mean for Website Traffic?

Even though it not actively harming webpages at present, checking out a Non Secure pop-up when you interact with a web page will stop the potential customers from filling out the forms or purchasing something online. With the help of HTTPS, your website is going to provide a better experience.

What Effect Does it Have on Digital Marketing?

HTTPS is a ranking signal on Google. This simply means having HTTPs which can offer your site a bit of boost, particularly when you compete for the top stops in a competitive world. For Digital Marketing, If you Switch To HTTPS on the landing page, it will increase the quality score.

How to Switch to HTTPS?

Switching to HTTPS will be done as a part of the hosting packages. Before you switch, make sure that the hosting environment used a dedicated IP address instead of a shared address.

A. Get an SSL certificate. You can do this for free through various sites.

B. Create and install a CSR or Certificate Signing Request in the hosting control panel. This is important for creating the private and the public keys which composes the handshake that develops the SSL certificate. Now that you have the SSL certificate working, you have to ensure that all the unsecured links are updated throughout the site.

Make sure that every element on the page is secure enough. If you link it to some insecure elements might negate website security.

Nissan Micra Hatchback First Drive & Gearbox

Nissan Micra Overview

Nissan Micra 2018 is primarily an updated version of the hatchback, which gets additional comfort and safety features. There are no changes to the exterior and interior styling. It also retains the same mechanical set-up, which means that it continues featuring the same petrol as well as diesel engines. Transmission choices have also been retained. The Nissan Micra variants include XL and XV trims in manual and CVT options. With the addition of new features, the Nissan Micra price in India receives a slight bump. Book a test drive for Nissan Micra in Hyderabad at Tryaldrive.

Check for Nissan Micra On Road Price in Gurgaon

Nissan Micra Exterior & Look

The Nissan Micra was a cute-looking hatchback, and now it gets a more aggressive stance, as the new front of the vehicle resembles somewhat the Nissan Juke. We say so, either because it does look similar or the Juke-R is one of our favourites. The front grille gets the V-shaped chrome front grille with new headlamp design, like that of the 370Z. The honeycomb grille and the headlamp design melds well with the redesigned crown hood with prominent strakes. Even the front bumper has been reshaped and so are the fog lamps, which are now triangular in shape.

The silhouette of the Micra remains untouched, however a new design for the alloys has been incorporated. The boomerang has been retained on the roof. The rear too is the same, however it now gets a new set of tail lamps with LED cluster, than the conventional bulb. The changes are minimal and are effective, making the Micra distinguish from its previous styling.

Nissan Micra Interior & Space

Again, the changes on the inside are subtle but noticeable. The centre console has been revamped and it now it’s a piano black finish— which is glossy— and has rectangular air-con vents than the circular. The music system has been changed, and this one gets USB and even Bluetooth connectivity. Reverse parking camera and steering mounted audio controls are other new features.The material of the seats has been changed too and the same material is used on the door pad. Everything else remains untouched. The instrument cluster, the gear knob, the power window switches and even the design of the steering wheel.

The range topping Micra, which is the XV Premium is available only in diesel version and it gets i-Key (keyless entry and push start and stop), electrically folding mirrors, steering mounted audio controls, alloy wheels, ABS, rear parking camera and even Bluetooth connectivity. The Micra is still a feature-rich product and good value for money too.

Nissan Micra Engine & Gearbox

Nissan is offering the Micra with two engine options, first being the HR12DE petrol that is the 75bhp, 1.2-litre three-cylinder mill and the second is the 1.5-litre K9K diesel engine. The petrol now comes with a five-speed manual transmission and the second option is the CVT. For Nissan Micra check ieso2013.in  

We had always loved the petrol engine of the Micra as it was highly refined, and even the power delivery is linear. It never felt like a three-pot mill ever and has been amazing when it comes to the driving characteristics of the vehicle. This petrol engine now comes with a CVT box option that makes it effortless for those who drive within in the city. This is the same XTronic technology that we had witnessed in the Sunny too. With no gears, the shifts are smooth. However, the lag is felt when you floor the throttle. The general characteristic of the CVT box is to rev close to the redline when given the beans. The mileage for the Micra CVT hasn’t been released officially by ARAI, but Nissan is confident of the figure being above 19, exceeding the fuel efficiency of the manual transmission under the ARAI test cycle.

