Tag Archives: Digital Marketing

Leveraging Content In Social media

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It’s not always easy to engage with your audience and many of today’s UK small businesses are struggling with that. Proper use of social media can improve this situation and help them become successful. A good way to do this is by coming up with topics that are thought provoking and interesting.

Here are some things you should do to engage your target audience by leveraging content in social media:

1. Use open-ended questions:

Your content is not only good for explaining things, but also for asking questions. Asking questions will increase interactions with your audience and can even invoke positive reactions from them. For Affordable SEO packages in  UK check Vivid SEO.

Good questions can get you some interesting responses and your audience will be able to voice their thoughts and opinions.

Their feedback will give you an insight into what they want as a customer and it can also be used to drive your marketing decisions.

2. Create light and interesting content:

Many people use social media during their spare time and they don’t want content that is too serious. Share a sense of humour in your content as this will make it stand out and your audience will pay closer attention.

If your content is exciting and easy to understand, people will come back for more. Humor is addictive and it will give you many long-term benefits. Check for more info n SEO Services in Cssn

3. Divulge your location:

If you are selling products, you are not doing yourself any good by not letting people know where you are at. The essence of business relationship is proper human connection. People won’t trust you, if they don’t know where your office, store or manufacturing facility is.

4. Post something inspiring:

People love to be inspired and quotations are useful for this purpose. Pearls of wisdom often work well in social media pages.

Give them something to think about with quotes that are relevant to your main topics. When posting something in social media, it should be more about the audience than about you.

5. Don’t post time-sensitive content:

Fresh content about new or upcoming trends is a good thing, but it doesn’t mean that your social media should get stale too easily.

You may post content about current trends, but it should still offer a certain level of relevance and usefulness, when your followers re-read it a few months or years later.

Using Favourite Tips On YouTube More Effectively In Marketing Platform

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When it comes to social media, being successful at marketing your brand means using more than just Facebook and Twitter. There is a very effective marketing tool available that many of us use every day but don’t think about using it for our businesses.

YouTube has grown to become the largest video sharing site in the industry and every day, millions of videos are watched by people all over the world. How is YouTube an effective marketing tool for business?

With millions of users and content being uploaded daily, it makes sense that putting your business in front of potential customers wherever they are will generate more sales and build a larger customer base. For website development services in Hyderabad visit Vivid Digital.

Social Buzzing, the leading social media marketing firm, has helped thousands of small to medium and enterprise level businesses build their brands on YouTube and we would like to share some of our favourite tips on how to use YouTube more effectively as a marketing platform.

Research your keywords

Researching keywords on YouTube is just as important as researching keywords for the Google search engine. When users search YouTube, they type in basic keywords and YouTube, the second largest search engine, finds them the videos matching their search. Choose your keywords carefully and you could be at the top of the search results.

Know your competition

Take a look at what your competitors are doing and see which of their videos are ranking well. What works for them and what doesn’t work for them will provide similar results for you. If you are looking for website development in Hyderabad for your company visit Vivid Design Consultants.

Direct a business link

Direct viewers to your website from your video. This is important as adding a link will make it easier for them to reach your site with just one click while the video content is still fresh in their minds.

Focus on entertainment and not advertising

Yes, you should use YouTube to market your business, but it doesn’t always have to be a strict advertising platform. Entertain your viewers and make them forget that you are pushing a product or service. This will make them more comfortable and the video can focus on product features and usage tips.

Fill out the video details

We have seen many videos on YouTube that are well made and offer useful information about a product or service, but when we click on the video details, there is nothing offered. This is an important area where you can engage with your customer base and add some targeted keywords. Check for SEO Services in Bioinformatica

Create engaging video

Your video content should be high quality and it should offer something your customers want. It should engage them and hold their attention while you explain the benefits of your products.

Using YouTube to market your brand will provide you with another way to grow your company and increase your profits using social media as a marketing platform.

How To Run Your Social Media Marketing Campaign Effectively

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Some businesses do it wrong when they perform social media marketing and it often shows in the results they receive from their campaign. It can cost a business a lot of time and money, and it could even cost them some brand recognition, when they try to market themselves on social media.

For this reason, we recommend small to medium and enterprise level business owners contact a reputable social media marketing firm that has the positive reviews online to back up their services. For more details Visit SEO Company Hyderabad.

By having a professional social media marketer run your social media marketing campaign, you can be assured of quality results and better engagement with a targeted customer base.

If you are trying to run a social media marketing campaign by yourself, you should try to keep it as affordable and effective as possible.

Here are 5 ways to run your social media marketing campaign effectively:

Dedicate enough time

Social media marketing doesn’t have to be complicated, but you need to allocate enough time and effort. By putting in enough effort, you will be able to capture the attention of your audience. You should also try to define your objectives and goals and then allocate the right amount of effort to achieve them.

Listen more to your customers

Your social media marketing campaign will be more effective if you listen to your customers’ opinions and thoughts. In general, social media is the extension of customer service. For Top web development services in Hyderabad visit Vivid Design Consultants.