The diesel engine on the Micra is the same K9K that churns about 64bhp of power. This diesel is loud on the outside, however the insulation on the inside makes it quiet, as no engine sound intrudes into the cabin. The power delivery is linear like any petrol car and there is no sign of any turbo lag. This engine doesn’t have outright performance, but are brilliant drivability. Lug it into a higher cog, and it will potter around in city traffic and overtake with ease. The engine shows no sign of struggle at low crank speed. Only drawback in this powertrain is the gear box. The shifts on this box are a tad rubbery.

Nissan Micra Driving Dynamics

The steering is light and easy to use, especially in the cut and thrust of Mumbai’s unruly traffic. At the same time, it’s quite accurate, making the Micra a good handler. The decent dynamics are also evident in how willing the car is to being chucked around corners. Yes, the suspension is soft and this leads to a bit of body roll, but nothing that will take away from the driver’s confidence. Also, the soft suspension setup allows the Nissan to manoeuvre broken roads efficiently and quietly. Aside from its good urban manners, the Micra does pretty well on the highway too, owing in part to the strong responses from the petrol motor as you pile on the revs, and in part to the good straightline stability. What takes away from the otherwise decent driving experience are the weedy tyres. They don’t afford much grip and will prevent you from being adventurous in this car.

Nissan Micra Braking & Safety

The new Nissan Micra features ventilated disc brakes at the front and drum units at the back. Safety features on the Nissan Micra 2018 include standard dual frontal airbags, driver’s seat belt warning indicator, standard rear parking sensors and speed warning. In terms of features, even this middle-trim car is well specced. There are useful features like keyless go, which is extremely handy when you need to get in, but have your hands full. The Bluetooth audio system works well, but there aren’t any steering-mounted controls. Of note is that on this mid-level car, the horn extends to the sides of the wheel and this allows for seamless driving (this feature isn’t available on higher trims).

Nissan Micra Cost in Chennai

Nissan Micra On-Road Price in Chennai ranges from 7,06,248 to 15,97,363 for variants Micra XL CVT and Micra DCI XL Comfort respectively. Nissan Micra is available in 5 variants and 6 colours. Below are details of Nissan Micra variants price in Chennai. Checkfor Micra Price in Chennai at Carzprice.

Nissan Micra Verdict

The tweaks to 2018 Nissan Micra are strictly restricted to features update. While the dual airbags are now standard across the range, the ABS and EBD are missing in the base trim. Overall, it is now a better package than before.Micra gets some prominent changes and upgrades too. The added bells and whistles are now becoming the must-have features in sedan and we believe these features will soon trickle down into the hatchback segment. We expect a minor hike in the price with these new added brownies and the CVT will be about Rs 50,000 more than the Micra petrol manual.

How The Marketing Trends That Will Take Over eCommerce World

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We have barely managed to make a few steps, and more than a half of 2018 is already gone. If you are an eCommerce business, you have probably already noticed how fast the trends are changing, with some of them booming and setting in to stay for a good while, and others turning out to be mere fads that have come and gone.

However, the fact is that eCommerce is constantly growing and changing, and it is simply a necessity to stay up to date with all the trends that are out there, such as those related to the software that business are employing in order to become more efficient, various website and marketing asset designs that are “in”, eCommerce SEO factors that make websites perform a lot better, and so on.

With the growth of eCommerce, there is also the rise in competition, so you need to stay ahead of the game. In this article, we are going to discuss some of the marketing trends that will very likely take over the eCommerce web design world, and which you need to embrace in order to manage to stay on top, instead of drowning in the sea of businesses that are paying more attention than you are. For more information click SEO Agency in London

Social Media

It’s probably beyond obvious how much social media is only gaining power as times goes by. If you are still lagging behind and don’t have a strong social media presence, then you are definitely missing out on a lot and your marketing strategy needs to be improved.

One thing that is constantly changing is the way that people approach each platform, consume the information, and do something according to it.

For starters, social media is essential for building your brand. This is one of the best places to show off what kind of personality your brand represents, and engage with your customer base. It is important that you are user-friendly and human so that they can truly connect with you. And, of course, make sure that you are as responsive as possible.