With social media, it becomes very easy for people to voice their opinions. They could simply use their smartphones to voice their concerns and opinions, ask questions, even leave positive reviews online about your company.

Use automation technology

By automating your social media campaign, you will be able to save time and money. However, you should focus on smart automation, instead of spammy automation. Blasting out generic promotional content all day long won’t bring any benefits. In fact, you can easily lose followers this way. It is still possible to use automation while delivering valuable information to them. If people are interested in your content, you can convert them into real buyers.

Satisfy your audience

People will love it when they get something beyond their expectation. Through social media, you should engage with them actively and try to turn them into happy customers. You should always try to make a lasting impression. One good way to satisfy customers is by under-promising and over-delivering.For SEO Services visit bioinformatica

Track everything

You will never know whether you are failing or succeeding, if you don’t track results. You should have clear goals and find out whether you are actually nearing your goals. You need to test your efforts and optimize constantly. If you want to convert the audience, it’s important to track everything.

For more information on how to run your social media marketing campaign effectively, contact Vivid Digital, marketing agency Chester business owners depend on for helpful advice, effective social media marketing services and more.

Steps To Create A Winning Digital Marketing Strategy

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Good enough.

You know the reasons why your business needs a digital marketing strategy. But how do you create one?

The following 6-step process will show you how to create a killer strategy from scratch:

1. Set objectives

Nothing starts without objectives.

Did you start your business without an objective? No.

Did you publish the last post on Facebook without any objective? No.

How could you have a digital marketing strategy without an objective?

It shouldn’t be.

Statistics show that 32% of businesses plan for a year considering how digital technologies will change in the marketing industry.

This is a good approach. You need to consider everything when creating objectives for your strategy.

For instance, statistics reveal that the share of web traffic by different devices is increasing at an alarming pace for mobile while the desktop population is decreasing.

Ask yourself these questions:

. What does this mean for my business?

. Does my digital marketing strategy consider mobile traffic?

. Is mobile marketing a part of my strategy?

Smart marketers plan ahead and create objectives that relate to the trends and technologies.

When creating objectives and goals, you need to consider two things:

1. The goal must be SMART.

2. You must be able to measure it.

What is a SMART goal?

SMART is an acronym for:

. Specific

. Measurable

. Achievable/Assignable

. Realistic

. Time-based

Your goals for the strategy should have these five characteristics.

Let me give you an example.

Increase in traffic is not a SMART goal. You’re expected to convert the same objective into a SMART one.

Increase in organic traffic by 83% in a year. For more details check SEO Company in Hyderabad 

This is a SMART goal because:

. It’s specific and tells what exactly has to be done.

. You can easily measure traffic using Google Analytics.

. It’s assignable as well as achievable. You can assign it to multiple teams by dividing it into smaller tasks.

. This objective is realistic considering the fact that increasing organic traffic by 83% in a year isn’t an impossible task.

. It has a time string of a year attached to it.

Measurable: Whatever objective you set for your strategy, you must have the resources to measure the results and its effectiveness.

If you can’t measure it, you won’t be able to make informed decisions.

The objective in the above example is quite simple so measuring it is not a big deal.

Consider an increase in engagement or boost in brand awareness.

These are metrics that are hard to measure and it gets challenging to measure the ROI of your campaign.

Your objective should be clear and measurable.

“We want to increase business growth” doesn’t seem to be measurable unless you attach a metric to it. The easiest way to create measurable objectives is to link them to a metric that you can measure. The most common are website traffic and sales.

Based on these two rules, you can create one or more objectives and goals for your strategy.

2. Understand your target audience

Everyone tells you to understand your target audience but only a few know how to do it. It’s a four-step process:

1. Understand demographics

2. Engage with masses

3. Collect data

4. Create buyer personas

Demographics:

Are you targeting males or females?

What is the mean age of your primary target audience?

What is their average monthly income?

What do they do?

Where do they live?

These are the questions that you should ask yourself to narrow down your research. Most of this information is available online so this is something pretty easy to do.

The more details you collect about your target audience, the better.

Engage:

The demographics will tell you a lot about your target audience. You now have to find them and engage with them.

You need to collect more information about them. Connect with them on social networks, groups, forums, and get into the conversation on the same platforms they usually hang out.

Gather more information.

Analyse their comments. See what they talk about. What they love to read.

What are their biggest challenges in life?

What are their hobbies, goals, priorities, etc.?

Collect data:

You can go a step further and conduct surveys and focus groups to collect more data about your audience.

Surveys give you real insights about your target audience as to what they like and don’t like.

This helps you create accurate buyer personas.

Buyer personas:

The final step is to create buyer personas based on all the information gathered about your target audience. A buyer persona is a fictional representation of your target audience.

A buyer persona will tell you everything about your target audience. This helps in creating better strategies.

You should create a buyer persona for all the different types of potential buyers. Since you’re using these personas for the development of a digital marketing strategy, don’t forget to include the following information:

. Their preferred marketing channel.