We are all well-aware of Facebook ads and promotions. Facebook will often suggest that you boost a post, but it doesn’t mean that it will do you much good. So, it is essential that you pick the right posts, boost them as ads, and then keep retargeting them so that your fans are constantly reminded of your products or services.

Artificial Intelligence

The power and use of AI in marketing is an arrow pointing up on future prediction charts. The fact is that marketers now have a lot of data that they can assess in order to properly implement AI into their platforms. Basically, it’s all about personalization – getting the right info about what your customers want and delivering it to them. For more details on SEO Services in London visit painpeters.com

In other words, the AI improves the whole process of coming up with a detailed customer-oriented approach, which is now something that people appreciate more than ever. There are businesses out there which are incorporating chatbots to do the marketing, customer service, and sales for them.

Even though this idea may seem to oppose the previously mentioned “human approach of social media engagement”, the fact is that bots are fast and simple, and for those businesses that have decided to use them, they make an original and quick-serving solution. So, you do the talk, and let a chatbot do the walk.

The same goes for the rise of voice search compatibility. More and more people are becoming comfortable with dealing with their orders by using their voices. A good example is Walmart.

They decided to enable their customers to order anything via Google Express by using voice commands. They also plan to make it possible for people to make in-store pickup orders by using Google Home.

Omni-Channel Platforms

So, as we have ascertained, the competition is on the rise, but so is the segmentation of your customer base. This is why a lot of eCommerce businesses are looking for a way to set up an omnichannel presence. It’s becoming increasingly important, as it is a way to gain a larger customer base.

For example, you are probably well aware of how cookies play the role in which ads a particular user is going to receive.

Back in the day, it was mostly all about desktop computers. Now, marketers have are pretty much aware how many of their customers have embraced using smartphones as their main way of searching for products and services and purchasing them.

With the huge competition that has almost led to the level of market saturation, businesses have realized how important it is to go omnichannel and make their websites work in a wide variety of different devices.

Furthermore, this is where it came to the rise of such platforms that enable you to cover multiple vendors and combine different channels, such as online, mobile, in-store, and even commerce channels across borders.

A great thing is that you can also find an open source marketing platform. This means that you can use various marketing methods and models for free, and even help improve them in time.

What is certain about the future is that trends will continue to evolve. Some of the will keep on rising, while others will eventually be surpassed by something better.

It is up to you as an eCommerce marketer to stay up to date with these trends if you truly want to keep your business on top of the waves, because the competition is huge and fierce.

Advantages & Disadvantages Of Cloud Computing

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By using cloud storage, you don’t have to store the information on your own hard drive. Instead, you can access it from any location and download it onto any device of your choice, including laptops, tablets, or smartphones.

Moreover, you can also edit files, such as Word documents or PowerPoint presentations, simultaneously with other users, making it easier to work away from the office.There are different types of cloud computing services available to suit different needs.

Cloud computing, in turn, refers to sharing resources, software, and information via a network, in this case the Internet. The information is stored on physical servers maintained and controlled by a cloud computing provider, such as Apple in regards to iCloud. As a user, you access your stored information on the cloud via the Internet.

While some cater to individual users who want to store photos, documents, and videos, others are destined for companies that need extensive platforms to develop IT applications, for example. Check for the Advantages & Disadvantages Of Cloud Computing in Linkedphone.

Depending on your needs, the prices will vary. As an individual user, you can get an initial amount of storage for free, such as 5GB with iCloud. If you need additional storage, you will have to pay a fee. Fees are usually set at monthly or yearly rates, depending on the services you are using.

Advantages of Cloud computing are as follows :

1.Worldwide Access.

Cloud computing increases mobility, as you can access your documents from any device in any part of the world. For businesses, this means that employees can work from home or on business trips, without having to carry around documents.

This increases productivity and allows faster exchange of information. Employees can also work on the same document without having to be in the same place.

2.More Storage.

In the past, memory was limited by the particular device in question. If you ran out of memory, you would need a USB drive to backup your current device.

Cloud computing provides increased storage, so you won’t have to worry about running out of space on your hard drive.

3.Easy Set-Up.

You can set up a cloud computing service in a matter of minutes. Adjusting your individual settings, such as choosing a password or selecting which devices you want to connect to the network, is similarly simple.

After that, you can immediately start using the resources, software, or information in question. For more info on cloud computing visit midasedu.in 

4.Automatic Updates.

The cloud computing provider is responsible for making sure that updates are available – you just have to download them. This saves you time, and furthermore, you don’t need to be an expert to update your device; the cloud computing provider will automatically notify you and provide you with instructions.

5.Reduced Cost.

Cloud computing is often inexpensive. The software is already installed online, so you won’t need to install it yourself. There are numerous cloud computing applications available for free, such as Dropbox, and increasing storage size and memory is affordable.

If you need to pay for a cloud computing service, it is paid for incrementally on a monthly or yearly basis. By choosing a plan that has no contract, you can terminate your use of the services at any time; therefore, you only pay for the services when you need them.

Disadvantages of Cloud Computing are as follows;

1.Security.

When using a cloud computing service, you are essentially handing over your data to a third party. The fact that the entity, as well as users from all over the world, are accessing the same server can cause a security issue.

Companies handling confidential information might be particularly concerned about using cloud computing, as data could possibly be harmed by viruses and other malware. T

hat said, some servers like Google Cloud Connect come with customizable spam filtering, email encryption, and SSL enforcement for secure HTTPS access, among other security measures.

2.Privacy.

Cloud computing comes with the risk that unauthorized users might access your information. To protect against this happening, cloud computing services offer password protection and operate on secure servers with data encryption technology.

3.Loss of Control.

Cloud computing entities control the users. This includes not only how much you have to pay to use the service, but also what information you can store, where you can access it from, and many other factors.

You depend on the provider for updates and backups. If for some reason, their server ceases to operate, you run the risk of losing all your information.

4.Internet Reliance.

While Internet access is increasingly widespread, it is not available everywhere just yet. If the area that you are in doesn’t have Internet access, you won’t be able to open any of the documents you have stored in the cloud.

 

10 Best Things To Know About Cloud Based System For Business

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When you update your Facebook status, you’re using cloud computing. Checking your bank balance on your phone? You’re in the cloud again. Chances are you rely on cloud computing to solve the challenges faced by small businesses, whether you’re firing off emails on the move or using a bunch of apps to help you manage your workload.In short, cloud is fast becoming the new normal.

Simply put, cloud computing is computing based on the internet. Where in the past, people would run applications or programs from software downloaded on a physical computer or server in their building, cloud computing allows people access to the same kinds of applications through the internet.

By the end of 2015 it’s estimated that 90% of UK businesses will be using at least one cloud service.

Why are so many businesses moving to the cloud? It’s because cloud computing increases efficiency, helps improve cash flow and offers many more benefits…

Check out ten of the best below.

1. Flexibility

Cloud-based services are ideal for businesses with growing or fluctuating bandwidth demands. If your needs increase it’s easy to scale up your cloud capacity, drawing on the service’s remote servers. Likewise, if you need to scale down again, the flexibility is baked into the service. This level of agility can give businesses using cloud computing a real advantage over competitors – it’s not surprising that CIOs and IT Directors rank ‘operational agility’ as a top driver for cloud adoption.

2. Disaster recovery

Businesses of all sizes should be investing in robust disaster recovery, but for smaller businesses that lack the required cash and expertise, this is often more an ideal than the reality.

Cloud is now helping more organisations buck that trend. According to Aberdeen Group, small businesses are twice as likely as larger companies to have implemented cloud-based backup and recovery solutions that save time, avoid large up-front investment and roll up third-party expertise as part of the deal.

3. Automatic software updates

The beauty of cloud computing is that the servers are off-premise, out of sight and out of your hair. Suppliers take care of them for you and roll out regular software updates – including security updates – so you don’t have to worry about wasting time maintaining the system yourself. Leaving you free to focus on the things that matter, like growing your business.

4. Capital-expenditure Free

Cloud computing cuts out the high cost of hardware. You simply pay as you go and enjoy a subscription-based model that’s kind to your cash flow.

Add to that the ease of setup and management and suddenly your scary, hairy IT project looks at lot friendlier. It’s never been easier to take the first step to cloud adoption. Check for Cloud Based Business Phone System in midasedu.in 

5. Increased collaboration

When your teams can access, edit and share documents anytime, from anywhere, they’re able to do more together, and do it better.