. Type of content they like.

. Preferred social network.

3. Choose marketing channels

Digital marketing is an umbrella term that includes all types of online marketing channels ranging from SEO to PPC to email marketing to content marketing and more. For more SEO Services visit midasedu

You cannot use all these channels for your digital marketing strategy. You need to select the most effective channels based on your business strategy, budget, target audience, and objectives.

Not all of these channels are equally effective.

They don’t have the same ROI.

You’ve got to consider all these variables before choosing the channels for your strategy.

Start from your objectives.

If your primary objective is to increase organic traffic, then you have to go for SEO. No other option.

If the objective is to increase sales by 50%, see what type of channels and content your target audience likes. Do they like social media? Do they spend the most time on a few news sites? Do they browse the internet a lot?

This will give you an idea of which marketing channels you should choose.

You can target more than one marketing channels. In reality, you need to choose multiple marketing channels based on different buyer personas.

For instance, in one part of the country you might be using display ads and search ads and in another location, you may use email marketing and social ads.

Don’t follow the trend — it’s not the rule of the game. But rather, do what goes well with your target audience and objectives.

If your competitor is seeing 300% ROI from paid search, you don’t have to do the same. They might be interested in generating more sales. Your objective might be brand awareness.

The marketing channel must link to your objectives, target audience, and business goals.

4. Create a plan

Once you’ve selected the right marketing channels for your strategy, it is time to create a plan of action.

Create a step-by-step plan to achieving your marketing goals and objectives using selected marketing channels.

In simple form, divide your annual marketing goal into daily, weekly, and monthly plans.

A simple Excel sheet will work. The image below shows how a large plan has been divided into a small one and is assigned to a team member.

A Gantt chart like this will make your marketing team’s life easy.

Creating this action plan is a time-consuming process but it’s absolutely essential. You can’t go far without out. It has to be detailed and must clearly lay out the exact steps and actions to be taken.

For instance, for the organic traffic objective, you have to create monthly action plans. What do you want to achieve each month to boost rankings?

How many backlinks you’ll generate each month? How to acquire those links? Who will acquire them? How many backlinks a team member must acquire every week?

Add all these details in the Gantt chart, assign responsibilities, and kick start your strategy. If there are multiple marketing channels and objectives, create an action plan for all of them.

5. Integrate marketing activities

At any given time, your business will be using different marketing channels to achieve objectives. Besides, there will be traditional marketing activities too such as TV advertisement. All these marketing activities should be integrated.

Businesses report that non-integrated tech platforms are the biggest obstacle that they face in integrating marketing activities.

In another study, 67% businesses reported that integrating marketing activities across all channels is their top priority.

It should be your top priority too.

. Use project management tools like Slack to keep track of every single activity.

. Plan everything.

. Keep the entire marketing team in the loop whenever you’re planning or rolling out a new strategy.

. Create and revise your marketing strategy to find and fix loopholes.

6. Optimise marketing activities

Optimising refers to monitoring, evaluating, and tweaking marketing activities across all the channels regularly to make them better. Statistics show that most of the businesses conduct frequent tests or are involved in continuous optimisation to make their marketing activities work better.

he rule is simple – tweak what is not working.

For instance, if a PPC ad campaign isn’t working, see why it isn’t delivering results. Fix it. If you don’t optimise it, you’ll keep on wasting money on ineffective campaigns.

This calls for continuous testing. Monitor the progress of your marketing activities in real-time or at least do it once a week.

How Is It Important To Switch To HTTPS

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Web security is an important element when it comes to the overall health of the site. Security makes sure that the users have safe and easy access to the site after Switch To HTTPS. Hypertext Transfer Protocol Secure or HTTPS adds a certain layer of protection to the website. This makes it harder to peer into the website theoretically and capture useful information.

In this present year of 2018, Google Chrome is taking security step and is more prominent regarding pointing out the unsecured websites.

HTTPS: How Does it Work?

Hypertext Transfer Protocol Secure makes use of a Secure Sockets Layer Certificate (SSL) for encrypting the date that is shared between the receiver and you. The SSL certificate is a code which scrambles the information so that it can be viewed between the recipient and the sender.

This might be a bit confusing. HTTPS is known to work by creating a secret in between you and the website that you plan on using. No one other than you is going to know this secret about the website. Thus, if anybody wants to check what is actually happening, it is going to come across as scrambled. This is important not just when you handle sensitive information such as credit cards but also for general viewing history. For more details click Digital Marketing Company in Hyderabad 

What is Going on With Chrome?

The parent company of Google, Alphabet has recently announced that from October, 2017, Chrome version 62.x and higher ones is going to start displaying the websites which are not secured with the HTTPS with the help of a “Not Secure” signer which is next to the URL.

Thus, for now, it is not only going to be shown when you enter the date while viewing it normally but also at page load when you enter the data for incognito viewing.

What About the Other Browsers?

Till now, Firefox, Mozilla, Safari, and Microsoft Internet Explorer are not displaying anything important at present when the page itself is not secure. However, this doesn’t mean that it will not change in the future. Each of the browsers displays a padlock when the page has HTTPS and is secure. Nonetheless, it will not show anything if you are using HTTP.

What Page an HTTP Page Look Like In Chrome?

In a regular windows browser, a non-secured HTTP page is going to load normally till someone interacts with the page. In case you start typing information by filling something out and checking on the button, the Not Secure signifier is going to appear. If you refresh the page, it will remove the signifier till you interact with the page again. When someone engages in incognito browsing, the Not Secure signifier is going to appear, it will stay immediately when the page-load. It is going to stay there as long as you are not on the site.

Are HTTP Security Warnings Taking Place on Mobile?

From October 2018, this update hasn’t gone live in Chrome for Android or Mobile. Alphabet hasn’t yet announced if these changes is going to be pushed to Chrome for Android and Mobile. Check for SEO Services in jsrr.in   

Reasons to Switch to HTTPS

In case you are not using HTTPS till now, it is time to get onboard. 71% of the pages are loaded through HTTPS Transparency Report. Alphabet is known to have made it clear that plan on pushing the World Wide Web for jumping to HTTPS as soon as it is possible.

What Does HTTPS Mean for Website Traffic?

Even though it not actively harming webpages at present, checking out a Non Secure pop-up when you interact with a web page will stop the potential customers from filling out the forms or purchasing something online. With the help of HTTPS, your website is going to provide a better experience.

What Effect Does it Have on Digital Marketing?

HTTPS is a ranking signal on Google. This simply means having HTTPs which can offer your site a bit of boost, particularly when you compete for the top stops in a competitive world. For Digital Marketing, If you Switch To HTTPS on the landing page, it will increase the quality score.

How to Switch to HTTPS?

Switching to HTTPS will be done as a part of the hosting packages. Before you switch, make sure that the hosting environment used a dedicated IP address instead of a shared address.

A. Get an SSL certificate. You can do this for free through various sites.

B. Create and install a CSR or Certificate Signing Request in the hosting control panel. This is important for creating the private and the public keys which composes the handshake that develops the SSL certificate. Now that you have the SSL certificate working, you have to ensure that all the unsecured links are updated throughout the site.

Make sure that every element on the page is secure enough. If you link it to some insecure elements might negate website security.

How The Marketing Trends That Will Take Over eCommerce World

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We have barely managed to make a few steps, and more than a half of 2018 is already gone. If you are an eCommerce business, you have probably already noticed how fast the trends are changing, with some of them booming and setting in to stay for a good while, and others turning out to be mere fads that have come and gone.

However, the fact is that eCommerce is constantly growing and changing, and it is simply a necessity to stay up to date with all the trends that are out there, such as those related to the software that business are employing in order to become more efficient, various website and marketing asset designs that are “in”, eCommerce SEO factors that make websites perform a lot better, and so on.

With the growth of eCommerce, there is also the rise in competition, so you need to stay ahead of the game. In this article, we are going to discuss some of the marketing trends that will very likely take over the eCommerce web design world, and which you need to embrace in order to manage to stay on top, instead of drowning in the sea of businesses that are paying more attention than you are. For more information click SEO Agency in London

Social Media

It’s probably beyond obvious how much social media is only gaining power as times goes by. If you are still lagging behind and don’t have a strong social media presence, then you are definitely missing out on a lot and your marketing strategy needs to be improved.

One thing that is constantly changing is the way that people approach each platform, consume the information, and do something according to it.

For starters, social media is essential for building your brand. This is one of the best places to show off what kind of personality your brand represents, and engage with your customer base. It is important that you are user-friendly and human so that they can truly connect with you. And, of course, make sure that you are as responsive as possible.

We are all well-aware of Facebook ads and promotions. Facebook will often suggest that you boost a post, but it doesn’t mean that it will do you much good. So, it is essential that you pick the right posts, boost them as ads, and then keep retargeting them so that your fans are constantly reminded of your products or services.

Artificial Intelligence

The power and use of AI in marketing is an arrow pointing up on future prediction charts. The fact is that marketers now have a lot of data that they can assess in order to properly implement AI into their platforms. Basically, it’s all about personalization – getting the right info about what your customers want and delivering it to them. For more details on SEO Services in London visit painpeters.com

In other words, the AI improves the whole process of coming up with a detailed customer-oriented approach, which is now something that people appreciate more than ever. There are businesses out there which are incorporating chatbots to do the marketing, customer service, and sales for them.

Even though this idea may seem to oppose the previously mentioned “human approach of social media engagement”, the fact is that bots are fast and simple, and for those businesses that have decided to use them, they make an original and quick-serving solution. So, you do the talk, and let a chatbot do the walk.

The same goes for the rise of voice search compatibility. More and more people are becoming comfortable with dealing with their orders by using their voices. A good example is Walmart.

They decided to enable their customers to order anything via Google Express by using voice commands. They also plan to make it possible for people to make in-store pickup orders by using Google Home.