Cloud-based workflow and file sharing apps help them make updates in real time and gives them full visibility of their collaborations.

6. Work from anywhere

With cloud computing, if you’ve got an internet connection you can be at work. And with most serious cloud services offering mobile apps, you’re not restricted by which device you’ve got to hand.

The result? Businesses can offer more flexible working perks to employees so they can enjoy the work-life balance that suits them – without productivity taking a hit. One study reported that 42% of workers would swap a portion of their pay for the ability to telecommute. On average they’d be willing to take a 6% pay cut.

7. Document control

The more employees and partners collaborate on documents, the greater the need for watertight document control. Before the cloud, workers had to send files back and forth as email attachments to be worked on by one user at a time. Sooner or later – usually sooner – you end up with a mess of conflicting file content, formats and titles.

And as even the smallest companies become more global, the scope for complication rises. According to one study, “73% of knowledge workers collaborate with people in different time zones and regions at least monthly”.

When you make the move to cloud computing, all files are stored centrally and everyone sees one version of the truth. Greater visibility means improved collaboration, which ultimately means better work and a healthier bottom line. If you’re still relying on the old way, it could be time to try something a little more streamlined.

8. Security

Lost laptops are a billion dollar business problem. And potentially greater than the loss of an expensive piece of kit is the loss of the sensitive data inside it. Cloud computing gives you greater security when this happens. Because your data is stored in the cloud, you can access it no matter what happens to your machine. And you can even remotely wipe data from lost laptops so it doesn’t get into the wrong hands.

9. Competitiveness

Wish there was a simple step you could take to become more competitive? Moving to the cloud gives access to enterprise-class technology, for everyone. It also allows smaller businesses to act faster than big, established competitors.

Pay-as-you-go service and cloud business phone system applications mean small outfits can run with the big boys, and disrupt the market, while remaining lean and nimble. David now packs a Goliath-sized punch.

10. Environmentally friendly

While the above points spell out the benefits of cloud computing for your business, moving to the cloud isn’t an entirely selfish act. The environment gets a little love too. When your cloud needs fluctuate, your server capacity scales up and down to fit.

So you only use the energy you need and you don’t leave oversized carbon footprints. This is something close to our hearts at Salesforce, where we try our best to create sustainable solutions with minimal environmental impact.

 

Which Agencies Look For Hiring Top Digital Marketers

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Joining an all-star digital marketing team on one’s favourite agency is every online marketer’s dream.A survey by The Manifest showed that 50% of businesses use a marketing agency for help with their internet marketing efforts.

Digital marketers are crucial to the success of an agency. They run successful campaigns on behalf of the agency thus increasing profits. Not only that. They also help the agency market itself better.

Therefore, agencies are always on the lookout for A-list marketers. There’s always room for one more, provided you have the requisite skills and are adept at using the myriad digital tools marketers should master. And that’s why Digital Marketing is rated one of the best career options nowadays. You can read more about it along with the payouts in various counteries.

Which brings us to the question: what exactly are agencies looking for when they hire crème de la crème digital marketers?

What standout qualities are they searching for?

Glad you asked. In this post I’ll reveal five things agencies want in an online marketer of note.

Let’s get straight to it.

1. Extensive Experience

Agencies have no time for hand-holding new recruits.

They don’t have the bandwidth to teach the basics of digital marketing like SEO optimized content, list building, funnels, social media marketing and more. For more info check Digital Marketing Agency in Hyderabad 

They’re crazy busy. Because of the high-pressure environment, they operate in, they want you to hit the ground running. Only veterans can do that, newbies would be overwhelmed in no time.

Here are 3 quick reasons why agencies prefer veterans over newbies:

1. Veterans get it right the first time–

Great marketers are able to get things right the first time or at least after fewer attempts than greenhorns. These successes turn into quick ROI for the agency.

2. It saves on training costs–

Training workers is expensive. Anything that can help cut down training costs is welcome. A well-rounded marketer requires less training because they know a lot already.

3. It saves valuable time–

Every hour spent in training is a production hour lost. Hiring a seasoned marketer who won’t waste time learning the ropes is a wise move.