Omni-Channel Platforms

So, as we have ascertained, the competition is on the rise, but so is the segmentation of your customer base. This is why a lot of eCommerce businesses are looking for a way to set up an omnichannel presence. It’s becoming increasingly important, as it is a way to gain a larger customer base.

For example, you are probably well aware of how cookies play the role in which ads a particular user is going to receive.

Back in the day, it was mostly all about desktop computers. Now, marketers have are pretty much aware how many of their customers have embraced using smartphones as their main way of searching for products and services and purchasing them.

With the huge competition that has almost led to the level of market saturation, businesses have realized how important it is to go omnichannel and make their websites work in a wide variety of different devices.

Furthermore, this is where it came to the rise of such platforms that enable you to cover multiple vendors and combine different channels, such as online, mobile, in-store, and even commerce channels across borders.

A great thing is that you can also find an open source marketing platform. This means that you can use various marketing methods and models for free, and even help improve them in time.

What is certain about the future is that trends will continue to evolve. Some of the will keep on rising, while others will eventually be surpassed by something better.

It is up to you as an eCommerce marketer to stay up to date with these trends if you truly want to keep your business on top of the waves, because the competition is huge and fierce.

Which Agencies Look For Hiring Top Digital Marketers

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Joining an all-star digital marketing team on one’s favourite agency is every online marketer’s dream.A survey by The Manifest showed that 50% of businesses use a marketing agency for help with their internet marketing efforts.

Digital marketers are crucial to the success of an agency. They run successful campaigns on behalf of the agency thus increasing profits. Not only that. They also help the agency market itself better.

Therefore, agencies are always on the lookout for A-list marketers. There’s always room for one more, provided you have the requisite skills and are adept at using the myriad digital tools marketers should master. And that’s why Digital Marketing is rated one of the best career options nowadays. You can read more about it along with the payouts in various counteries.

Which brings us to the question: what exactly are agencies looking for when they hire crème de la crème digital marketers?

What standout qualities are they searching for?

Glad you asked. In this post I’ll reveal five things agencies want in an online marketer of note.

Let’s get straight to it.

1. Extensive Experience

Agencies have no time for hand-holding new recruits.

They don’t have the bandwidth to teach the basics of digital marketing like SEO optimized content, list building, funnels, social media marketing and more. For more info check Digital Marketing Agency in Hyderabad 

They’re crazy busy. Because of the high-pressure environment, they operate in, they want you to hit the ground running. Only veterans can do that, newbies would be overwhelmed in no time.

Here are 3 quick reasons why agencies prefer veterans over newbies:

1. Veterans get it right the first time–

Great marketers are able to get things right the first time or at least after fewer attempts than greenhorns. These successes turn into quick ROI for the agency.

2. It saves on training costs–

Training workers is expensive. Anything that can help cut down training costs is welcome. A well-rounded marketer requires less training because they know a lot already.

3. It saves valuable time–

Every hour spent in training is a production hour lost. Hiring a seasoned marketer who won’t waste time learning the ropes is a wise move.

In particular, agencies delight in marketers who have industry-specific experience that matches what they want. Veterans are able to answer with a resounding yes to all these questions:

A. Do you have any certifications, apprenticeships, etc.?

B. Have you built a campaign from scratch before?

C. Have you revamped a couple of campaigns?

D. Any case studies with percentages and real results to share?

E. Have you worked with a business similar to ours before?

F. Do you have a tried and tested link strategy?

G. Any specific plans on content optimization?

According to Adobe the primary battle-hardened skill 45% of organizations are looking for is content and experience management.

2. Insatiable Learner

Top digital marketers are life-long learners.

They’re an ever-curious bunch, driven by the desire to acquire more knowledge about their passion: marketing.

Here’s the big question you may be asking: is formal education a must for a career in digital marketing?

Yes and no.

Admittedly, a formal marketing degree makes you more versatile in the job market. In fact, according to the University of Maryville, a marketing degree positions you for up to 19,700 career opportunities.

But formal credentials are not enough.

Agencies want someone with hands-on experience. This makes sense when you think about it. Education is all about learning, growing, and upskilling oneself. Whether this happens inside a classroom or in the trenches of the industry is beside the point.

What’s crucial is to stay curious and hungry to learn. This attribute is vital because things change fast in online marketing these days. Only perpetual learners will be able to keep up with all the latest trends, tools and approaches needed to stay relevant and be on top of your game. For more details on SEO services visit kotra.in 

3. Adaptive Collaborator

Modern online marketing is not a lone sport.

So many players are involved in any one campaign: content creators, SEOs, designers, data analysts, you name it. All these people are as only as strong as the weakest link in the chain. If anyone drops ball, there’s a domino effect on the rest of the team.

Each person has a lot to glean from the next person to improve their work and the overall performance of that particular campaign.

Agencies, therefore, require workers who are open to feedback and input from other team members. Mavericks don’t stand a chance in such an environment as they’ll step on everyone’s toes and inevitably stall the team’s performance.

That’s the last thing an agency needs.

So, if you have an independent streak, forget about working for a top agency.

If anything, the proliferation of work collaboration tools and apps shows that the work environment is becoming more and more synergistic.

4. Time Management Ninja

As said earlier, agencies, especially highly successful ones, work under intense pressure.

Because they’re good at what they do, they’ve got plenty of clients.

There are multiple projects going on at any given moment. Each of those has its own timeline and deadline. A delay by one team member means the whole project will be delayed. And, when one project delays, this has a negative knock-on effect on the timely delivery of other projects.

These are the sort of attributes they’re looking for:

A. A person who not only meets but beats deadlines — every time.

B. A person who communicates promptly if there’s a possibility a project may be delayed.

C. A person who prioritizes work over personal comfort or convenience, no matter the circumstances, as far as is humanly possible of course.

In short, agencies require a highly productive no-excuses kind of person who has mastered time management.

5. Strategic Thinker

Agencies want strategic marketers who go beyond tactics.

Too many average marketers are obsessed with tactics and the latest fad in the industry. As a result, they forget strategy and the bigger picture. Once that happens results won’t be forthcoming.

A strategic marketer:

A. Has a good handle on all the moving parts of digital marketing and how they fit together.

B. Knows how to evaluate a company’s selling approach using a tried and tested template and checklist.

C. Keeps what’s working or tinkers it for even better results and discard what’s not working.

D. Identifies hidden or underutilized opportunities for growth and comes up with strategies of exploiting them.

E. Quickly gets to the bottom of issues without wasting time or resources.

F. Understands the mission of the company they’re working with from A to Z.

G. Shows willingness to try new ways of doing things in order to achieve company goals.

Power of Social Media

 

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The internet is so trendy nowadays that almost anyone uses and likes it. Internet is building more dominant societies around the world. And this is biggest achievement. Globally connected people are now increased in number than a society.It is harder to imagine now a happier day without using the internet and its wide range of services. One among the good services enabled by internet is social networking.

Over the course of time laptops, smart phones, tablets etc. have changed social networking and the way we communicate with one another entirely. Social media has quickly integrated into many aspects of our daily lives. Websites like Facebook, WhatsApp, Twitter, YouTube and many more make it easy to keep in touch with family and friends, to engage in online conversations and to have easy access to many good services.

Chat and social networking are great ways to stay in touch and find new friends beyond boundaries. Social networking has done wonders to give us back our good and old friends with whom we had lost all the connections in life. Friends… they cherish one another’s hopes. They are kind and supportive to one another’s dreams.Social media is an immense contributor to the educational field. Social sites have huge members with rich experiences and credentials. There is so much to gain as new concepts, awareness regarding seminars, conferences, what is happening around the world. You may be shy as a student in the class rooms but you can pose queries to your online teachers and get your things solved within no time. For Digital Marketing Companies Check Vivid Digital 

There are some of the sites which are dedicated specifically for the education, research and developments. LinkedIn enables to connect with like-minded teachers and groups to advertise credentials and experience. Twitter allows announcing and sharing news, ideas and resources, not just to colleagues but also to students. YouTube allows broadcasting the achievements. Facebook and Whats App groups can create educational spaces that are more innovative and produce much brighter outcomes.

Besides certain social media platforms can also be invaluable tools for professional networking, either within specific subject fields or across different disciplines and professions like ResearchGate or Academia.edu etc. Covering conferences live on social media allows others to follow and participate in discussions online who might not have been able to attend – or maybe were not even aware of the conference in the first place. This increases dissemination and reach of current research.

Social media has also quickly achieved the ranks as a prime news platform. It is now found that while TV remains the most popular news source, amongst the millennial generation it’s closely followed by social websites. Social media generates immense exposure for businesses, and that’s only one of its many advantages. Social networks are now a significant part of every marketing strategy. The benefits of using social media are so great that anyone not implementing this cheap and outcome based resource is missing out on a phenomenal marketing opportunity. Simply by having a social media page brands benefit heavily, and with regular use it potentially can generate a wide audience for any type and any size of business. SEO Agency in London visit here

The number of employers using social media to screen candidates at all-time high, finds latest career builder study. The research finds 57 percent employers are less likely to interview a candidate they can’t find online; 54 percent have decided not to hire a candidate based on their social media profiles; half of employers check current employees’ social media profiles, over a third have reprimanded or fired an employee for inappropriate content; 70 percent of employers use social media to screen candidates, up from 11 percent in 2006.

Social networking is contributing immensely for good cause and more particularly in donations and charities. It will be unjustified not to share my recent experiences in the hospital where my close family member was suffering from some critical illness and was in need of blood. I felt clueless but social networking came to my rescue. With just a single post on my groups, a large number of friends were ready to give blood. Surprisingly a guy from Zambia who is in India was also ready for a noble cause. Salute to people with a brave heart. Social networks have changed charities and that’s very bright. Many organizations have truly embraced social media and have, appropriately, embedded it into their fundraising and marketing strategies. Social channels are crucial for charities for raising money, talking with supporters, campaigning and raising awareness of their cause.