In particular, agencies delight in marketers who have industry-specific experience that matches what they want. Veterans are able to answer with a resounding yes to all these questions:

A. Do you have any certifications, apprenticeships, etc.?

B. Have you built a campaign from scratch before?

C. Have you revamped a couple of campaigns?

D. Any case studies with percentages and real results to share?

E. Have you worked with a business similar to ours before?

F. Do you have a tried and tested link strategy?

G. Any specific plans on content optimization?

According to Adobe the primary battle-hardened skill 45% of organizations are looking for is content and experience management.

2. Insatiable Learner

Top digital marketers are life-long learners.

They’re an ever-curious bunch, driven by the desire to acquire more knowledge about their passion: marketing.

Here’s the big question you may be asking: is formal education a must for a career in digital marketing?

Yes and no.

Admittedly, a formal marketing degree makes you more versatile in the job market. In fact, according to the University of Maryville, a marketing degree positions you for up to 19,700 career opportunities.

But formal credentials are not enough.

Agencies want someone with hands-on experience. This makes sense when you think about it. Education is all about learning, growing, and upskilling oneself. Whether this happens inside a classroom or in the trenches of the industry is beside the point.

What’s crucial is to stay curious and hungry to learn. This attribute is vital because things change fast in online marketing these days. Only perpetual learners will be able to keep up with all the latest trends, tools and approaches needed to stay relevant and be on top of your game. For more details on SEO services visit kotra.in 

3. Adaptive Collaborator

Modern online marketing is not a lone sport.

So many players are involved in any one campaign: content creators, SEOs, designers, data analysts, you name it. All these people are as only as strong as the weakest link in the chain. If anyone drops ball, there’s a domino effect on the rest of the team.

Each person has a lot to glean from the next person to improve their work and the overall performance of that particular campaign.

Agencies, therefore, require workers who are open to feedback and input from other team members. Mavericks don’t stand a chance in such an environment as they’ll step on everyone’s toes and inevitably stall the team’s performance.

That’s the last thing an agency needs.

So, if you have an independent streak, forget about working for a top agency.

If anything, the proliferation of work collaboration tools and apps shows that the work environment is becoming more and more synergistic.

4. Time Management Ninja

As said earlier, agencies, especially highly successful ones, work under intense pressure.

Because they’re good at what they do, they’ve got plenty of clients.

There are multiple projects going on at any given moment. Each of those has its own timeline and deadline. A delay by one team member means the whole project will be delayed. And, when one project delays, this has a negative knock-on effect on the timely delivery of other projects.

These are the sort of attributes they’re looking for:

A. A person who not only meets but beats deadlines — every time.

B. A person who communicates promptly if there’s a possibility a project may be delayed.

C. A person who prioritizes work over personal comfort or convenience, no matter the circumstances, as far as is humanly possible of course.

In short, agencies require a highly productive no-excuses kind of person who has mastered time management.

5. Strategic Thinker

Agencies want strategic marketers who go beyond tactics.

Too many average marketers are obsessed with tactics and the latest fad in the industry. As a result, they forget strategy and the bigger picture. Once that happens results won’t be forthcoming.

A strategic marketer:

A. Has a good handle on all the moving parts of digital marketing and how they fit together.

B. Knows how to evaluate a company’s selling approach using a tried and tested template and checklist.

C. Keeps what’s working or tinkers it for even better results and discard what’s not working.

D. Identifies hidden or underutilized opportunities for growth and comes up with strategies of exploiting them.

E. Quickly gets to the bottom of issues without wasting time or resources.

F. Understands the mission of the company they’re working with from A to Z.

G. Shows willingness to try new ways of doing things in order to achieve company goals.

Virtual Phone Systems For Office Purpose

stsoft

The sophisticated interface presented to the callers can make your business appear a flourishing one. You can even customize the auto attendant to greet the callers with their own professional greeting messages.  One can receive local and toll free numbers for the desired locations from the virtual PBX service providers.

Setting up new branch offices and appointing new staffs to operate the business in a preferred location may not sound economical to small business entrepreneurs.

Creating virtual offices is the ideal option in such a circumstance. You can stay in touch with your customers located cities apart at low cost with the aid of virtual office phone systems.

These systems enable entrepreneurs to manage their offices from anywhere – even a car, home or hotel room – thus giving a high degree of physical independence. 