There are great examples going where human lives are saved and social media plays a heavy role. Social community members have shown their value and power in contributing funds within no time for needy persons in terms of blood and funds for treatment etc. Not only humans but there are organizations looking into the welfare of the animals. Few years back Friendicoes, a shelter home for stray animals, which has been serving animals in distress, announced that it would have to close down due to lack of funds. Animal lovers across the country have been deeply troubled ever since they heard the news that Friendicoes, a Delhi based shelter for stray and sick animals, is facing closure due to lack of funds.

The public concern against this was quite evident on social media, and it soon got converted into a fund generation campaign to save the beloved shelter home for animals. Soon everyone was talking about Friendicoes, and the online campaign managed to raise over Rs. 13 lakh in just a day with the help of over 400 contributors. Social networking also comes to rescue of families whose members like children etc. go missing and social networking finds again their lost smiles. Many children are safeguarded from thefts. Many mentally retarded persons have been shown way back to their families through posting their pictures on the networking pages.

Rightly said that everything has a brighter as well as dark side and social media is not an exception. There is a mix of reactions from the businesses for employees to make use of social networking sites on job timings. Some allow it to improve employee innovativeness and networking while some disallow just it kills their productive time. There are examples where students are mostly found engaged in social networking only and show lesser interest in studies. Excessive or inappropriate use can be harmful having negative consequences on the reward and emotional systems leading to addiction. Some studies also claim that brain patterns of compulsive Facebook users are similar to those of gambling and drug addicts. There are also some risks meeting people online-especially when we don’t know them in real life.

When we share things online we may be sharing with people we do not know or trust. Once a message, photo or video has been shared, we also won’t be able to control where it goes. There are also many challenges in terms of rumors, hoaxes, arousing sentiments etc. It is therefore essential to be aware of and enforce rules for using social media. Some of these are included in the rules of ‘netiquette’ and general professional conducts of behavior. Others depend on the type of content posted and revolve around copyright, intellectual property or confidentiality issues. Besides the first thing many good people realize when we start playing around with social media is that it can be a cruel, ugly time suck. And too many never get past that point.

The power of social media is immense. The fact is that the social media when used in right ways is the most powerful form of communication, marketing and market research tool. What the good internet and social networking sites does change is the pace, scale, and cost of communication. Even though future will witness huge changes in specific platforms but the concept of social media is likely to stay. As such it has become pertinent to engage with social media and become ‘digitally literate’ rather resisting and challenge its use at all. There are challenges surrounding social media but understanding social media, and building knowledge and confidence to use it effectively has become prime need to be part of modern society. We live in a modern social world. We need to learn how to be effective collaborators in the society, how to interact with people around us, how to be engaged and better informed.

We need to learn about the incredible power of social-networking technology to be used for societal benefit. Social media has now proven itself to have command beyond liking celebrities and creeping on pictures. Nowadays, it is proving a potent self-promotional tool and more than ever, employers are turning to social media and sites like Facebook and LinkedIn to seek out their next potential employees. Social media has now emerged as the power and will continue prosper the human life in many ways. All we need is the right usage and control over the medium. All in all, people have to weigh the merits and demerits of social media to decide for themselves whether social media is a blessing or a curse.

How To Perform The Ultimate SEO Audit

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One important aspect of taking care of SEO is identifying issues that are hurting search engine rankings and reducing the traffic you get from SERPs. To ensure you’re getting the right results, you need to assess your existing traffic and carry out a website health check by doing an SEO audit.In general, this means looking at on-page and off-page SEO, as well as technical SEO issues.

Here are some of the key SEO audit steps you need to carry out are as follows :

Step 1: Make Your Site Crawlable

An accessible URL is an important SEO ranking factor. Ensure that Google can crawl your site to find your content and know what it is about. An essential tool for this is an XML sitemap that lists all your pages. You can easily create an XML sitemap with Yoast SEO or via the XML Sitemaps tool.You’ll also need to check your site for crawl errors with Google Search Console. Login, and go to Crawl » Crawl errors to see how your site is doing.Learn more about doing an SEO audit for site crawlability here. For Digital Marketing Agency Check Vivid Digital  

Step 2: Secure Your URL

A secure website URL, like the OptinMonster example shown earlier, is an essential SEO ranking factor.Not only do you need to enable HTTPS, but you also need to check your site for other security issues, like:

A. Having some site content that isn’t secure

B. Linking to insecure content

C. Ensuring your security certificate is valid.

Step 3: Use Canonical URLs

It’s also essential to get your site’s URLs right for good SEO. There are two aspects of this.First, check that you’re telling Google which page is the most authoritative on a topic by using a canonical URL.Second, make sure you’re using readable URLs that aren’t over-long, filled with weird characters, or are too hard for visitors and search engines to understand.