State-of-the-art Phone Features

Virtual office phone systems are best suited for small businesses and medium businesses as they enable them to project a big business image. These phone systems are implemented through dedicated connections. Virtual PBX systems have many sophisticated features that are not found even in the latest business phone systems.

The features include virtual receptionist, auto attendant, find me follow me call forwarding, call transfer, voicemail, fax mail and so on. The auto attendant system presents a menu of options such as dial by name directory, dial by extension, zero out to operator and group dialing to the callers.

The calls can be routed to the appropriate person’s mobile number or residence phone number, whatever has been provided in the phone number list, irrespective of the person’s present location. If nobody is there to attend the call, the callers will be diverted to a voicemail system, where they can leave their messages. Customers can receive their faxes in their email account using the fax mail.

Handy Phone System

Traditional PBX systems are expensive and require heavy equipments to be installed at the company premises. That is not the case with virtual office phone systems. These do not require any hardware or software to be installed at the user’s site.

All the equipments are maintained at the service provider’s site itself. Moreover, these systems are scalable to a large extent; users need not worry about the additional equipments and phone lines needed while expanding their business, since all these are maintained at the provider’s location itself.

 

The Top Features Of An Affordable Phone System For Your Business

ieso2013

A virtual phone system lets you separate your personal and professional calls, but still gives you the flexibility and cost savings of operating your home business using your cell phone if you want.Whether you are a marketing professional, blogger, writer or consultant, your home business needs a phone system that gives you a level of professionalism – and also, security.

Handing out your personal cellphone number to random clients you meet, vendors you chat with, or potential business partners means you are giving out your personal contact information to potential strangers – and no one should have to sacrifice security for business communications.

While there are plenty of virtual phone numbers out there advertising themselves as the ideal partnership for home-based businesses, there are five key features that will help you identify companies worth your hard-earned dollars.

1. Truly Mobile Ready

With a truly mobile ready app, you will be able to use a tablet or smartphone to access business contacts, make calls, send business texts, receive faxes, join conference calls, share files, check voicemail and in some cases start video meetings.

Basically everything you need to conduct business regardless of where you are or where you are going – giving you the power to operate without being tied to a desk.

2. No Contracts

What business owner wants their hands tied? You have enough binding contracts in your business, you don’t need a phone service that is going to tell you how long you have to use them, and when you can leave if you aren’t happy with their service.

There are plenty of services out there, like RingCentral and Grasshopper, that don’t constrict their customers with long term contracts or harsh early termination fees.By not having contracts, you can pick and choose the virtual phone system you need, or up and move to another service provider without facing harsh penalties.

A good virtual phone system will also allow you to “port-out” your number to another company. This means you can keep your established phone number if you decide a particular service is not right for you.

3. Call Forwarding

Young Woman working from homeInstead of giving out your personal cellphone to conduct business – and give people the opportunity to contact you whenever they want privately – look for a business phone service that offers call forwarding.

Call forwarding will transfer your calls from your home office to your mobile phone, but never let customers or vendors know the number they are being transferred to – or even the fact that they were transferred to another number.

You can further use features like find-me/follow me in conjunction with Call Forwarding to route calls. “Find me” forwards calls either in sequence or at the same time to a list of numbers that you designate. “Follow me” forwards calls to numbers based on a time schedule – so you can adjust where calls go based on your day-to-day activities.

This allows you to conduct business everywhere you go – even if you are at your son’s soccer game or showing your next property. Most importantly, you can filter your calls from personal and professional – so you know just who you are answering to at any particular time.

4. Enhanced Collaboration

With built-in conference calling it is effortless for you and your team members to join conference calls and collaborate with your clients at a moment’s notice.

In some cases like RingCentral, you have the ability to connect face-to-face online for real-time file sharing and collaboration even when it’s not practical to meet face-to-face in person.

5. Additional Free Expanded Features

From faxing to call waiting to auto attendant, if you are going to pay for a virtual phone service, shouldn’t you get certain features for free?

Believe it or not, there are plenty of phone services out there that don’t offer you any features for free. If you are going to pay for a professional service, do not settle for subpar features. Instead, look for a company that offers you things like:

Call management tools – including call hold, return, forwarding, waiting, three-way calling, etc.

Extensions – including virtual extensions

Auto attendant

Voicemail to email

Professional greetings

Inbound and outbound faxing