Step 4: Optimize Page Titles and Descriptions

Page titles and descriptions affect what people see in search results, so it’s essential to check these out in any SEO audit. Screaming Frog SEO Spider is a great free tool for doing this.To use Screaming Frog, type your main site URL into the search box, and you’ll soon be able to see all the page titles and meta descriptions it finds (up to 500 in the free version of the software).

Look out for missing or duplicated page titles and empty meta descriptions, which can result in reduced search engine ranking. SEO Services in London visit here

Step 5: Look After Content Hierarchy

Content hierarchy (letting Google know which content on a page is most or least important) is an essential aspect of SEO. One way to show this is with header tags like H1, H2, and H3. You can easily assess header tag use with Screaming Frog, as described in this guide.

Step 6: Optimize Images

As mentioned earlier, images are indexed, too, so checking they’re optimized for image search is an essential step in any SEO audit. Ideally, images will:

A. Include a descriptive file name

B. Have alt text which describes them, and is also good for accessible

C. Be compressed, so they don’t slow down page load times

You’ll also want to check that links to images work as they should, and aren’t broken.You can troubleshoot image issues via the SEO Audit tool in SEMrush:

Step 7: Check Site Speed

Keeping images compressed minimizes site load times, but it’s not the only factor to look at. Sites can also be slow because of having too many page requests, too many scripts, and unoptimized code. A good SEO audit will help you find and fix these issues.This is important because slow sites turn visitors off, and reduce your site’s potential to make leads and sales.Plus, if people bounce away because content hasn’t loaded, that affects dwell time. As we saw earlier, that’s an important SEO metric.

Step 8: Use Structured Data to Classify Your Content

Structured data, also known as schema markup, is a way to classify your content to help Google show even more relevant results.Using structured data can help Google work out whether a search for “spiders” relates to arachnids or search engines, for example.Examples of structured data in action include recipe cards and answer boxes., which give searchers a complete – or almost complete – answer to their search query.

 

How To Set Up A Social Media Plan For Your Business

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A social media plan is a to-do list that you follow to create and maintain a social media presence. Use this step-by-step guide to create a winning social media plan for your business.

The following which are shown, is to create a social media plan for your business are as follows :

1. Define Your Social Media Voice and Tone

Before you begin creating social media profiles, check that your voice and tone remain consistent across all platforms.The best way to do this is by creating a social media style guide for your company or brand.The style guide is a written set of communication policies that you can share with your team. It helps create a cohesive presence across all social media channels to build trust with your audience. It also helps your team avoid the type of mishaps that lead to unhappy customers.For Digital Marketing Agency Check Vivid Digital 

What’s a Social Media Style Guide?

A social media style guide is a rulebook for how your brand appears on social media. It should include:

A. Description of your business or brand

B. Buyer personas

C. Logo and approved colors

D. Post formatting style

E. Language and writing policies

F. Customer service guide

2. Create a Content Calendar

Sketch a rough plan of what your content will look like over the next 3 – 6 months.What topics will you cover and how will they relate to each other? Will you offer original content or repost it from other pages?

“About 78% of businesses share mostly original content on social media, or content produced by their company. Of that number, 19% of companies share only original content.”Next, you’re ready to create a detailed list of what you’ll publish over the next 30 days.

A. Topics

B. Headlines

C. Formatting

D. Media types

E. Publication dates for social media content

3. Review Your Digital Marketing Infrastructure

Is your site ready for the new stream of leads that will come from your social media platforms? Use this checklist to make sure you’re ready:

A. Does your site run fast and look great on mobile?

B. Are all your links working?

C. Is your site ready to convert traffic into leads or sales? Think CTAs and solid email software integration.

D. Are your #hashtags ready?

4. Fill Out Your Social Media Profiles

In step 3 of your formal social media strategy, you chose your social platforms. Now you’re ready to create your pages and fill out profiles for each channel. SEO Agency in London visit here

Remember to keep your buyer personas and company style in mind as you go along. Here are a few helpful tips for filling out your social media profiles:

A. Keep your name, profile picture, and logo consistent throughout all your channels.

B. Get to know the personality of each network so your messaging is appropriate.

5. Assign Tasks to Your Team

Now that you defined your style, filled out your profiles, and created a content calendar, you’re ready to assign tasks to your team and start getting things done. If you’re flying solo then this is the time to budget and schedule your time to cover the different tasks.

Here are some of the assignments you need to cover:

A. Content writing

B. Artwork

C. Blog publishing

D. Automation (pre-publishing your social media posts with software like Hootsuite or Buffer)

E. Social listening and customer response

F. Monitoring results with analytics and insights

6. Promote

How will you attract new people to your channels and convert them to followers?

Social media doesn’t live solely on our computers anymore. Today’s social communities involve cross-promoting with the “outside world” as much as possible.You might hold in-store events, network with other businesses, or create photo opportunities that inspire people to want to share with their friends. Get creative with new ideas that compel your followers to talk about your company. Borrow ideas from experiential marketing tactics, and brainstorm with your team about how you might add more value to your community’s day-to-day life.